Tag results for "ad:tech"
- Harvey Nichols Names Top Festive Ad By Facial Expression Tracker CompanyThe battle of the Christmas ads is as fierce as ever, a ...
- Keep It Real -- Science's Lesson For Campaign SuccessThe latest analysis of this year's Christmas ads offers simple advice. Ma ...
- 86% Of UK Media Agencies Incorporate Ad TechSome interesting bits from the UK: Rebecca Muir, ExchangeWire, head of resear ...
- Patent Applied For Ad Device That Spots De-Bugging RequestsThe application, published on Patents Encyclopedia.com states that four Bay Area invento ...
- Yahoo Confirms Anti Ad-Blocking TrialYahoo has confirmed that it is experimenting with anti-ad blocking software ...
- Digital Outdoor Trading Gets AutomatedOut-of-home advertising has seen huge growth in 2015, prompting a rise ...
- Could A Responsible Publisher Kitemark Counter Ad Blocking?Publishers have brought some ad blocking on themselves, so why not all ...
- Ad Fraud Best Practice Guidelines Published The UK body responsible for outlining online trading standards has published ...
- City AM Becomes First UK News Site To Block Ad Blockers"City AM" believes its decision to ban ad blockers is just t ...
- Blocking The Blockers -- No More Mr Nice GuyCity AM has got it right. You can't reason with ad blocker ...
- AdTheorent Brings Cross-Channel Attribution, Targeting To AutomotiveAd tech company AdTheorent announced today that it will incorporate data fr ...
- Major Brands Scaling Up Creative ProgrammaticUnilever, Nestle, GlaxoSmithKline (GSK) and TUI are looking to scale their programmat ...
- Digital Display Must Wake Up -- Consumers Just Aren't That Into YouWe all fast forward through tv shows and navigate away from t ...
- Low Viewability's True Casualty Is Not Budget, But Halving Reach And AwarenessThe main casualty of ad viewability rates barely exceeding one in t ...
- Ad Blocking Will Lead To Native And Search SurgeAd avoidance is on the rise, prompting major changes in how bran ...
- Managing Campaigns With Less PainThat's the promise of a new campaign management platform from Chris Gomersall ...
- At Publishers' Confab, Viewability and Ad Blockers Are Front And CenterBoth of those hot-button items came up early and often during t ...
- Apple Deals Publishers A Blow With In-App Ad BlockerPublishers and advertisers' struggles with ad blockers have been dealt a significa ...
- Trinity Mirror Considering Blocking The Ad BlockersBritain's biggest regional and local newspaper group, Trinity Mirror, is exploring ...
- Blocking The Blockers - Are Publishers Preparing To Call Time On Digital Shoplifters?It looks like we may be on the verge of a maj ...
- Sharethrough And AppNexus Sign Native RTB DealSharethrough, the native supply side platform, and AppNexus, the world's leading independe ...
- Ad Block Plus Plans An Independent Review PanelAdblock Plus plans to allow an independent review board to determine wheth ...
- Brands Drawn To Creative ProgrammaticBelieve it or not, one hundred variations of the same ad a ...
- ISBA Director Believes Programmatic Not Being Embraced For Advertisers' BenefitWhen I have examined some of the pushback I've had about ...
- EBay's Programmatic Chief Says Ad Blocking Is Inevitable, Time To Get More RelevantResearch by GlobalWebIndex shows that people using ad blockers are likely ...
- Ad Industry vs. Ad Blockers Is A WarBen Barokas, the founder and chief executive of Sourcepoint and a form ...
- 'War,' Then Peace - Time To Shut Out Ad-Blocking Digital Shoplifters Even the executive behind the best-selling iOS 9 ad blocker realises ...
- Ad Blockers Race Up App Charts As iOS 9 Is LaunchedLess than a day after the launch of iOS 9, Apple's late ...
- IOS 9 Signals Mobile Display Is A Dead Man Walking -- Long Live Native And SocialAd-blocking apps are topping the paid app download charts signalling doom f ...
- Trick People Into Watching Ads: Fewer, Better, RelevantI saw a bunch of commercials all in a row last Tuesda ...
