• by Barbie Romero , March 10, 2026

At our Pharma & Health Summit in Clearwater, leaders from Bayer, Sanofi, Northwell Health, Mount Sinai, Spectrum Science shared insights on leveraging data, evolving search behavior, content-driven patient acquisition, and building trust with senior leadership.

Catch the best moments from the on-stage discussions below. 

Watch the full session recordings here and catch our next Pharma & Health Brand Insider Summit on July 29-August 1 in Park City, UT. 

Tarak Shah, Senior Director, Digital Strategy and Activation from Bayer, emphasized that pharma marketers should use data to deeply understand patients and ask the right questions to uncover and address friction points in their healthcare journey.

Meredith Carber, Associate Director of Media, US Vaccines from Sanofi and Ilona Ritoch, SVP, Biddable Media Strategy & Optimization from Spectrum Science, discussed how search is evolving as patient journeys become increasingly non-linear and how marketers should ensure consistent messaging across holistic ecosystems.

Craig Konieczko, AVP, Brand & Consumer Insights from Northwell Health, shared how their blog The Well has become a key entry point for generating patient leads, with its impact growing as the team expands that content across social media channels.

Chloe Politis, Director, Digital and Social Media from Mount Sinai Health System, shared how her team built trust with senior leadership by proactively addressing concerns and clearly tying digital performance data to patient appointment growth.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.