Tag results for "ad:tech"
- Integral Ad Science Acquires Amino PaymentsDigital ad verification company IAS had already partnered with Amino on Tot ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud StandardThe new standard addresses ad-sharing scenarios in which multiple entities own ...
- FreeWheel Strata Platform Adds FastPay Media-Payments SystemFastPay lets media buyers automate and directly transfer funds to their med ...
- Discovery, Magnite Extend Relationship To Streaming In Overseas MarketsDiscovery, which has been working with the Magnite sell-side advertising platform ...
- Discovery Buys Ad-Tech Startup In Lead-Up To 2021 Streamer LaunchAdSparx gives Discovery the video platform engineering capabilities for delivering personalized a ...
- New WarnerMedia CTO To Assume Oversight Of HBO Max, Xandr Tech TeamsNew WarnerMedia CEO Jason Kilar has brought in Richard Tom, who serv ...
- Xandr Donates $200K, Delivers PSAs, To Help Coronavirus FightThe advanced advertising unit is also donating additional funds to nonprofits ...
- Marfeel Boosts Mobile Ad ROI With AdDealer TechThe tech works through a specially designed algorithm that translates a page ...
- Marketers Are Going To Be OK With Google's Killing The Cookie (For Good)Are you ready for a Google-centric advertising world? ...
- Cadent Buys ID Provider 4Info To Expand Advanced TV CapabilitiesAdding 4Info's ability to match multiple TV devices to individual households ...
- New Consent Guidelines From IAB Europe, But Will The ICO Be Happy?"Campaign" is reporting on the newly launched second version of IAB Europe ...
- Freestar, NOM, Other Ad-Tech Companies Top Inc. 5000Publisher- and advertiser-side ad-tech startups showing explosive growth, reports "Inc." ...
- Digital Remedy Names David Zapletal To C-Suite TitleZapletal, a company board member, hopes to help clients navigate the wor ...
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TVThe company claims that TotalTV can "reach de-duplicated strategic audiences among mo ...
- Why In-Housing Programmatic Isn't All-Or-Nothing ChoiceHere are the top reasons why organizations are considering alternative approaches: ...
- New Mexico AG Sues Google, Twitter, Other Companies Over Children's Privacy"Google knows that Tiny Lab's apps track children unlawfully," the New Mexi ...
- Ads.txt Is Only The First Step In Combating Ad FraudAdland needs to know that ads.txt is more of a welcome sta ...
- Spotify Taps Agency Veteran To Lead Its Expanding Verticals TeamSpotify has expanded its Verticals practice (part of its Global Agency a ...
- Is Blockchain Up To Speed For Ad Tech?Digital advertising is clearly under fire. From consumer-privacy concerns to lingering brand-safe ...
- Pandora Restructures: Refocuses On Ad Tech, Audience DevelopmentPandora, the publicly traded music streaming service that helped define the medi ...
- GDPR Could Slow Down Ad-Tech By Two Years, Exec SaysThe General Data Protection Regulation could slow down data targeting development ...
- Mar Tech Firm 4C Insights Completes Data Integration Deal With InscapeVizio's Inscape has access to some 7.7 million TV sets and device ...
- Solving Digital Era Problems With Industrial Economy ToolsFake news is a complex issue that may exceed government's capacity an ...
- Facial Reactions Can Identify Which Ads Provide Sales Uplifts Facial reactions can reveal which adverts will deliver a sales lift wi ...
- Display Ad Sales Techniques Don't Transfer To VideoIn fact, they're quite different animals, as display sales executives learn wh ...
- Tremor Reports Earnings And Also, Bill Day ResignsBill Day, who's led Tremor Videos from early days to IPO a ...
- Predictive Tools Main Tech For U.S. MarketersA November study by Marketo found that predictive tools were the ma ...
- Tech Giant Take On Trump Immigration PolicyTop tech giants are reportedly gathering on Tuesday to discuss filing ...
- London-Based Anti-Fraud Outfit Shuts DownTelemetry, an ad-tech outfit that specialized in detecting fraudulent traffic and w ...
- Four Tech Advances That Will Help Email Marketing In 2017What marketers may not know is that almost all major providers ...
