How much influence did your family have on your career choice? For Deepika Cattry, a whole lot— and she’s proud of it! It wasn’t just family expectations that shaped her journey as Bristol Myers Squibb’s Associate Director of HCP Marketing, Immunology, but cultural ones as well. In this episode of Brand Insider: BTS, Deepika shares how her parents' journey—immigrating from India to the U.S. and building a life from the ground up— has inspired her. As the eldest daughter in an immigrant family, she felt the weight of expectations while navigating her own ambitions. From choosing a career outside the traditional doctor/engineer path to being the first in her family to enter corporate America, she talks about the challenges, lessons learned, and wins along the way. We also dive into how global experiences have shaped Deepika, why stepping outside your comfort zone can be the best thing you ever do, and her passion for giving back— including launching a STEM scholarship program to help open doors for the next generation. Watch the full conversation in the video above!