- Jumping The Walled Garden: Ad-Tech Problems Frustrate Publishers, Advertisers
Publishing Insider, Ray Schultz - Thursday, July 25, 2024
Gartner offers tips on how to overcome the issues that come wi ...
- FTC Tells Businesses: Identifiers Are Not Anonymous
MediaDailyNews, Wendy Davis - Wednesday, July 24, 2024
"Companies should not act or claim as if hashing personal information rende ...
- How This Uber Marketer Is Moving The World Forward
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 26, 2024
"It's funny when you kind of look back now, and you thi ...
- Perion Enters DOOH With $100M Hivestack Acquisition
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
Hivestack will enable cross-channel ad tech player Perion to offer DOOH capabiliti ...
- Self-Serve Programmatic Platform Adds YouTube, YouTube TV
MediaDailyNews, Karlene Lukovitz - Wednesday, November 29, 2023
AdLib's dashboard provides access to and aggregates their data, metrics in standardiz ...
- New CTV Targeting Solution Uses AI-Driven, No-ID Tech
MediaDailyNews, Karlene Lukovitz - Wednesday, November 15, 2023
Solution lets media buyers use AI and brand keywords to identify t ...
- Hey, Beauty Brands: Only 31% Of The World Likes Mirrors
Marketing Daily, Sarah Mahoney - Wednesday, August 23, 2023
The beauty biz spends boatloads on AR experiences to help customers imagi ...
- New Shoppable Video Ads Expand Local Retailer Buying Options
Digital News Daily, Karlene Lukovitz - Friday, August 18, 2023
Through a new integration of Dotter ecommerce tech, VDX.tv is offering shoppab ...
- tvScientific Bows Cost-Per-Outcome CTV Ad Buying
Digital News Daily, Karlene Lukovitz - Friday, August 18, 2023
Payment/costs are based on achievement of predetermined outcomes such as sales, ROA ...
- Marketing Partners Weigh In On This Year's Upfronts
Advanced TV Insider, Karlene Lukovitz - Friday, May 5, 2023
Thoughts on what needs and variables will dominate 2023's negotiations, from ad-te ...
- Cadent Adds Google Cloud-Powered Advanced TV Clean Room
Digital News Daily, Karlene Lukovitz - Wednesday, February 15, 2023
Google Cloud is the first partner to join Cadent's clean room integrati ...
- CTV Advertising Can Reach 94% Of US Households
Research Intelligencer, Robert Williams - Wednesday, September 28, 2022
Open programmatic ad spending on connected television this year has risen 3 ...
- Teads Platform Adds CTV
Digital News Daily, Karlene Lukovitz - Thursday, September 22, 2022
Users of the multichannel programmatic advertising platform can now buy access ...
- FreeWheel Names First Chief Strategy Officer
Digital News Daily, Karlene Lukovitz - Wednesday, September 7, 2022
Soo Jin Oh will focus on developing strategic plans and enhancing operatio ...
- Make An Impact: Cloudastructure's CRO Takes It To The Next Level
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 24, 2022
"I would tell young women to go for what you want, wh ...
- FreeWheel Expands YouTube, YouTube TV Ad-Serving Options
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The features are designed to simplify customer workflows between the two differe ...
- Samsung Ads Bow Cross-Platform Media Solution
Digital News Daily, Karlene Lukovitz - Tuesday, April 26, 2022
The solution allows advertisers to bring their own media for streaming invento ...
- FreeWheel Adds Self Service For Unified CTV, Linear Political Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, March 29, 2022
Political advertisers can build custom audience segments and activate CTV campaigns wi ...
- Mediaocean Unveils Creative Tool Capable Of Personalizing Ads Across Social Publishers
Publishers Daily, Joe Mandese - Tuesday, February 8, 2022
The solution integrates Flashtalking's creative automation with 4C's centralized social media manageme ...
- Innovid Expands IAS Integration To Include CTV Measurement
Digital News Daily, Karlene Lukovitz - Thursday, September 9, 2021
The solution offers advertising clients access to reporting based on IAS metri ...
- DoubleVerify Bows Publisher Inventory Compatibility Score
Digital News Daily, Karlene Lukovitz - Friday, August 20, 2021
Tool lets publishers assess how advertisers view the appropriateness of their invent ...
- Xandr Launches Audience-Based Linear TV Selling Platform, Monetize TV
Digital News Daily, Karlene Lukovitz - Wednesday, August 4, 2021
The self-serve platform allows buyers to execute audience-based, cross-seller buys in data-driv ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point Media
Digital News Daily, Karlene Lukovitz - Tuesday, July 20, 2021
The deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- Cisco Exec Breaks The Glass Ceiling: Standing Out in a Predominantly Male Industry
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, July 13, 2021
Cisco's Diane Sidden talks overcoming gender bias, standing out, and her fir ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television Inventory
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
Viamedia ad-tech division QTT says it can now expand digital-first advertisers' acce ...
- Tegna Taps TVSquared For Cross-Channel Attribution
Digital News Daily, Karlene Lukovitz - Thursday, June 10, 2021
TVSquared will provide attribution for Tegna's 64 stations in 51 markets, a ...
- Tremor International Taps Emily Barfuss As CMO
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
Barfuss will oversee development of a global marketing strategy for the compan ...
- Extreme Reach Gains Scale With Adstream Acquisition
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
The combined company will have greater scale to help marketers manage creati ...
- Integral Ad Science Acquires Amino Payments
Digital News Daily, Karlene Lukovitz - Thursday, January 14, 2021
Digital ad verification company IAS had already partnered with Amino on Tot ...