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Facial Reactions Can Identify Which Ads Provide Sales Uplifts

  • Campaign, Wednesday, March 22, 2017 6:24 AM

Facial reactions can reveal which adverts will deliver a sales lift with 75% accuracy, a major study by Mars has found -- offering hope that pre-testing can lead to the creation of more effective campaigns. The research, carried out with "emotional intelligence" software company Realeyes, involved 149 ads across 35 brands, with 22,334 people in six countries.


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