- Pfizer CEO 'Cautiously Optimistic' As RFK Jr. Advances In Senate
Marketing Daily, Les Luchter - Tuesday, February 4, 2025
CEO Bourla sees "a lot of opportunities that probably outweigh the risk ...
- Lilly, Publicis, Ad Council Push For Cancer Screenings
Marketing Daily, Les Luchter - Tuesday, February 4, 2025
A woman's hands star in a Lilly spot, shown playing key ro ...
- No Pharma Ads On TV? If That Happens, What's Next?
TV Watch, Wayne Friedman - Tuesday, February 4, 2025
Emarketer estimates that pharma TV advertising represents 8% ($4.6 billion) of t ...
- Sykes, Steinfeld, Breasts Star In Novartis Super Bowl Debut
Marketing Daily, Les Luchter - Tuesday, January 28, 2025
"An attention-grabbing call to prioritize breast health" includes a focus on cheerleader ...
- Thinner Amid Gluttony? Hims & Hers Debut First SB Ads For Weight-Loss Drugs
Marketing Daily, Les Luchter - Tuesday, January 28, 2025
Telehealth company's spot decries medications from others as "priced for profits, n ...
- Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad'
Pharma & Health Insider, Les Luchter - Wednesday, January 29, 2025
If RFK Jr. becomes health secretary, polio and mumps will "come roari ...
- Cancer Drug Darzalex Breaks J&J Sales Record
Marketing Daily, Les Luchter - Wednesday, January 22, 2025
Darzalex, which treats multiple myeloma, has become the first Johnson & Johns ...
- Walgreens Faces New DOJ Opioid Suit And A Cooler Crisis
Marketing Daily - Top of the News, Sarah Mahoney - Monday, January 20, 2025
The latest legal battle hits just as the company gains traction ...
- 'Thank You, Mike Johnson!' Says Morning-After-Pill Company
Marketing Daily, Les Luchter - Monday, January 20, 2025
Cadence OTC will donate its wares to health clinics every time t ...
- Danone CMO: How America's Demand For Protein Is Shaking Up CPG
CPG Insider, Sarah Mahoney - Friday, January 17, 2025
Consumers want GLP-1-supportive foods, healthier guts, plant-based options -- and Danone wan ...
- UnitedHealth Exec Blames Drug Companies, Not Pharmacy Benefit Managers, For High Prices
Marketing Daily, Les Luchter - Thursday, January 16, 2025
Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated pric ...
- Cologuard Replaces 'My Way' With Pop Culture Takeoffs
Marketing Daily, Les Luchter - Wednesday, January 15, 2025
Instead of a Cologuard version of the Sinatra standard, spots reference "Ga ...
- Former Copywriter Campaigns Against Pharma Ads' 'Harmful Outcomes'
Pharma & Health Insider, Les Luchter - Thursday, January 16, 2025
Founder of nonprofit RxBalance Lydia Green says that "money and greed permea ...
- Endo's 'Got Somebody' For 'A Curve Down There'
Marketing Daily, Les Luchter - Tuesday, January 14, 2025
That curve is Peyronie's Disease. Endo's awareness campaign for PD is evolvin ...
- J&J CEO Lauds Caplyta, Pfizer's Disses RFK Jr. Anti-Vax Stance
Marketing Daily, Les Luchter - Monday, January 13, 2025
Purchase of Intra-Cellular will give J&J control of mental health drug Caplyt ...
- CES Targets Sleep Health As Ex-Fitbit CMO Preps Somnee For The Masses
Pharma & Health Insider, Les Luchter - Thursday, January 9, 2025
The neurostimulating headband helps people fall asleep faster and sleep longer, accordi ...
- GLP-1 Meds Reduce Grocery Spending By 6%
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
New research from Cornell University and Numerator shows those on weight-loss dru ...
- Saquon Barkley Rests As Unisom Keeps Ribbing Sleeping Giants
Marketing Daily, Les Luchter - Monday, January 6, 2025
The tie-in with the NFL player marks the continuation of a marketi ...
- 'You Don't Own Me': Contrave Tells Off Food In Its First TV Spot
Marketing Daily, Les Luchter - Friday, January 3, 2025
Audio for the ad from the weight loss pill features new lyri ...
- Cute Mites, Amazon Drones, Virtual Menopause Help: 2024's Most-Read Pharma/Health Stories
Marketing Daily, Les Luchter - Tuesday, December 31, 2024
"Who Knew Mites Could Be This Cute?" was the no. 6 most-re ...
- Ozempic Drives Diabetes TV Ad Engagement, With Streaming Stronger Than Linear
Marketing Daily, Les Luchter - Saturday, December 28, 2024
Ozempic's ads were 57% more effective in driving consumer engagement on streami ...
- HInVisible Man? The Spanish Celeb With AIDS Who Still Won't Come Out
Marketing Daily, Les Luchter - Thursday, December 26, 2024
A man with pixilated head is symbol of AIDS stigma in campai ...
- Pfizer CEO: Trump 'Very Proud' Of COVID Vaccine
Marketing Daily, Les Luchter - Tuesday, December 17, 2024
President-elect was happy that "he and his program [Operation Warp Speed] contribut ...
- WPP Wins $300M J&J Media Assignment
MAD, Steve McClellan - Friday, December 13, 2024
The incumbent was J3, a dedicated unit formed by Interpublic a deca ...
- Amazon Pharmacy, Pfizer Discuss Hot Temperatures -- And Hot Topics
Marketing Daily, Les Luchter - Wednesday, December 11, 2024
Amazon Pharmacy's Gupta: "If you talk about the health impacts of climat ...
- Moderna Stays Upbeat As Anti-Vaxxers Prepare To Rule In D.C.
Pharma & Health Insider, Les Luchter - Thursday, December 12, 2024
"Our strategy is to have the largest portfolio of vaccines that ...
- Prescription TV: Big Screen Pharma And RFK Jr.
TV Watch, Wayne Friedman - Wednesday, December 11, 2024
RFK Jr. has vowed to purge the U.S. Food and Drug Administratio ...
- Amilyfe Set To Treat Ozempic Side Effects
Pharma & Health Insider, Les Luchter - Thursday, December 5, 2024
Amilyfe plans to launch a product to address the diarrhea and constipati ...
- Wise Owl: Xyzal 's Nigel Takes On Mascot Duties
Marketing Daily, Les Luchter - Tuesday, December 3, 2024
Nigel in his live-action mascot form debuted a couple of weeks a ...
- Pharma Brands Lead Spending Among 1st-Time National TV Advertisers
Research Intelligencer, Robert Williams - Monday, December 2, 2024
The 16 drug brands that ran campaigns in the first half ...