- Study: Trust In Chain Store Pharmacies Continues To Slide
Marketing Daily, Les Luchter - Wednesday, July 31, 2024
Long wait times and difficulty in ordering prescriptions resulted in a continui ...
- Lilly's Olympic Spiel: 'Fight Like Hell' For Your Body
Marketing Daily, Les Luchter - Tuesday, July 30, 2024
Eli Lilly's one-minute "One Body" film stresses that everybody might get sic ...
- Mary Tyler Moore: Comedy Icon's Health Activism Still Resonates
Marketing Daily, Les Luchter - Wednesday, July 24, 2024
The diabetes activist legacy of late actress Mary Tyler Moore popped ...
- NeOnc Noses Into Novel Brain Cancer Treatment
Pharma & Health Insider, Les Luchter - Thursday, July 25, 2024
Biotech company NeOnc is in clinical trials with products designed to bre ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- Study: We're Living Longer, But Getting Sick Younger
Marketing Daily, Les Luchter - Monday, July 22, 2024
According to CMI Media Group, mental health issues are the most comm ...
- Karlie Kloss Finds Her Way To Wellness In Thorne Campaign
Marketing Daily, Les Luchter - Monday, July 22, 2024
"My way is starting calm," Kloss says while shown practicing yoga ...
- Study Suggests Big Pharma Increase TikTok Use, Prepare To Exit X
Marketing Daily, Les Luchter - Wednesday, July 17, 2024
Also, Facebook has "pivoted to short-form video content," so brands should "inve ...
- How This Hospital for Special Surgery CMO Truly Operates
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 18, 2024
"How I would navigate meeting the needs of caring for and providi ...
- Drugmakers Are Advised To Increase Presence On TikTok
Research Intelligencer, Robert Williams - Tuesday, July 16, 2024
Pharmaceutical companies may be leaving an important channel unattended when it com ...
- Pharmacy Benefit Manager As Future Career Choice? Probably Not
Marketing Daily, Les Luchter - Tuesday, July 9, 2024
A fictional PBM tries unsuccessfully to explain the rationale of his j ...
- Why This Sanofi Exec Is Very Comfortable In Her Own Skin
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, July 11, 2024
"I always had almost an imposter syndrome a little bit, and ...
- Alzheimer's Drugs Could Give Millions Hope
Marketing Daily - Top of the News, Tanya Gazdik - Monday, July 8, 2024
The drug received regulatory approval as a monthly injection after a tri ...
- Lilly's 'Get Better" Image Ads Expand To Skin Care Equity
Marketing Daily, Les Luchter - Tuesday, July 2, 2024
"There's a gap in care for people with skin of color ...
- 'Clear, Conspicuous And Neutral': FDA's New Drug Ad Rules
Pharma & Health Insider, Les Luchter - Tuesday, July 2, 2024
One rule: Don't "include audio or visual elements.... likely to interfere wi ...
- Supreme Court Rejects Opioid Settlement
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, June 27, 2024
The suit alleged that aggressive marketing of OxyContin to consumers and healthca ...
- Debate TV Ad Buys Total $3.7M
Television News Daily, Wayne Friedman - Friday, June 28, 2024
National TV ad revenue for the first Presidential Debate totaled $3.7 milli ...
- Mistr's Sexy Male Models Spread PrEP HiV Prevention Messaging
Pharma & Health Insider, Les Luchter - Thursday, June 27, 2024
Pre-exposure prophylaxis, a drug that prevents people from getting the HIV viru ...
- Informative Leeches Vs. Clueless Talking Heads: Battle Of The Advocacy Ads
Pharma & Health Insider, Les Luchter - Thursday, June 20, 2024
You may be grossed out by one scene from NCPA ad, b ...
- Pharma Grand Prix Awarded For MRI Audiobook Campaign
MediaPost Live, Steve McClellan - Tuesday, June 18, 2024
The core of the campaign consisted of a series of children's audioboo ...
- Curled Fingers Disease: Just What Is Dupuytren's Contracture?
Marketing Daily, Les Luchter - Saturday, June 15, 2024
Endo's "Reminders" promotes consumer awareness of a rare progressive hand condition. ...
- Heads Up: Abbvie's Migraine Portfolio 'Very, Very Strong'
Marketing Daily, Les Luchter - Wednesday, June 12, 2024
Company's CEO-to-be lauds substantial revenue growth of three migraine-fighting meds: Ubrelva, Qulip ...
- Bernie Sanders Aims To Subpoena Novo Nordisk Over Prices
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 12, 2024
"The American people -- Democrats, Republicans and independents -- are sick a ...
- Best Pharma Ads: Cremating Paper Replicas Of Human Organs
Pharma & Health Insider, Les Luchter - Thursday, June 13, 2024
"Paper Organs" shows how a Taiwan medical group helped break a Chine ...
- Here's To Science! Pfizer, Moderna Look To Combo Flu/COVID Vaccines
Marketing Daily, Les Luchter - Monday, June 10, 2024
Pfizer CEO Albert Bourla said the company's first Super Bowl ad w ...
- FCB Health Uses AI Images To Enhance Diversity Message In 'Clinical Equality' Ads
Pharma & Health Insider, Les Luchter - Thursday, June 6, 2024
"Just as certain demos are underrepresented in clinical trials, they are al ...
- Weight Loss Drugs Threaten Health Insurance Industry
Marketing Daily, Les Luchter - Tuesday, June 4, 2024
82% of all respondents to a WHY Group study say they'd consid ...
- Body Equity Comes To Birth Control In Slynd Campaign
Pharma & Health Insider, Les Luchter - Thursday, May 23, 2024
"Let's Love Every Body" has a message for plus-sized women, who "ha ...
- Call It Postpartum Or 'Mom Puberty," Campaigns Address New Moms' Mental Health
Pharma & Health Insider, Les Luchter - Thursday, May 16, 2024
"Is Mommy Okay?" is one such campaign, starring (among other celebs) actre ...
- IPG Health Unveils Restructuring
MAD, Steve McClellan - Tuesday, May 14, 2024
McCann Health NY is being absorbed by Area 23 while Hill Hollid ...