Tag results for "pharma"
- Zillions And Zillions: UCB Launches Myasthenia Gravis Campaign"Generalized myasthenia gravis can cause you to miss out on a zilli ...
- Amid DEI Backlash, Down Syndrome Inclusion Ad Cited 'Most Influential'"These results highlight the impact that emotionally resonant campaigns can have ...
- Untruths? Tariffs? For Pfizer CEO, Nothing Trumps National SecurityProblematic for national security: "Imagine if in the next pandemic, the medicin ...
- Barkley Set To Lose Weight, But Not 'Big Mouth,' In Ro's GLP-1 PushCampaign kicks off multiyear celebrity ambassador relationship between telehealth provider and form ...
- How This Takeda Technology Exec Is Embracing The PossibilitiesWhat's the biggest leap you've ever taken, either personally or professionally? F ...
- Why Did Art Garfunkel Always Wear Turtlenecks In Concert?To mask "my moderate-to-severe plaque psoriasis from the world, no matter wh ...
- Abbott Projects 'A Few $100M' In 2025 Tariff CostsLong-term strategy for beating tariffs includes optimizing Abbott's network of 90 manufacturi ...
- Noom Suggests 'Old-Fashioned Cure For High Drug Prices'A U.S. High-Priced Drug List could mean companies shut out of selli ...
- Pharma's Still Exempt, But J&J Forecasts $400M In 2025 Tariff CostsThe projected tariffs were for J&J's other business: medical devices. ...
- Winx Lifts Morning-After Pill Sales Through Education, Free Doses...And PoliticsHalf the country thinks the morning-after pill is illegal, according to Wi ...
- Report: Pharma Marketing Must Balance Humility With Showmanship"Consumers crave realness and relatability, yet they also want to be wow ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising PartnershipAs tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- Study: Patients Want More Pharma Involvement In Digital HealthOnly 16% of respondents strongly agreed that "pharma firms are patient-centric a ...
- How This Bristol Myers Squibb Leader Is Transforming ExpectationsHow much influence did your family have on your career choice? F ...
- HIV Drug Maker Fined $1.6B Over MarketingThis is the second whistleblower case involving Prezista and Intelence marketing ...
- How This Publicis Health Media VP Creates Experiences That ResonateJan Weinstein calls herself an "accidental agency person," but if you lo ...
- Pickleball Fights Severe Asthma For AstraZeneca's FasenraSeven-year-old Fasenra asthma medication has launched its first-ever sports partnership. ...
- Lilly Launches Diverse Spot For Eczema Drug EbglyssLilly hopes that "patients see themselves reflected in the commercial," says Ashl ...
- Ozempic Seeks More Diabetes Patients To Join Its 'Era'"Oh, oh, oh, Ozempic": Singer Michael Trotter Jr. of The War a ...
- GLP-1 Medications Reshape Food And Alcohol Consumption TrendsGLP-1 users are rediscovering the control and ritual of preparing meals, whi ...
- From Jogging To 'Things That Really Matter': Novartis Transforms Its ContentThe brand's content director explained how "authentic photography, storytelling, infographics" made pro ...
- Lilly's 'Skeptic' Campaign Fights Compounded Drugs, Alternative MedicineThe ad lauds skepticism as part of the process that results ...
- Study: Pharma Brands Should Address Equity In Media CampaignsOrganizations can address health disparities effectively by keeping diverse communities informed abo ...
- FuturHealth: GLP-1s + Meals = Better ResultsTelehealth company touts its lifestyle plan that emphasizes "long-term, sustainable weight los ...
- Abbott Takes On Diabetes Stigma In 'Above The Bias' Campaign"I thought diabetics couldn't eat donuts," a coworker tells the spot's protagoni ...
- Endo Launches First Branded Ad For Xiaflex Curled Fingers TreatmentSteve, a patient with Dupuytren's contracture (curled fingers), gets to hold han ...
- Midi Health Takes On Meta Over Rejected Women's Sexual Health AdsA particular sore point is that ads for male erectile dysfunction se ...
- Allegra's 'No Brainer' Tie-In Campaign With 'Snow White'The main message: Allegra will help your sneezing and other allergy sympto ...
- 'Ready,' 'Boost' -- Now, 'Go Long': Rugiet Adds Premature Ejaculation Drug To RosterThe company's products are marketed through paid ads on Google and Met ...
- Pfizer Prepares To 'Knock Out' Cancer In Super Bowl Spot"Knock Out" features a boy in boxing trunks symbolizing the battle again ...
