- Comscore Granted Patent Personifying TV, CTV, Digital Viewing
MediaDailyNews, Joe Mandese - Wednesday, November 20, 2024
While the patent grant has no material effect on advertisers and agenci ...
- A Microsoft Patent That Could Drive Search And Copilot
Performance Marketing Insider, Laurie Sullivan - Thursday, October 3, 2024
Inventors at Microsoft in a U.S. patent describe a "foldable display device ...
- Nielsen v. TVision Also Ends With A Stipulated Dismissal
MediaDailyNews, Joe Mandese - Monday, July 29, 2024
Like a similar dismissal of a patent infringement suit against HyphaMetrics, Niels ...
- NeOnc Noses Into Novel Brain Cancer Treatment
Pharma & Health Insider, Les Luchter - Thursday, July 25, 2024
Biotech company NeOnc is in clinical trials with products designed to bre ...
- Nielsen Discusses HyphaMetrics Redactions, Asserts It Won
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Far from being a win for HyphaMetrics, Nielsen execs assert the dismiss ...
- Nielsen v. Hypha Dismissed, Frees Startup To Begin Panel Rollout
MediaDailyNews, Joe Mandese - Tuesday, June 25, 2024
While another Nielsen suit against HyphaMetrics still is pending, the startup sa ...
- U.S. Government Study Examines Copyright Infringement In NFT Marketplaces
MediaDailyNews, Colin Kirkland - Tuesday, March 12, 2024
The U.S. Copyright Office and Patent and Trademark Office have published ...
- Gannett Joins Network To Reduce Risk Of Patent-Troll Litigation
Publishers Daily, Ray Schultz - Tuesday, December 5, 2023
Publisher is hooked up with the LOT Network, a patent licensing platf ...
- Why Nielsen Is Becoming A Patent Troll
TV Watch, Joe Mandese - Friday, February 24, 2023
As Nielsen celebrates its centennial, the richest part of its history, a ...
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Anuz says its technology measures ads in gaming environments in real-time, collecti ...
- Sony Files Patent To Track Digital Gaming Assets With NFTs
Digital News Daily, Colin Kirkland - Wednesday, November 16, 2022
Sony is planning to enter the world of NFTs through a strateg ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path Optimization
Data & Programmatic Insider, Laurie Sullivan - Monday, July 25, 2022
The patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Walmart Plans Virtual Goods, NFTs
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, January 19, 2022
Walmart appears to be planning to develop cryptocurrencies and non-fungible tokens. “T ...
- Will Walmart Enter The Metaverse?
Digital News Daily, Colin Kirkland - Monday, January 17, 2022
Walmart filed a series of trademark applications Dec. 30 to establish i ...
- Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
The U.S. Patent and Trademark Office has granted Google a patent describi ...
- Nielsen Sues TVision, HyphaMetrics For Patent Infringements
Television News Daily, Wayne Friedman - Monday, November 22, 2021
Nielsen sees a violation of its '994 patent, with regard to "excessi ...
- Apple Granted Patent Supporting Further Development Of Search Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
The U.S. Patent and Trademark Office officially granted Apple a patent ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
MediaDailyNews, Wayne Friedman - Monday, November 23, 2020
Advertisers will be able to measure in-game ad campaigns in real-time a ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attributi ...
- Facebook Patent Shows How Technology Can Increase Ad Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
A Facebook engineer created technology that overwrites certain policies in the company ...
- Startup Prepares To Battle Apple, Google Over COVID-19 Tracing Patent Rights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
Apple and Google may be in line for a patent-infringement battle. Blyncs ...
- Court Upholds Import Ban On Some Comcast Set-Top Boxes
Digital News Daily, Wendy Davis - Monday, March 2, 2020
In a defeat for Comcast, a federal appellate court Monday upheld ...
- Sonos Sues Google, Alleges Patent Infringement For Voice Tech
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 8, 2020
The suit claims Google knew about the patented technology that could sp ...
- Google Patent Describes How Virtual Assistants Show Empathy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
The patent developers believe that the more human a chatbot seems, t ...
- Best Search Patents From 2019
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 27, 2019
Bill Slawski, director of SEO research for Go Fish Digital, published h ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
Digital News Daily, Laurie Sullivan - Wednesday, December 11, 2019
The patent highlights OpenX's vision of allowing both marketers and publishers ...
- Walmart Files Patent For Drone Deliveries
Connected Thinking, Chuck Martin - Wednesday, October 9, 2019
UPS recently received FAA approval to operate an entire drone airline. N ...
- Geometric Modeling System Predicts Future Interests, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, October 2, 2019
Coherent Path's new technology drives emails based on the customer's tastes a ...
- Google Patent Identifies A 2-Piece Ad Based On Interaction With Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 30, 2019
Google filed an update last week for a U.S. patent that describ ...