- Walgreens Shuttering 1,200 Stores
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, October 15, 2024
With a quarterly loss of $978 million, the battered company says 5 ...
- Astellas Takes 'Slowing Down' Macular Degeneration Literally
Marketing Daily, Les Luchter - Monday, October 14, 2024
Ad shows a woman in a convertible taking "a slow, cruisey journey ...
- Cytokinetics Educates Docs On Non-Physical Ordeals Of Cardio Condition
Marketing Daily, Les Luchter - Friday, October 11, 2024
"HCM Beyond the Heart" is an awareness campaign featuring the stories ...
- Havas Lynx Launches Healthcare Influencer Offering
MAD, Steve McClellan - Friday, October 11, 2024
The decision to launch the practice was partially based on agency resear ...
- Sanofi Targets Lesser-Known, More Gradual MS
Pharma & Health Insider, Les Luchter - Thursday, October 10, 2024
Campaign to raise awareness about smoldering MS directs community to special si ...
- Currax Fights Food Cravings With Awareness Campaign
Marketing Daily, Les Luchter - Tuesday, October 8, 2024
"Quiet the Food Noise" includes one videos in which a pint ...
- ViiV Brings HIV/AIDS Activations To HBCU Homecoming
Marketing Daily, Les Luchter - Friday, October 4, 2024
GSK's ViiV Healthcare, the only pharma firm solely focused on HIV/Aids, sponso ...
- What Can Science Do? AstraZeneca Campaign Has The Answers
Pharma & Health Insider, Les Luchter - Thursday, October 3, 2024
"We can help transform lives," says an ad that shows a form ...
- Report: CVS Explores Breakup, Lays Off 2,900
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2024
Under pressure from activist investors, the "desperate" company may split into tw ...
- Pinterest Debuts AI, Automation Ad Performance Campaign Features
MediaDailyNews, Laurie Sullivan - Tuesday, October 1, 2024
While October signals a start to the holiday shopping season, as consume ...
- Health Product Trends: Gut Items Up, Supplements Down, Retail Shifting
Marketing Daily - Top of the News, Les Luchter - Monday, September 30, 2024
Numerator finds consumers "more focused on gut health than ever" with moti ...
- Weight Watchers Shake-Up: Controversial CEO Out
Marketing Daily - Top of the News, Sarah Mahoney - Saturday, September 28, 2024
After just two years, Sima Sistani is leaving the troubled weight lo ...
- Save A Life Day, Free Naloxone Campaign, Soars Into 34 States
Marketing Daily, Les Luchter - Wednesday, September 25, 2024
On Sept. 26, the organizers of Save A Life Day hope ...
- Nutu App Targets Prediabetics With 1-Year Prevention Program
Pharma & Health Insider, Les Luchter - Thursday, September 26, 2024
"We are driving awareness through a robust campaign, including public relations, soci ...
- Social Media Remains Key Priority For Health/Pharma Marketers
Research Intelligencer, Robert Williams - Monday, September 23, 2024
Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- ESPN Host Helps J&J Push AFib Procedure
Marketing Daily, Les Luchter - Wednesday, September 18, 2024
ESPN host Mike "Greeny" Greenberg explains how he switched from beta blocke ...
- Ecstasy Faces Stumbling Blocks To FDA Approval
Pharma & Health Insider, Les Luchter - Thursday, September 19, 2024
In August the FDA rejected Lykos Therapeutics' application to have MDMA, a ...
- Martin Short, Brooke Shields: Shingles Buddies?
Marketing Daily, Les Luchter - Tuesday, September 17, 2024
Brooke Shields joined an unbranded campaign from GSK to educate adults ...
- 'Informed Humans' Help California Fight Fentanyl With Facts
Marketing Daily, Les Luchter - Monday, September 16, 2024
"Informed humans," identified by their T-shirts, save a party-goer from fentanyl-laced dru ...
- Continuous Glucose Monitors Go OTC
Marketing Daily, Les Luchter - Monday, September 9, 2024
Less than two weeks after Dexcom launched Stelo, the U.S.'s first over-the-count ...
- Study: Social Media, AI To Reach Doctors On The Rise At Pharma Firms
Marketing Daily, Les Luchter - Wednesday, September 4, 2024
AI projects to engage HCPs are underway or being actively considered f ...
- The Connected Patient: A Call to Action for the Pharmaceutical Industry
Brand Insider, Sayali Kadam - Tuesday, September 3, 2024
Sayali Kadam, Director of Commercial Agility and Launch Excellence from Merck explai ...
- HHS Launches Vaccine Campaign For COVID, Flu, RSV
Marketing Daily, Les Luchter - Wednesday, August 28, 2024
One :30 spot begins by bluntly asking "Why are COVID-19 vaccines sti ...
- Pfizer Moves Into Telehealth, D2C With New Platform
Marketing Daily, Les Luchter - Tuesday, August 27, 2024
As outlined in a Pfizer video, the new platform assists consumers ...
- Food Allergies: 'Accidents Happen' Says Xolair Campaign
Marketing Daily, Les Luchter - Friday, August 23, 2024
One spots shows how easy it is to confuse French vanilla i ...
- Ryan Reynolds' Latest Film: 'More To Parkinson's'
Marketing Daily, Les Luchter - Friday, August 16, 2024
The actor co stars, along with his mother, in a spot explaini ...
- Kenvue, Sanofi, Wisp at Last Month's Pharma & Health Summit
Brand Insider, Barbie Romero - Wednesday, August 14, 2024
A few weeks ago, we had our Pharma & Health Summit ...
- Why This Neurocrine Marketer Is Anything But Boring
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, August 15, 2024
In this episode of Brand Insider: BTS, Emily Simasek, Neurocrine Bioscience's associa ...
- In Olympic Eczema Ads, Gold Goes To Opzelura
Pharma & Health Insider, Les Luchter - Thursday, August 8, 2024
A woman in athletic wear shouts from her couch, "Quick! There's ...
- SetSet Sets Launch As Psychedelic Microdosing Community
Marketing Daily, Les Luchter - Monday, August 5, 2024
SetSet says it has partnered with medical professionals and licensed therapists ...