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Harvey Nichols Names Top Festive Ad By Facial Expression Tracker Company

  • Campaign, Tuesday, December 15, 2015 6:26 AM
The battle of the Christmas ads is as fierce as ever, and now Harvey Nichols's "avoid gift face" has been named the most engaging ad this festive season, while last year's winner John Lewis only reached number seven. The ad came out on top of a study by Realeyes, which tracked facial expressions to measure how people felt when they were watching different ads. Almost 1,500 people took part in the study, watching 30 different Christmas ads.

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