- IPG Health Helps Clients Diversify Their Clinical Trials
Mediapsssst, Richard Whitman - Monday, September 25, 2023
According to the firm, main obstacles to more diversified trials revolve arou ...
- An End To Cheesy Medicare Ads?
Pharma & Health Insider, Les Luchter - Thursday, September 21, 2023
Ads from old-time celebs like Joe Namath make often-fake promises like ...
- Allegra Airways Launches To Reduce Poor Air Exposure For NYC Pedestrians, Cyclists
Marketing Daily, Les Luchter - Monday, September 18, 2023
The mapping tool is designed to help bicyclists and pedestrians take rout ...
- Is This The Worst Job In America?
Media Insider, Steven Rosenbaum - Monday, September 18, 2023
Do the profits at CVS come at a cost for employees, pharmacist ...
- Societal Issues Worldwide Show Up In Search And Performance
Search & Performance Insider, Laurie Sullivan - Monday, September 18, 2023
The Semrush Global Issues Index report reveals what people search for relat ...
- Which Asthma Sufferer Are You? Tezspire Ads Inspire Viewer Identification
Pharma & Health Insider, Les Luchter - Thursday, September 14, 2023
The first ad showed a variety of patients. Now, in a sequ ...
- Common Decongestant Doesn't Work, Per FDA Panel
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 12, 2023
With cold and allergy season upon us, an FDA panel is reveali ...
- 'A PSA On PSA' Fights Prostate Cancer
Marketing Daily, Les Luchter - Monday, September 11, 2023
Initials are short for 'A Public Service Announcement on the Prostate-Specific Antigen ...
- Get The Munchies Too Much? Hibegone Says Bye To The High
Pharma & Health Insider, Les Luchter - Thursday, August 31, 2023
A new trend? Supplement drinks that promise to reverse the effects ...
- U.S. Targets 10 Drugs For First Medicare Price Negotiations
Marketing Daily - Top of the News, Les Luchter - Tuesday, August 29, 2023
Blood thinner Bristol-Myers Squibb/Pfizer's Eliquis accounted for the most money shelled o ...
- Korber Pharma Selects Wunderman Thompson For Global Marketing
Accounts on the Move, Fern Siegel - Monday, August 28, 2023
Emotion will be the guiding principle in all future ads. ...
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
Global ad spend is on track to grow 4.4% to $963.5 billi ...
- Medical Scaredy-Cat? Fear, Lack Of Knowledge Hamper Cancer Screenings
Pharma & Health Insider, Les Luchter - Thursday, August 24, 2023
One poll commissioned by Bayer finds 27% of adults would rather n ...
- Walgreens Aims For More Honest 'Customer-Centricity'
Retail Insider, Sarah Mahoney - Wednesday, August 23, 2023
For the giant drug retailer, using tech to build loyalty means balanci ...
- Single-Dose Ear Meds, Prostate Cancer Treatment: Chemists' Mini-Breakthroughs
Pharma & Health Insider, Les Luchter - Thursday, August 17, 2023
Chemists are definitely doing the preliminary research that could lead to bett ...
- First OTC Birth Control Pill Is 'Complex Sell' For Perrigo
Marketing Daily - Top of the News, Les Luchter - Tuesday, August 8, 2023
"We're doing a lot of work on the awareness-to-trial conversion process [an ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Not Everybody's Crazy For Ozempic
Marketing Daily, Les Luchter - Monday, August 7, 2023
Americans have major concerns about these popular drugs, including their high cos ...
- Rite Aid Names New CMO
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 7, 2023
Shake-ups continue as the challenged retailer looks to build on recent moment ...
- RFK Jr. Sues YouTube Over 'Censorship Campaign'
PolicyBlog, Wendy Davis - Thursday, August 3, 2023
Vaccine critic Robert F. Kennedy Jr., who is seeking the Democratic presidenti ...
- Pharma Creative 101: Cut The Jargon, Cue The Patient Story
Pharma & Health Insider, Les Luchter - Thursday, August 3, 2023
Marketers at the Pharma & Health Insider Summit discuss what makes ...
- FDA Approves OTC Birth Control Pill
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, July 15, 2023
Federal regulators have approved Opill, made by the consumer health giant Perrig ...
- Biohm Launches 'Uncomfortable Ads For Uncomfortable Tummies'
Pharma & Health Insider, Les Luchter - Thursday, July 13, 2023
Going from zero to 10,000 stores in under six months, former D2C-on ...
- AstraZeneca Aims To Educate Patients, Docs On Asthma's 'Rising Inflammation'
Marketing Daily, Les Luchter - Tuesday, July 11, 2023
"Albuterol alone addresses airway tightening but doesn't address the underlying inflammation th ...
- Feds Crack Down On Edibles Marketing
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 5, 2023
The Federal Trade Commission and U.S. Food and Drug Administration are cracking do ...
- Shortage Of Cancer Drugs Plagues United States
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 30, 2023
A shortage of low-cost generic cancer drugs is dragging on in t ...
- New Weight Loss Drugs Take Over For Ozempic
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, June 29, 2023
Move over Ozempic, your 15 minutes of fame is fading fast, ...
- Weight Loss Pills Will Replace Injectables
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 26, 2023
Move over, Ozempic and Wegovy injections, there's a replacement pill on t ...
- Lifetime Network, Pharma GSK Tap Former Kid Actors, Now Moms, For Meningitis B Film
Marketing Daily, Les Luchter - Wednesday, June 21, 2023
Soleil Moon Frye and Melissa Joan Hart learn about the potentially dead ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...