- Innovid Raises Another $27.5M In Funding Round
Around the Net in Video, P.J. Bednarski - Thursday, December 24, 2015
The new round combines equity funding with $12.5 million in debt from Silic ...
- Partnership Brings More Accurate Targeting To Mobile Video Exchange
Mobile Marketing Daily, Ben Frederick - Friday, December 18, 2015
Ad tech platform AerServ announced a partnership this week with real-time marketi ...
- Time For A Shakeout In Ad Tech?
Around the Net in Video, P.J. Bednarski - Friday, December 18, 2015
Probably because there are just too many of them, some ad te ...
- Harvey Nichols Names Top Festive Ad By Facial Expression Tracker Company
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
The battle of the Christmas ads is as fierce as ever, a ...
- Keep It Real -- Science's Lesson For Campaign Success
London Blog, Sean Hargrave - Tuesday, December 15, 2015
The latest analysis of this year's Christmas ads offers simple advice. Ma ...
- 86% Of UK Media Agencies Incorporate Ad Tech
Around the Net in Real-Time, Tobi Elkin - Friday, November 27, 2015
Some interesting bits from the UK: Rebecca Muir, ExchangeWire, head of resear ...
- Patent Applied For Ad Device That Spots De-Bugging Requests
Around the Net in Video, P.J. Bednarski - Friday, November 27, 2015
The application, published on Patents Encyclopedia.com states that four Bay Area invento ...
- Yahoo Confirms Anti Ad-Blocking Trial
Around the Net In MAD London, Sean Hargrave - Monday, November 23, 2015
Yahoo has confirmed that it is experimenting with anti-ad blocking software ...
- Digital Outdoor Trading Gets Automated
Around the Net In MAD London, Sean Hargrave - Monday, November 16, 2015
Out-of-home advertising has seen huge growth in 2015, prompting a rise ...
- Could A Responsible Publisher Kitemark Counter Ad Blocking?
London Blog, Sean Hargrave - Friday, November 13, 2015
Publishers have brought some ad blocking on themselves, so why not all ...
- Ad Fraud Best Practice Guidelines Published
Around the Net In MAD London, Sean Hargrave - Friday, October 23, 2015
The UK body responsible for outlining online trading standards has published ...
- City AM Becomes First UK News Site To Block Ad Blockers
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
"City AM" believes its decision to ban ad blockers is just t ...
- Blocking The Blockers -- No More Mr Nice Guy
London Blog, Sean Hargrave - Wednesday, October 21, 2015
City AM has got it right. You can't reason with ad blocker ...
- AdTheorent Brings Cross-Channel Attribution, Targeting To Automotive
Mobile Marketing Daily, Ben Frederick - Tuesday, October 20, 2015
Ad tech company AdTheorent announced today that it will incorporate data fr ...
- Major Brands Scaling Up Creative Programmatic
Around the Net In MAD London, Sean Hargrave - Friday, October 16, 2015
Unilever, Nestle, GlaxoSmithKline (GSK) and TUI are looking to scale their programmat ...
- Digital Display Must Wake Up -- Consumers Just Aren't That Into You
London Blog, Sean Hargrave - Friday, October 16, 2015
We all fast forward through tv shows and navigate away from t ...
- Low Viewability's True Casualty Is Not Budget, But Halving Reach And Awareness
London Blog, Sean Hargrave - Thursday, October 15, 2015
The main casualty of ad viewability rates barely exceeding one in t ...
- Ad Blocking Will Lead To Native And Search Surge
Around the Net In MAD London, Sean Hargrave - Wednesday, October 14, 2015
Ad avoidance is on the rise, prompting major changes in how bran ...
- Managing Campaigns With Less Pain
MAD, Larissa Faw - Tuesday, October 13, 2015
That's the promise of a new campaign management platform from Chris Gomersall ...
- At Publishers' Confab, Viewability and Ad Blockers Are Front And Center
VidBlog, P.J. Bednarski - Monday, October 12, 2015
Both of those hot-button items came up early and often during t ...
- Apple Deals Publishers A Blow With In-App Ad Blocker
Around the Net In MAD London, Sean Hargrave - Wednesday, October 7, 2015
Publishers and advertisers' struggles with ad blockers have been dealt a significa ...
- Trinity Mirror Considering Blocking The Ad Blockers
Around the Net In MAD London, Sean Hargrave - Tuesday, October 6, 2015
Britain's biggest regional and local newspaper group, Trinity Mirror, is exploring ...
- Blocking The Blockers - Are Publishers Preparing To Call Time On Digital Shoplifters?
London Blog, Sean Hargrave - Tuesday, October 6, 2015
It looks like we may be on the verge of a maj ...
- Sharethrough And AppNexus Sign Native RTB Deal
Around the Net in Real-Time, Sean Hargrave - Friday, October 2, 2015
Sharethrough, the native supply side platform, and AppNexus, the world's leading independe ...
- Ad Block Plus Plans An Independent Review Panel
Around the Net in Video, P.J. Bednarski - Thursday, October 1, 2015
Adblock Plus plans to allow an independent review board to determine wheth ...
- Brands Drawn To Creative Programmatic
Around the Net in Real-Time, Sean Hargrave - Wednesday, September 30, 2015
Believe it or not, one hundred variations of the same ad a ...
- ISBA Director Believes Programmatic Not Being Embraced For Advertisers' Benefit
Around the Net in Real-Time, Sean Hargrave - Tuesday, September 29, 2015
When I have examined some of the pushback I've had about ...
- EBay's Programmatic Chief Says Ad Blocking Is Inevitable, Time To Get More Relevant
Around the Net in Real-Time, Sean Hargrave - Monday, September 28, 2015
Research by GlobalWebIndex shows that people using ad blockers are likely ...
- Ad Industry vs. Ad Blockers Is A War
Around the Net In MAD London, Sean Hargrave - Monday, September 21, 2015
Ben Barokas, the founder and chief executive of Sourcepoint and a form ...
- 'War,' Then Peace - Time To Shut Out Ad-Blocking Digital Shoplifters
London Blog, Sean Hargrave - Monday, September 21, 2015
Even the executive behind the best-selling iOS 9 ad blocker realises ...