Tag results for "ad:tech"
- Automation And Segmentation Go Hand In HandWhen an email specifically speaks to a customer's preferences, that customer ...
- Programmatic Will Grow Fastest Of All Channels And Dominate Display Next YearProgrammatic advertising will grow 31% next year -- faster than any oth ...
- Which Vendors Are Worth Considering Alongside MailChimpIf you are having trouble creating successful email marketing campaigns, you m ...
- AdBlock Plus On Why It Is The Saviour Of AdvertisingWhen AdBlock Plus, the world's largest ad-blocking app, announced in September th ...
- Three Ditches Ad Blocking Because 'It Pissed Google Off'Three is moving away from ad blocking after it "pissed Google of ...
- For 20th Anniversary, ad:tech Announces New Board of Directors; Can They Save the Event?If you've been to ad:tech any time in the past couple ...
- 50:50 Viewability -- Could Innovation Be Playing A Major Role, As Well As Fraud?The latest figures put UK viewability at just 49% (including fraud), whi ...
- Marketers Are Struggling To Keep Up With The Pace Of Digital TransformationOver half (55%) of the 450 UK marketers surveyed for an Ado ...
- It's A Snap: 'Girl On The Train' Is 'Unlocked'Universal Pictures is supporting the thriller "The Girl On The Train" wi ...
- Entering The Era Of Ad Tech 2.0The foundations of the ad-tech landscape quickly shift as supporting technologies ma ...
- Ad Blocking Is A Racket -- And Google Has Been Fuelling The Fire There's no getting away it -- ad blocking is a racket, whi ...
- Ad, Marketing, Sales Lead IPO, M&A Activity In First Half Of 2016In the first half of 2016 there were 30 venture capital-backed advertisin ...
- Problems To Look Out For, And Fix, With Email AutomationMarketing automation has emerged as a supposed panacea, yet despite years ...
- Personalisation, Subject-Line Predictors Got A Very Quiet Thumbs Up At Dmexco It's the channel that often gets overlooked amidst the hype on ...
- Programmatic Spend Up, Trust DownDespite the ongoing increase in media spend invested using ad tech, t ...
- Teads Acquires Brainient, With Eye On Mobile Teads the ad tech company, has acquired UK rival Brainient for ...
- Rubicon Project Announces Guaranteed Private MarketplacesRubicon Project has used its UK Automation Summit to announce the laun ...
- Can Brandtech Save Adtech?Adtech is IBM in 1984. Brandtech is Apple. The good news ...
- ironSource Acquires Video Ad Company SteamRailApp discovery platform ironSource announced the acquisition of video ad tech compa ...
- One-To-One Programmatic Technology To Revolutionise Email As It Did DisplayEvery day, our email inboxes are flooded with hundreds of new emai ...
- Unruly To The Rescue Of The Vertically ChallengedUnruly ad tech research shows strong and growing distaste for horizontal vid ...
- More High Level Departures At Rubicon Project In EuropeRubicon Project has confirmed with The Drum that its European head Oliv ...
- MRC Accredits Canoe's 'Served Impression' Counts, Validates VOD Ad CurrencyCanoe, the cable TV industry's ad tech developer, has gotten an importa ...
- Marketing Technology Industry Sees Growing Consolidation Contrary to popular opinion, based on Q1 2016 research from Luma Partner ...
- Ad Blockers Prevent Sites From Working Properly, Study FindsAd blockers don't just block ads on the Internet -- they actual ...
- Yieldbot Names GroupM's Chris Copeland As PresidentAd-tech firm Yieldbot named Chris Copeland to the post of president. Copela ...
- MediaMath Creates A New StructureMediaMath is restructuring internally and replacing its single product architecture with ...
- Tech, Media M&A Fizzles In Q1 2016A number of huge deals fueled the massive growth that the technolog ...
- Marketing Tech Deal-Making Grows, Ad Holding Companies ActiveMarketing, media and technology acquisitions and investment deals remained about the sa ...
- Blocking The Blockers -- Europe Turns The Screws On Digital ShopliftersBanning the blockers is the only way to defeat digital freeloaders, ...
