- Why Nielsen Is Becoming A Patent Troll
TV Watch, Joe Mandese - Friday, February 24, 2023
As Nielsen celebrates its centennial, the richest part of its history, a ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Anuz says its technology measures ads in gaming environments in real-time, collecti ...
- Sony Files Patent To Track Digital Gaming Assets With NFTs
Digital News Daily, Colin Kirkland - Wednesday, November 16, 2022
Sony is planning to enter the world of NFTs through a strateg ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Walmart Plans Virtual Goods, NFTs
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 19, 2022
Walmart appears to be planning to develop cryptocurrencies and non-fungible tokens. “T ...
- Will Walmart Enter The Metaverse?
Digital News Daily, Colin Kirkland - Monday, January 17, 2022
Walmart filed a series of trademark applications Dec. 30 to establish i ...
- Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
The U.S. Patent and Trademark Office has granted Google a patent describi ...
- Nielsen Sues TVision, HyphaMetrics For Patent Infringements
Television News Daily, Wayne Friedman - Monday, November 22, 2021
Nielsen sees a violation of its '994 patent, with regard to "excessi ...
- Apple Granted Patent Supporting Further Development Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
The U.S. Patent and Trademark Office officially granted Apple a patent ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
MediaDailyNews, Wayne Friedman - Monday, November 23, 2020
Advertisers will be able to measure in-game ad campaigns in real-time a ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attributi ...
- Facebook Patent Shows How Technology Can Increase Ad Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
A Facebook engineer created technology that overwrites certain policies in the company ...
- Startup Prepares To Battle Apple, Google Over COVID-19 Tracing Patent Rights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
Apple and Google may be in line for a patent-infringement battle. Blyncs ...
- Court Upholds Import Ban On Some Comcast Set-Top Boxes
Digital News Daily, Wendy Davis - Monday, March 2, 2020
In a defeat for Comcast, a federal appellate court Monday upheld ...
- Sonos Sues Google, Alleges Patent Infringement For Voice Tech
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 8, 2020
The suit claims Google knew about the patented technology that could sp ...
- Google Patent Describes How Virtual Assistants Show Empathy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
The patent developers believe that the more human a chatbot seems, t ...
- Best Search Patents From 2019
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 27, 2019
Bill Slawski, director of SEO research for Go Fish Digital, published h ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
Digital News Daily, Laurie Sullivan - Wednesday, December 11, 2019
The patent highlights OpenX's vision of allowing both marketers and publishers ...
- Walmart Files Patent For Drone Deliveries
Connected Thinking, Chuck Martin - Wednesday, October 9, 2019
UPS recently received FAA approval to operate an entire drone airline. N ...
- Geometric Modeling System Predicts Future Interests, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 2, 2019
Coherent Path's new technology drives emails based on the customer's tastes a ...
- Google Patent Identifies A 2-Piece Ad Based On Interaction With Content
Inside Performance, Laurie Sullivan - Tuesday, July 30, 2019
Google filed an update last week for a U.S. patent that describ ...
- Google Search Engine For Toddlers Detailed In Patent
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 22, 2019
Google's developers would "gamify" the search engine experience of looking up informatio ...
- Google Patent Identifies A Two-Piece Ad Based On Interaction With Content
Inside Performance, Laurie Sullivan - Monday, July 1, 2019
Google filed an update last week for a U.S. patent that describ ...
- Patent Reveals Amazon's Efforts To Understand The Language Consumers Use With Alexa
Inside Performance, Laurie Sullivan - Friday, May 24, 2019
A patent application made public Thursday offers insight into Amazon's efforts ...
- The Rocket Scientist At Lotame
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2019
"It's always good to have a rocket scientist on staff," said Ad ...
- U.S. Patent Updates Demonstrate Unique Search Applications
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 28, 2018
A series of recent filings with the U.S. Patent and Trademark Offi ...
- Search: How Bing, Facebook Will Predict Consumer Purchases
Inside Performance, Laurie Sullivan - Friday, November 30, 2018
Working with Microsoft, the Intent Lab created an algorithm that helps expla ...
- Blockthrough Acquires PageFair To Support Publishers With Ad-Blocking Analytics
Digital News Daily, Laurie Sullivan - Thursday, November 15, 2018
Blockthrough, which helps online publishers recoup ad dollars from ad blockers, announc ...
- Salesforce Develops Blockchain Spam Fighter: Report
Email Marketing Daily, Ray Schultz - Thursday, November 8, 2018
A Salesforce patent filing clams that the technology includes a system th ...