- Apple Granted Patent Supporting Further Development Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
The U.S. Patent and Trademark Office officially granted Apple a patent ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
MediaDailyNews, Wayne Friedman - Monday, November 23, 2020
Advertisers will be able to measure in-game ad campaigns in real-time a ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attributi ...
- Facebook Patent Shows How Technology Can Increase Ad Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
A Facebook engineer created technology that overwrites certain policies in the company ...
- Startup Prepares To Battle Apple, Google Over COVID-19 Tracing Patent Rights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
Apple and Google may be in line for a patent-infringement battle. Blyncs ...
- Court Upholds Import Ban On Some Comcast Set-Top Boxes
Digital News Daily, Wendy Davis - Monday, March 2, 2020
In a defeat for Comcast, a federal appellate court Monday upheld ...
- Sonos Sues Google, Alleges Patent Infringement For Voice Tech
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 8, 2020
The suit claims Google knew about the patented technology that could sp ...
- Google Patent Describes How Virtual Assistants Show Empathy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
The patent developers believe that the more human a chatbot seems, t ...
- Best Search Patents From 2019
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 27, 2019
Bill Slawski, director of SEO research for Go Fish Digital, published h ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
Digital News Daily, Laurie Sullivan - Wednesday, December 11, 2019
The patent highlights OpenX's vision of allowing both marketers and publishers ...
- Walmart Files Patent For Drone Deliveries
Connected Thinking, Chuck Martin - Wednesday, October 9, 2019
UPS recently received FAA approval to operate an entire drone airline. N ...
- Geometric Modeling System Predicts Future Interests, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 2, 2019
Coherent Path's new technology drives emails based on the customer's tastes a ...
- Google Patent Identifies A 2-Piece Ad Based On Interaction With Content
Inside Performance, Laurie Sullivan - Tuesday, July 30, 2019
Google filed an update last week for a U.S. patent that describ ...
- Google Search Engine For Toddlers Detailed In Patent
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 22, 2019
Google's developers would "gamify" the search engine experience of looking up informatio ...
- Google Patent Identifies A Two-Piece Ad Based On Interaction With Content
Inside Performance, Laurie Sullivan - Monday, July 1, 2019
Google filed an update last week for a U.S. patent that describ ...
- Patent Reveals Amazon's Efforts To Understand The Language Consumers Use With Alexa
Inside Performance, Laurie Sullivan - Friday, May 24, 2019
A patent application made public Thursday offers insight into Amazon's efforts ...
- The Rocket Scientist At Lotame
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2019
"It's always good to have a rocket scientist on staff," said Ad ...
- U.S. Patent Updates Demonstrate Unique Search Applications
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 28, 2018
A series of recent filings with the U.S. Patent and Trademark Offi ...
- Search: How Bing, Facebook Will Predict Consumer Purchases
Inside Performance, Laurie Sullivan - Friday, November 30, 2018
Working with Microsoft, the Intent Lab created an algorithm that helps expla ...
- Blockthrough Acquires PageFair To Support Publishers With Ad-Blocking Analytics
Digital News Daily, Laurie Sullivan - Thursday, November 15, 2018
Blockthrough, which helps online publishers recoup ad dollars from ad blockers, announc ...
- Salesforce Develops Blockchain Spam Fighter: Report
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
A Salesforce patent filing clams that the technology includes a system th ...
- What Google Investments Tell Marketers About Its Search Roadmap
Inside Performance, Laurie Sullivan - Friday, September 28, 2018
CB Insights estimates that about 86% of revenue overall comes from advertisin ...
- BrightEdge, Searchmetrics Settle Patent Infringement Claim
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 24, 2018
The settlement resolves legal claims concerning the misappropriation of trade secrets, unfa ...
- Microsoft Takes On Societal Responsibilities
Inside Performance, Laurie Sullivan - Monday, June 25, 2018
Addressing societal issues that arise from technologies such as artificial intelligence see ...
- Adobe Secures Patent On Data Collection And Use
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 24, 2018
The patent collects data from one set of platforms, enforces any restrictio ...
- IoT Patent Applications Top 8,500
AI & IoT Daily, Chuck Martin - Thursday, March 29, 2018
The number of patents related to the Internet of Things is ...
- Amazon Go, Wrist Patent Show Company's Advertising Strength, Reach
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 1, 2018
Amazon, which is known for its technology and cloud services, has be ...
- Searchmetrics Sees Victory Over BrightEdge Patent Infringement Suit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
A California federal court judge recently ruled in favor of the defenda ...
- Velcro Reclaims Its Brand Name (In Song)
Marketing Daily, Aaron Baar - Monday, September 25, 2017
"As the range of our products becomes broader and broader, the val ...