- Hy-Vee Names Ogilvy As Strategic-Creative Partner
Accounts on the Move, Fern Siegel - Wednesday, February 21, 2024
Hy-Vee operates retail pharmacies in more than 275 locations across eight Midweste ...
- Branded YouTube Series Drives Awareness For HIV Prevention
Marketing Daily, Les Luchter - Wednesday, February 21, 2024
Apretude's "Backseat Hotseat" shows comedian Phoebe Robinson having discussions designed to "g ...
- Qnovia Aims For Smoking Cessation Breakthrough
Pharma & Health Insider, Les Luchter - Thursday, February 22, 2024
When it comes to smoking cessation, "the medicines we're giving [patients] a ...
- Studies Show Digital Pharma Soaring, Point-Of-Care Ads Most Trustworthy
Marketing Daily, Les Luchter - Friday, February 16, 2024
TV spend rose from 10% share of marketing dollars in 2018 ...
- MangoRX Offers ED Pills To Losing Super Bowl Team
Marketing Daily, Les Luchter - Friday, February 9, 2024
Bad performance on the field, you see, can lead to bad performan ...
- No Big Surprise: Lilly Reports Sales Surges For Weight-Loss Drugs
Marketing Daily, Les Luchter - Tuesday, February 6, 2024
Zepbound, which only debuted in pharmacies on Dec. 5, nonetheless managed ...
- Not A Headache: Revenues Grow For Migraine Drugs
Marketing Daily, Les Luchter - Sunday, February 4, 2024
Pfizer's Lady GaGa-endorsed Nurtec, along with another Pfizer migraine drug, Vydura, garner ...
- Publicis Health Settles Opioid-Related Legal Dispute For $350 Million
MAD, Steve McClellan - Thursday, February 1, 2024
The settlement covers all 50 states, the District of Columbia and certa ...
- New Drug Could Relieve Severe Pain Without Addiction
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, February 1, 2024
Vertex Pharmaceuticals plans to file for U.S. approval by mid-2024 for t ...
- Medicine Invades Wellness Industry As Market Splits Into Hardcore, Softcore
Marketing Daily, Les Luchter - Wednesday, January 31, 2024
Hardcore is the "hyper-medical, high-tech, even more expensive market," while softcore ...
- Joymode Takes On Viagra -- And 'Sketchy' Boner Pills
Pharma & Health Insider, Les Luchter - Thursday, February 1, 2024
Joymode combines ingredients such as L-citrulline, cited in peer-reviewed journals as improvi ...
- Nonprofit Aims To Fight 'Bull***' Healthcare Price Estimates
Pharma & Health Insider, Les Luchter - Friday, January 26, 2024
Campaign spot dares to imagine a world in which other industries u ...
- Abbott CEO: Sales Make Libre 'Most Successful Medical Device In History'
Marketing Daily, Les Luchter - Wednesday, January 24, 2024
Sales of Abbott's Freestyle Libre continuous glucose monitor for diabetics were mo ...
- Forecast: J&J Says Carvykti Cancer Treatment Will Be $5B Brand
Marketing Daily, Les Luchter - Tuesday, January 23, 2024
Carvykti is a two-year-old cancer treatment that genetically modifies and re-infuses ...
- Pharma Ad Parody Prescribes Novel Remedy: Staying Home
Marketing Daily, Les Luchter - Monday, January 22, 2024
Rhode Island Dept. of Health urges state's residents to stay home wh ...
- I Heard It Through The (Product) Pipeline
Pharma & Health Insider, Les Luchter - Friday, January 19, 2024
Perhaps more than in any other industry, pharma companies are dependent ...
- Disruptive Period Symptoms? 'Better Is Possible,' Says Hologic
Marketing Daily, Les Luchter - Wednesday, January 17, 2024
A dedicated BetterIsPossible.com website helps women find a local doctor who offe ...
- Florida First State To Get FDA Approval To Import Canadian Drugs
Marketing Daily - Top of the News, Tanya Gazdik - Saturday, January 6, 2024
It should come as no surprise that Big Pharma has found fla ...
- Gray Paychecks: Education Employees Are The Most Frustrated By Their Pay Stubs
Publishing Insider, Ray Schultz - Sunday, January 7, 2024
Education is the field mostly likely to see an increase in frustratio ...
- Big Pharma Goes D2C With Launch Of LillyDirect
Marketing Daily, Les Luchter - Thursday, January 4, 2024
The move comes on the heels of Lilly's recent launch of Zepbou ...
- Walgreens Identity Crisis Continues: 'Everything Is On The Table'
Marketing Daily, Sarah Mahoney - Thursday, January 4, 2024
The company is still struggling to reinvent its business model, juggling retai ...
- HIV Prevention Drug Aims To Counteract AIDS Social Stigma
Pharma & Health Insider, Les Luchter - Thursday, January 4, 2024
Only about a third of the 1.2 million gay/bi/trans U.S. men w ...
- Report: Growing Retail Healthcare Will Spur In-Store Pharma Advertising
Marketing Daily, Les Luchter - Tuesday, January 2, 2024
In-person clinics run by such retailers as CVS, Walgreens, Walmart and Krog ...
- Men's Privates, Ad Budgets Account For Half Of Most-Read Health/Pharma Stories
Marketing Daily, Les Luchter - Friday, December 29, 2023
Among the most-read was a story about slightly smutty puns: Rich Nu ...
- Popular Asthma Inhaler Flovent To Be Pulled From Market
Marketing Daily - Top of the News, Tanya Gazdik - Friday, December 29, 2023
Physicians say the authorized generic will work just as well as t ...
- Hear This! Sound Topics Team With Klick For Most-Read Stories
Pharma & Health Insider, Les Luchter - Thursday, December 28, 2023
Readers of this column appreciate using sound as a medical tool, judgi ...
- Penile Girth Enlargement Makes TV Ad Debut New Year's Day
Marketing Daily, Les Luchter - Tuesday, December 26, 2023
Campaign aims to "make male enhancement as normal as breast augmentation f ...
- Weight Loss Drug Ozempic Faces Fakes, Overdoses
Marketing Daily - Top of the News, Tanya Gazdik - Friday, December 22, 2023
Shortages can drive pharmacies to buy from distributors they may not ...
- Mental Health Advocacy: Combating Schizophrenia Misperceptions
Pharma & Health Insider, Les Luchter - Thursday, December 21, 2023
Pharma company Boehringer Ingelheim set up a NYC activation to increase awarene ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, December 19, 2023
DoubleVerify released its first global report on attention metrics and how ...