- Pill For Low Testosterone Gains Traction Via MangoRX, Hero Campaign
Marketing Daily, Les Luchter - Wednesday, December 13, 2023
The brand tells "Marketing Daily" to expect "a full suite of prin ...
- Delsym's Provides Sick-Day Comfort
Marketing Daily, Les Luchter - Tuesday, December 12, 2023
Winners of the brand's "Bring Comfort Home" sweepstakes will get a packa ...
- Real Straight Shooters Take On Curved Penises In Endo Campaign
Marketing Daily, Les Luchter - Monday, December 11, 2023
Guys playing pool discuss Peyronie's disease in a three-part series of vide ...
- CPG, Pharma/Wellness, General Business Driving Ad Spending
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
On the downside, the data shows financial services, apparel and entertainment/media fe ...
- Mucinex: 'Flip The Script' On Overused Antibiotics
Marketing Daily - Top of the News, Les Luchter - Wednesday, December 6, 2023
Campaign is placing educational materials in more than 1,000 urgent care center ...
- 'Be Your Customer': Pharma Execs Offer Tips On Product Launch Strategies
Pharma & Health Insider, Les Luchter - Thursday, December 7, 2023
When developing new products, it's helpful to have a "patient-centric" approach a ...
- Longevity Drugs Could Add Years To Pets' Lives
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, November 30, 2023
Choosing to live with pets comes with an inevitable loss, since they' ...
- 'F**k HPV,' Sex-Charged Publicis Health Campaign Tells Gen Z
Pharma & Health Insider, Les Luchter - Wednesday, November 29, 2023
"This campaign is unique to HPV education/prevention as it targets people w ...
- Weight Watchers Shifts Attitude Toward Weight Loss Prescriptions
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 28, 2023
WeightWatchers CEO Sima Sistani says the company got it wrong in its initi ...
- AI Shows Ad Industry Its Future
Search & Performance Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Report: Cold & Cough OTC Ad Spend Drops
Marketing Daily, Les Luchter - Tuesday, November 14, 2023
Procter & Gamble reduced September YoY ad spend on Vicks DayQuil Seve ...
- Perrigo To Grow First OTC Birth Control Pill With Martech
Marketing Daily, Les Luchter - Wednesday, November 8, 2023
Company plans to build one-to-one consumer relationships to sell Opill through a ...
- Hims & Hers Pushes Personalization -- And Marketing Spend
Marketing Daily, Les Luchter - Tuesday, November 7, 2023
Personalization includes tailoring "the treatment either in form factor, in dosage, ...
- Pharma Companies Activate Celeb-Driven Diabetes Campaigns
Marketing Daily, Les Luchter - Monday, November 6, 2023
Sanofi tapped Usher for in-person events plus ads, while Abbott partnered wi ...
- Meta Bans Political Advertisers, Campaigns From Using Generative AI Ad Tools
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
One month after rolling out various generative AI tools to advertisers, Me ...
- New York Blood Center Campaign Seeks Young Donors
Marketing Daily, Les Luchter - Monday, November 6, 2023
Number of blood donations from young people dropped massively during the pandem ...
- Pharma Q3 Earnings Roundup: Amgen Up 5%, Pfizer Down 41%
Marketing Daily - Top of the News, Les Luchter - Tuesday, October 31, 2023
The Cormirnaty and Paxlovid declines were even steeper than Pfizer had be ...
- FDA Warns Against Non-Sterile Eye Drops
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 30, 2023
The U.S. Food and Drug Administration is warning that 26 over-the-counter e ...
- AbbVie Weathers Humira Erosion With Soaring Sales For Skyrizi, Rinvoq
Marketing Daily, Les Luchter - Monday, October 30, 2023
Both heavily advertised, Skyrizi's net revenues increased 52.1% YOY to $2.16 billio ...
- Chris Meloni Fights Lyme Disease In Times Square Digital OOH
Marketing Daily, Les Luchter - Monday, October 23, 2023
The digital billboard wraparound PSA plays from 6 a.m. to 2 a. ...
- What's The Frequency, Soaak? Never Mind, I'm Sleeping
Pharma & Health Insider, Les Luchter - Friday, October 20, 2023
Listening to music is a time-tested way to change your mood ...
- For Abbott, Libre Soars, Baby Formula Rebounds, COVID Tests Plummet
Marketing Daily, Les Luchter - Wednesday, October 18, 2023
Sales of the Freestyle Libre continuous glucose monitor rose 28% year-over-year ...
- Ozempic Sports: How Seismic Shifts In Our Behavior Change The Game
MediaDailyNews, Charles Benaiah - Thursday, October 19, 2023
Ozempic is the drug people are using to say no to thin ...
- Stelara Leads Strong J&J Results
Marketing Daily, Les Luchter - Tuesday, October 17, 2023
Stelara was the top-selling drug, chalking up sales of $2.86 billion worldwi ...
- What Exactly Is A Wellness Brand?
Pharma & Health Insider, Les Luchter - Thursday, October 12, 2023
Wellness goes way beyond pharma products, says Margot Grover, chief strategy offic ...
- Eversense E3 Takes On Competitors In Glucose Monitor Market
Marketing Daily, Les Luchter - Tuesday, October 10, 2023
The brand has adopted a "challenger mindset" to "outsmart the competition" rath ...
- Weight Loss Drugs Use Reduces Grocery Purchases, Per Walmart
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 5, 2023
Walmart is reporting reduced grocery sales due to GLP-1 weight loss dru ...
- AMA Prez: 'Cut Through The Noise And Drown Out The Crap'
Pharma & Health Insider, Les Luchter - Thursday, October 5, 2023
Dr. Jesse Ehrenfeld discusses major challenges to good health care today: ...
- Travis Kelce Efforts For Pfizer, Bud Light Under Fire
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, September 28, 2023
Kansas City Chiefs' Travis Kelce is facing backlash from right-wing fans f ...
- Surprise! Singing A Song Of Diarrhea
Marketing Daily, Les Luchter - Wednesday, September 27, 2023
Napo Pharmaceuticals is sponsoring a contest to generate awareness of surprise diarrhe ...