- Xiaflex Brings Back The 'Bent Carrot' Penis Metaphor
Marketing Daily, Les Luchter - Monday, August 25, 2025
A couple discuss the brand's 2021 ad, with a carrot substituting f ...
- Serena Williams Joins Ro's GLP-1 Squad
Marketing Daily, Sarah Mahoney - Monday, August 25, 2025
The tennis icon reveals her 31-pound postpartum loss as Ro ramps ...
- Novartis Brings Awareness To Rare Muscular Disease
Marketing Daily, Les Luchter - Wednesday, August 20, 2025
"SMAshing My Limits" targets teens and young adults living with SMA (Spin ...
- Savannah Crashes The COVID Silence With CDC-Funded Campaign
Pharma & Health Insider, Les Luchter - Thursday, August 21, 2025
COVID cases go up nationwide every summer, but PSAs cautioning the publ ...
- GLP-1 Update: Novo Nordisk Sues Compounders, Lilly's Zepbound Soars
Marketing Daily, Les Luchter - Thursday, August 7, 2025
Novo Nordisk filed 14 new lawsuits against compounders claiming to contain semaglutid ...
- Is America Ready To Hear The Word 'Vagina' On National Television?
Marketing Daily, Les Luchter - Monday, August 4, 2025
That was among the questions discussed at MediaPost's recent Pharma & Heal ...
- Pharma Firm UCB Extends Use Of Skin Remedy
Marketing Daily, Les Luchter - Saturday, August 2, 2025
Bimzelx, already used to treat psoriasis, can now be prescribed for H ...
- 'Happy Gilmore' And Zepbound: One Degree Of Separation
Marketing Daily, Les Luchter - Friday, July 25, 2025
Kym Whitley, who has featured role in "Happy Gilmore 2," has be ...
- First Smoking Cessation Drug In 20 Years Prepares To Launch
Pharma & Health Insider, Les Luchter - Thursday, July 24, 2025
New drug is reportedly more tolerable than alternatives, with fewer side effec ...
- Why TV Pharma Ads Are Proliferating
Media Insider, Dave Morgan - Thursday, July 24, 2025
Despite being under fire from the U.S. Secretary of HHS, pharma a ...
- 'TagrisSO I Can Live Longer': AstraZeneca Targets Lung Cancer Patients
Marketing Daily, Les Luchter - Tuesday, July 22, 2025
Spot plays off the Tagrisso name. "Why do I take Tagrisso?" as ...
- Big Pharma Ad Changes In Upfront Deal-Making? Not Just Yet
TV Watch, Wayne Friedman - Monday, July 21, 2025
There was a potential threat that the Trump Administration was going ...
- As Trump Again Threatens Tariffs, J&J Leads Big Pharma In Collective Shrug
Marketing Daily - Top of the News, Les Luchter - Wednesday, July 16, 2025
J&J cut its projection of 2025 tariff costs in half -- fr ...
- Telemedicine Company Ran Ads With Misleading Prices, Fake Ozempic Testimonials, FTC Charges
MediaDailyNews, Wendy Davis - Monday, July 14, 2025
The telemedicine company NextMed allegedly ran phony video ads on Facebook a ...
- How Pharma Can Navigate The Multiverse Like A Consumer Brand
Marketing Insider, Jami Rogers - Monday, July 14, 2025
It's not about being everywhere at once, but being strategically present whe ...
- Novartis Leverages Sports Sponsorships
Pharma & Health Insider, Les Luchter - Thursday, July 10, 2025
Besides the NFL, the pharma company has a deal with PlayersTV, ...
- The 16-Year-Old Tackling Rare Diseases, Like His Own
Pharma & Health Insider, Les Luchter - Friday, June 27, 2025
Teenage wunderkind Khartik Uppalapati founded advocacy nonprofit RareGen Youth Network, and for-prof ...
- Novo Nordisk, Hims & Hers Deal Ends
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 25, 2025
The pharma company had offered Wegovy through several telehealth companies such ...
- Who Plays Pickleball Better When She Has Her Period?
Marketing Daily, Les Luchter - Friday, June 20, 2025
Perhaps the sports' top-ranked player, Anna Leigh Waters, named ambassador for Kimberly-Clark ...
- How Healthcare Brands Can Improve Positive Brand Perception
Pharma & Health Insider, Les Luchter - Thursday, June 19, 2025
"It's' really time for brands to think differently about the value th ...
- Pharma, Outdoor, Other Awards Presented At Cannes
MAD, Steve McClellan - Monday, June 16, 2025
During the first awards ceremony at Cannes, awards were also bestowed f ...
- Insulet Boosts Its Diabetes Device Via Comical Campaign -- And A Comic Book
Marketing Daily, Les Luchter - Wednesday, June 11, 2025
The company teamed with Marvel for a stigma-busting comic book starring ...
- How To Get Beyond The 'Wallpaper' Of Pharma's Look-Alike Ads
Pharma & Health Insider, Les Luchter - Thursday, June 12, 2025
Top execs at Moon Rabbit agency discuss the symptoms of IPAS: ineffecti ...
- Patients With Rare Kidney Disease Get Their Own Song Via Rihanna's Producer
Marketing Daily, Les Luchter - Tuesday, June 10, 2025
It's all part of an awareness campaign for FSGS by Travere Therapeut ...
- 'Ms. Represented' Busy Philipps Educates Women On ADHD Symptoms
Marketing Daily, Les Luchter - Friday, May 30, 2025
Women frequently have more easily overlooked symptoms of ADHD, leading many ...
- Ostro: Aye To AI For Pharma Marketing, Nay To AI For Pharma Journalism
Pharma & Health Insider, Les Luchter - Thursday, May 29, 2025
How one AI vendor helps healthcare companies "amplify their brand messaging f ...
- Marketers Brace For Leaner Budgets Amid Economic Uncertainty: Nielsen
Research Intelligencer, Robert Williams - Thursday, May 29, 2025
Retail brands are moving aggressively toward digital channels, while tech and finan ...
- Pharma Company Otsuka Champions Family Caregivers
Marketing Daily, Les Luchter - Tuesday, May 27, 2025
Latest effort for the company, whose Rexulti treats dementia, is a P ...
- From 'Beaver' To 'Vulva,' PH-D's Marketing Stresses Lady Parts Words
Marketing Daily, Les Luchter - Friday, May 23, 2025
If women get comfortable with saying the words, "we can be bett ...
- Epilepsy Drug Ad Grounds Message In 'Emotional Truth'
Marketing Daily, Les Luchter - Wednesday, May 21, 2025
The goal is reducing the number of seizures, not eliminating them altogethe ...