- 'You Don't Own Me': Contrave Tells Off Food In Its First TV Spot
Marketing Daily, Les Luchter - Friday, January 3, 2025
Audio for the ad from the weight loss pill features new lyri ...
- Cute Mites, Amazon Drones, Virtual Menopause Help: 2024's Most-Read Pharma/Health Stories
Marketing Daily, Les Luchter - Tuesday, December 31, 2024
"Who Knew Mites Could Be This Cute?" was the no. 6 most-re ...
- Ozempic Drives Diabetes TV Ad Engagement, With Streaming Stronger Than Linear
Marketing Daily, Les Luchter - Saturday, December 28, 2024
Ozempic's ads were 57% more effective in driving consumer engagement on streami ...
- HInVisible Man? The Spanish Celeb With AIDS Who Still Won't Come Out
Marketing Daily, Les Luchter - Thursday, December 26, 2024
A man with pixilated head is symbol of AIDS stigma in campai ...
- Pfizer CEO: Trump 'Very Proud' Of COVID Vaccine
Marketing Daily, Les Luchter - Tuesday, December 17, 2024
President-elect was happy that "he and his program [Operation Warp Speed] contribut ...
- WPP Wins $300M J&J Media Assignment
MAD, Steve McClellan - Friday, December 13, 2024
The incumbent was J3, a dedicated unit formed by Interpublic a deca ...
- Amazon Pharmacy, Pfizer Discuss Hot Temperatures -- And Hot Topics
Marketing Daily, Les Luchter - Wednesday, December 11, 2024
Amazon Pharmacy's Gupta: "If you talk about the health impacts of climat ...
- Moderna Stays Upbeat As Anti-Vaxxers Prepare To Rule In D.C.
Pharma & Health Insider, Les Luchter - Thursday, December 12, 2024
"Our strategy is to have the largest portfolio of vaccines that ...
- Prescription TV: Big Screen Pharma And RFK Jr.
TV Watch, Wayne Friedman - Wednesday, December 11, 2024
RFK Jr. has vowed to purge the U.S. Food and Drug Administratio ...
- Amilyfe Set To Treat Ozempic Side Effects
Pharma & Health Insider, Les Luchter - Thursday, December 5, 2024
Amilyfe plans to launch a product to address the diarrhea and constipati ...
- Wise Owl: Xyzal 's Nigel Takes On Mascot Duties
Marketing Daily, Les Luchter - Tuesday, December 3, 2024
Nigel in his live-action mascot form debuted a couple of weeks a ...
- Pharma Brands Lead Spending Among 1st-Time National TV Advertisers
Research Intelligencer, Robert Williams - Monday, December 2, 2024
The 16 drug brands that ran campaigns in the first half ...
- Ozempic Category Killer? MariTide Requires Less Frequent Doses Than Other GLP-1s
Marketing Daily - Top of the News, Les Luchter - Wednesday, November 27, 2024
Other potential benefits: less of a yo-yo effect, in which weight lo ...
- Breakthrough In Early Cancer Screening: Go To The Dogs!
Pharma & Health Insider, Les Luchter - Tuesday, November 26, 2024
SpotitEarly combines the scent-sniffing AI (animal intelligence) of beagles with AI (artifici ...
- PAN Foundation Working To Drive LGBTQIA+ Access To Clinical Trials
Marketing Daily, Danielle Oster - Saturday, November 23, 2024
Only when underrepresented communities participate in trials "can we ensure the resul ...
- Healthcare Players React To Dr. Oz Joining RFK Jr In Trump Lineup
Marketing Daily, Les Luchter - Wednesday, November 20, 2024
Pfizer execs also reacted to the positive and negatives of new administratio ...
- Dysolve 'Dissolves' Dyslexia With AI-Based Gaming Platform
Pharma & Health Insider, Les Luchter - Thursday, November 21, 2024
The platform generates customized interactive verbal games that aim to correct ...
- Nearly 170 New Advertisers On TV In First-Half 2024: VAB
Advanced TV Insider, Wayne Friedman - Wednesday, November 20, 2024
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- 'Embrace Traditionally Taboo Content': Improving Health Marketing To Women
Marketing Daily, Les Luchter - Tuesday, November 19, 2024
Other best practices cited in ANA's SeeHer report: "Show women's mental heal ...
- Better Targeting, Help Desk Help: AI Brings Benefits, Challenges, To Pharma Marketing
Marketing Daily, Les Luchter - Monday, November 18, 2024
Gen AI can aid "help desks by responding to consumers' questions wi ...
- Diabetes Campaigns Go 'Beyond Blood Sugar'
Marketing Daily, Les Luchter - Sunday, November 17, 2024
The well-being of people with diabetes takes center stage in awareness campaig ...
- FDA To Pull Ineffective Cold Remedy Ingredient From Market
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, November 7, 2024
Retail stores sold 242 million bottles of drugs containing phenylephrine in 202 ...
- To Stop Weight Bias, Lilly Helps Deliver Free Images to Media
Marketing Daily, Les Luchter - Wednesday, November 6, 2024
Eli Lilly helped the Obesity Action Coalition launch a free image galle ...
- Known Agency Named Moderna's Media Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, November 6, 2024
The incumbent was Omnicom's Hearts & Science, according to account database servi ...
- Prostate Cancer Awareness: J&J Diversifies Patient Focus
Marketing Daily, Les Luchter - Wednesday, October 30, 2024
Company aims to reach Asian-American and Pacific Islander communities, disproportionately affected ...
- Beyond The Slice Of Life: How Pharma Ads Change With Shifting Side Effects Rules
Pharma & Health Insider, Les Luchter - Thursday, October 31, 2024
Ipsos SVP Alexa Marshall explains how Information about drugs' side effects can ...
- Breztri Upgrades From RV To Cruise Ship To Better Engage COPD Patients
Marketing Daily, Les Luchter - Monday, October 28, 2024
Cruises proved more aspirational and inspiring to COPD patients than roughing ...
- CPG Brand Haleon Leads Best Ad Inclusion Rankings, Aims To Improve Even Further
Marketing Daily, Les Luchter - Wednesday, October 23, 2024
Haleon's Advil "stands out for its commitment to Black pain inequity v ...
- Psoriasis Doesn't Discriminate, But Pharma Ads Do
Pharma & Health Insider, Les Luchter - Thursday, October 24, 2024
J&J addresses bias in past ads that don't show how the disea ...
- CDC Boards Trains With 'Wild To Mild' Flu Shot Campaign
Marketing Daily, Les Luchter - Wednesday, October 16, 2024
Las Vegas trains are wrapped inside and out with flu vaccine a ...