- Biogen Taps Olympics Gymnast Suni Lee For Rare Kidney Disease Campaign
Marketing Daily, Les Luchter - Monday, September 28, 2026
Lee shares that "living with a rare kidney disease has definitely taug ...
- In A 'Different World' For HIV Patients, Debbie Allen & Merck Launch 'Hive' Campaign
Marketing Daily, Les Luchter - Wednesday, September 23, 2026
The "Hive" is the personalized support networks HIV patients are urged ...
- With Weight-Loss Coaches, Walmart Tries Again With Health
Marketing Daily, Sarah Mahoney - Tuesday, September 15, 2026
The retailer is starting a six-month pilot focusing on rural pharmacists f ...
- WPP: Agentic Creates Brand Language, Data Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, September 15, 2026
Data accuracy as it relates to agentic commerce has become a hidd ...
- 'Because I Can': Ibsrela Battles IBS-C With CTV Campaign
Marketing Daily, Les Luchter - Monday, September 14, 2026
In first TV ad for Ibsrela, which treats irritable bowel syndrome, legal ...
- Response Media Adds Healthcare Practice
MAD, Steve McClellan - Thursday, September 10, 2026
A big selling point is a new AI tool called AdherenceIQ, whi ...
- 'Wonderfully Weird': Breztri's AI-Created Llama Ads Break Pharma Tropes
Marketing Daily, Les Luchter - Thursday, September 3, 2026
For asthma patients, "We can make something that seems very scientific mo ...
- This Skin Cream Battles Eczema, Psoriasis...And Extraterrestrials?
Marketing Daily, Les Luchter - Tuesday, September 1, 2026
Ad conveys the message that Vtama is so scientifically advanced, aliens ha ...
- Study: Federal Support For Clinical Cancer Trials Shrinking, But Still Needed
Marketing Daily, Les Luchter - Monday, August 24, 2026
An increasing imbalance between federally and industry-backed trials "raises concerns that resear ...
- Lilly Targets Seniors -- And GLP-1 Savings -- In Latest Obesity Awareness Campaign
Marketing Daily, Les Luchter - Thursday, August 20, 2026
The message: "Obesity medicine is now on Medicare for $50/month." Fine pri ...
- As Fake AI Influencers Grow, NAD Takes Notice
Pharma & Health Insider, Les Luchter - Thursday, August 20, 2026
NAD VP discusses the problem: "An avatar or a virtual persona ...
- Disney Tailors Ad Appeal For Pharma Marketers
Around the Net In Media, Ray Schultz - Tuesday, August 18, 2026
Disney will provide a comprehensive omnichannel strategy for pharma marketers as fall arrives, Campai ...
- Any Marketer Can Follow a Trend, But Can You Capitalize On Its Ripple Effects?
Marketing Insider, Sal Fuentes - Wednesday, August 19, 2026
For example, GLP-1 medications are affecting businesses from restaurants to apparel retail ...
- Astellas, Takeda, Sanofi, Accord BioPharma, CMI Media Group Lead Insights at our Pharma & Health Brand Insider Summit
Brand Insider, Barbie Romero - Tuesday, August 18, 2026
At our Pharma & Health Summit in Park City, leaders from Astella ...
- Snap Enables In-Feed Pharma Ad Disclosures
MediaDailyNews, Colin Kirkland - Wednesday, August 12, 2026
Snapchat has announced a new ad format designed for pharma brands, intend ...
- Pharma Company Amgen Joins MrBeast For Pediatric Cancer Dream Team
Pharma & Health Insider, Les Luchter - Thursday, August 13, 2026
To kick off campaign, YouTube personality MrBeast stars in the video ...
- ViiV Targets 'Future You' in New HIV Prevention Campaign
Marketing Daily, Les Luchter - Tuesday, August 11, 2026
Young adults are urged to "make a choice that fits your lif ...
- Beyond the Good, the Bad and the Ugly: The Next Era for Women and their Health
Brand Insider, Wendy Lund - Tuesday, August 11, 2026
Allison Worldwide's Global CEO writes, "As attention accelerates, so do the contradiction ...
- Is There A Doctor In The House? The Big Challenge Of Reaching MDs By Email
Email Insider, Ray Schultz - Monday, August 10, 2026
B2B email lists decay by around 22.5% a year as people chan ...
- A 'Tamiflu' For COVID? It's Here, And Advertising
Marketing Daily, Les Luchter - Friday, August 7, 2026
Pharma firm Shionogi has launched Xocova, the first preventative treatment for anyo ...
- Novo Nordisk Awards U.S. Media To Omnicom
MAD, Steve McClellan - Thursday, August 6, 2026
The firm spends upwards of $600 million annually on media, according ...
- Lilly Grows Fatter On Soaring GLP-1 Revenues
Marketing Daily, Les Luchter - Wednesday, August 5, 2026
The oral pill Foundayo launched in April and "began broad direct-to-consumer marketi ...
- Novo Nordisk Reviewing Media Account
Mediapsssst, Richard Whitman - Tuesday, August 4, 2026
The firm spends upwards of $600 million annually on media, according ...
- Gilead Targets Black Women With HIV Prevention Campaign
Marketing Daily, Les Luchter - Saturday, July 25, 2026
A humorous video depicting health-conscious preparations for a late-night booty call ...
- Rumer Has It: Actress Willis Teams With Mira's At-Home Tracker For Hormone Literacy
Marketing Daily, Les Luchter - Friday, July 24, 2026
"The campaign aims to normalize conversations around hormone health, reduce confusion, a ...
- Wired For Worry: LSD Brand Launches Therapist-Targeted Campaign
Marketing Daily, Les Luchter - Wednesday, July 22, 2026
Awareness campaign from Definium tells mental healthcare providers disregulated brain circuitry m ...
- Hilo Highlights Hybrid Personal Blood Pressure Monitor
Pharma & Health Insider, Les Luchter - Thursday, July 23, 2026
Hilo is bringing its Core device, which provides users with long-term blo ...
- Novo Sues Lilly For Allegedly False GLP-1 Advertising
Marketing Daily, Les Luchter - Tuesday, July 21, 2026
One ad says users of Lilly's Zepbound lost an average 50 pound ...
- GSK's New Severe Asthma Med: 'Carry On, With Fewer Attacks'
Marketing Daily, Les Luchter - Monday, July 13, 2026
The campaign "focuses on instilling confidence in severe asthma patients, GSK vi ...
- Pharma Companies Celebrate Evolving Goals For SMA Patients
Pharma & Health Insider, Les Luchter - Thursday, July 16, 2026
Novartis, Biogen have seen spinal muscular atrophy patients move "from an e ...