Tag results for "ad:tech"
- The Media Business Is Mad BusinessIs becoming a publisher and platform -- a "platisher" -- the answ ...
- Mobile Programmatic And The Problem With Information AsymmetryBut as mobile programmatic's trajectory steepens, a certain cautiousness has started ...
- Publishers And Ad Blockers Need To Talk About CompensationAd Blocking needs to be tackled by a dialogue with consumers ...
- AdBlock Plus Hints At New Model To Reward 'Content That Users Like'In a move that could assuage some of the vitriol in t ...
- RBS CMO Warns Of Marketers Chasing Every Latest Trend And ToolRBS CMO David Wheldon has cautioned marketers against jumping on every n ...
- Post Office CMO Says More Creativity Will Help Battle Against Ad BlockersPost Office CMO Pete Markey has told the ISBA conference that whi ...
- Would Ad Tech Be Better Without The Vendors?Marketers are often seen as not "getting" the latest tech. Perhaps so ...
- Verify The Responsible -- Ban The BlockersAd Block Plus reveals that a 30% cut will get you i ...
- Programmatic Email Tools Put Individual Targeting In The Hands Of The Many, Not The Few The latest automation technology is powerful and priced for companies of a ...
- Three To Block Mobile AdvertisingThree has struck a deal with ad blocking company Shine Technologies wi ...
- Networks Could End Era Of Mobile Display Spray And Pray Mobile ad blocking could soon be offered by the UK's largest netwo ...
- Facebook Atlas Group Head Says Ad Blocking Down To Poor ExperiencesAd blocking is set to cost advertisers $41bn in paid-for ads th ...
- Time To Block The Blockers -- What Have You Got To Lose?Wired is taking a bold stance -- and it's time for quali ...
- Visible Measures Makes A Bold Ad GuaranteeVisible Measures' new ScrollView solution guarantees viewability -- of the entire ...
- Could 'Insourcing' Bridge The Ad Tech Gulf Between Brands And Agencies?Marketing automation is prompting brands to rethink how they work with agencie ...
- Ad Blocking Nearly As Prevalent On Mobile As DesktopAd blocking became almost as popular on mobile devices as on deskto ...
- Sky Invests In Programmatic Ad Tech Vendor, DataXuSky has invested $10 million (GBP7.0 million) in DataXu, a Boston-based softwa ...
- The Road To Going Public In 2016At AdExchanger's Industry Preview on Thursday, panelists discussed what the ad te ...
- FTC To Ad Tech Industry: More Transparency, User Control Over Data NecessaryThe Federal Trade Commission was clear about its position on ad te ...
- How Do Service-Side Execs Cultivate Trust?With a lack of clarity around how dollars are spent, how ...
- EU Data Regulations Tough On Social NetsThe General Data Protection Regulations -- the European Union's recently passed regulati ...
- Snapchat Wants An Ad Tech Firm, Report SaysSnapchat has been in contact with multiple ad tech startups over the pa ...
- Apple Strikes Off In-App Ad Blocker (Again)Been Choice, an ad blocker whose fortunes have reflected the attitude ...
- Adblockalypse Now - Why A New Consensus Is A Must For 2016This year has to be the one where consumers switch off ...
- Lots Of Things Also DiDN'T Happen IN 201513 big media guesses for 2015 that didn't quite come off. Lik ...
- Digital Media's Language Problem (Or, The Gap Between Brand Goals And Publisher Metrics)As cross-device usage increases, the Internet of Things accelerates and traditional med ...
- Publicis Groupe Orchestrating New Paris Tech ConferenceThe event, Viva Technology Startup Connect Paris 2016, is designed to "solidi ...
- Innovid Raises Another $27.5M In Funding RoundThe new round combines equity funding with $12.5 million in debt from Silic ...
- Partnership Brings More Accurate Targeting To Mobile Video Exchange Ad tech platform AerServ announced a partnership this week with real-time marketi ...
- Time For A Shakeout In Ad Tech?Probably because there are just too many of them, some ad te ...
