- Ozempic Seeks More Diabetes Patients To Join Its 'Era'
Marketing Daily, Les Luchter - Monday, March 10, 2025
"Oh, oh, oh, Ozempic": Singer Michael Trotter Jr. of The War a ...
- GLP-1 Medications Reshape Food And Alcohol Consumption Trends
Research Intelligencer, Robert Williams - Friday, March 7, 2025
GLP-1 users are rediscovering the control and ritual of preparing meals, whi ...
- From Jogging To 'Things That Really Matter': Novartis Transforms Its Content
Marketing Daily, Les Luchter - Wednesday, March 5, 2025
The brand's content director explained how "authentic photography, storytelling, infographics" made pro ...
- Lilly's 'Skeptic' Campaign Fights Compounded Drugs, Alternative Medicine
Marketing Daily, Les Luchter - Friday, February 28, 2025
The ad lauds skepticism as part of the process that results ...
- Study: Pharma Brands Should Address Equity In Media Campaigns
Marketing Daily, Les Luchter - Wednesday, February 26, 2025
Organizations can address health disparities effectively by keeping diverse communities informed abo ...
- FuturHealth: GLP-1s + Meals = Better Results
Pharma & Health Insider, Les Luchter - Thursday, February 27, 2025
Telehealth company touts its lifestyle plan that emphasizes "long-term, sustainable weight los ...
- Abbott Takes On Diabetes Stigma In 'Above The Bias' Campaign
Marketing Daily, Les Luchter - Monday, February 24, 2025
"I thought diabetics couldn't eat donuts," a coworker tells the spot's protagoni ...
- Endo Launches First Branded Ad For Xiaflex Curled Fingers Treatment
Marketing Daily, Les Luchter - Friday, February 21, 2025
Steve, a patient with Dupuytren's contracture (curled fingers), gets to hold han ...
- Midi Health Takes On Meta Over Rejected Women's Sexual Health Ads
Pharma & Health Insider, Les Luchter - Thursday, February 20, 2025
A particular sore point is that ads for male erectile dysfunction se ...
- Allegra's 'No Brainer' Tie-In Campaign With 'Snow White'
MAD, Steve McClellan - Tuesday, February 18, 2025
The main message: Allegra will help your sneezing and other allergy sympto ...
- 'Ready,' 'Boost' -- Now, 'Go Long': Rugiet Adds Premature Ejaculation Drug To Roster
Marketing Daily, Les Luchter - Tuesday, February 18, 2025
The company's products are marketed through paid ads on Google and Met ...
- Pfizer Prepares To 'Knock Out' Cancer In Super Bowl Spot
Marketing Daily, Les Luchter - Friday, February 7, 2025
"Knock Out" features a boy in boxing trunks symbolizing the battle again ...
- Pfizer CEO 'Cautiously Optimistic' As RFK Jr. Advances In Senate
Marketing Daily, Les Luchter - Tuesday, February 4, 2025
CEO Bourla sees "a lot of opportunities that probably outweigh the risk ...
- Lilly, Publicis, Ad Council Push For Cancer Screenings
Marketing Daily, Les Luchter - Tuesday, February 4, 2025
A woman's hands star in a Lilly spot, shown playing key ro ...
- No Pharma Ads On TV? If That Happens, What's Next?
TV Watch, Wayne Friedman - Tuesday, February 4, 2025
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of t ...
- Sykes, Steinfeld, Breasts Star In Novartis Super Bowl Debut
Marketing Daily, Les Luchter - Tuesday, January 28, 2025
"An attention-grabbing call to prioritize breast health" includes a focus on cheerleader ...
- Thinner Amid Gluttony? Hims & Hers Debut First SB Ads For Weight-Loss Drugs
Marketing Daily, Les Luchter - Tuesday, January 28, 2025
Telehealth company's spot decries medications from others as "priced for profits, n ...
- Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad'
Pharma & Health Insider, Les Luchter - Wednesday, January 29, 2025
If RFK Jr. becomes health secretary, polio and mumps will "come roari ...
- Cancer Drug Darzalex Breaks J&J Sales Record
Marketing Daily, Les Luchter - Wednesday, January 22, 2025
Darzalex, which treats multiple myeloma, has become the first Johnson & Johns ...
- Walgreens Faces New DOJ Opioid Suit And A Cooler Crisis
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 20, 2025
The latest legal battle hits just as the company gains traction ...
- 'Thank You, Mike Johnson!' Says Morning-After-Pill Company
Marketing Daily, Les Luchter - Monday, January 20, 2025
Cadence OTC will donate its wares to health clinics every time t ...
- Danone CMO: How America's Demand For Protein Is Shaking Up CPG
CPG Insider, Sarah Mahoney - Friday, January 17, 2025
Consumers want GLP-1-supportive foods, healthier guts, plant-based options -- and Danone wan ...
- UnitedHealth Exec Blames Drug Companies, Not Pharmacy Benefit Managers, For High Prices
Marketing Daily, Les Luchter - Thursday, January 16, 2025
Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated pric ...
- Cologuard Replaces 'My Way' With Pop Culture Takeoffs
Marketing Daily, Les Luchter - Wednesday, January 15, 2025
Instead of a Cologuard version of the Sinatra standard, spots reference "Ga ...
- Former Copywriter Campaigns Against Pharma Ads' 'Harmful Outcomes'
Pharma & Health Insider, Les Luchter - Thursday, January 16, 2025
Founder of nonprofit RxBalance Lydia Green says that "money and greed permea ...
- Endo's 'Got Somebody' For 'A Curve Down There'
Marketing Daily, Les Luchter - Tuesday, January 14, 2025
That curve is Peyronie's Disease. Endo's awareness campaign for PD is evolvin ...
- J&J CEO Lauds Caplyta, Pfizer's Disses RFK Jr. Anti-Vax Stance
Marketing Daily, Les Luchter - Monday, January 13, 2025
Purchase of Intra-Cellular will give J&J control of mental health drug Caplyt ...
- CES Targets Sleep Health As Ex-Fitbit CMO Preps Somnee For The Masses
Pharma & Health Insider, Les Luchter - Thursday, January 9, 2025
The neurostimulating headband helps people fall asleep faster and sleep longer, accordi ...
- GLP-1 Meds Reduce Grocery Spending By 6%
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
New research from Cornell University and Numerator shows those on weight-loss dru ...
- Saquon Barkley Rests As Unisom Keeps Ribbing Sleeping Giants
Marketing Daily, Les Luchter - Monday, January 6, 2025
The tie-in with the NFL player marks the continuation of a marketi ...