Walgreens fashioned its latest
spot, “Holiday Road,” as a nod to the Griswold vacation movies. In it, the family faces tangled lights, dry
turkey and a sledding disaster.
In this incarnation, the retailer helps families during an especially busy time of year. Each ad ends with: “The holiday road is long. We’re
with you all the way. Walgreens.”
Publicis Power of One team, creatively led by Leo Chicago, produced the spot.
The works runs across streaming audio, TV, OLV, OTT,
and social media through Dec. 26. In addition, the teen daughter details holiday mishaps through TikTok-style content.
Mariana O'Kelly, executive creative director, Leo Chicago, told
Agency Daily: "The genius of the original vacation franchise is that it finds humor in the gap between expectations and reality – and that's exactly where holiday stress lives. We
wanted to lean into those relatable moments of disaster and show how Walgreens bridges that gap. It's about celebrating imperfection and the resilience of family traditions."
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The campaign also
offers a re-recording of the "Holiday Road" song.
Connect Media handled media.
"What resonates most about this campaign is how it captures the universal truth of holiday preparation
— it's never smooth, but it's always worth it. We know our customers are juggling a million things during the season — and Walgreens is the reliable constant in the beautiful chaos," added
Jen Diacou, director of product marketing, Walgreens.
Leo Chicago's creative work also includes Visionworks, Snack Factory, Southwest
Airlines and Tillamook.