- InComm And Mastercard Team Up To Offer Digital Gift Cards
Email Marketing Daily, Ray Schultz - Thursday, November 19, 2020
Gift-givers can use mobile wallets to pay for the cards, while recipien ...
- Pinterest Takes It Home For The Holidays
Inside Performance, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends a ...
- NBCUniversal Grows Retail-Shopping Platforms For Holiday Season
Television News Daily, Wayne Friedman - Monday, November 9, 2020
One Platform Commerce, NBCU's just-announced controlling unit for its Shoppable TV, NBCUnivers ...
- Rakuten Rewards Reports Average Order Value Rose To $114 On Amazon Prime Day
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 29, 2020
Merchants working with Rakuten experienced a 43% traffic increase on average a ...
- Millennial Scrooges: They're Planning To Buy Gifts For Themselves
Email Insider, Ray Schultz - Friday, September 25, 2020
Still, many younger people plan to focus on the meaning of t ...
- Performance Marketing Gets A Lift As Advertisers Look For Guarantees
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Publishers are seeking alternate revenue sources to counter losses in advertising. Da ...
- Happy Mother's Day Data -- What's Different This Year?
Inside Performance, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of tot ...
- Gift-Giving Skyrockets, As Time To Purchase Shortens
Inside Performance, Laurie Sullivan - Wednesday, April 15, 2020
The time from first website visits to purchases fell from 37 hou ...
- Raise Boosts Results With Personalization Effort
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
Mobile payments firm Raise will work with Sailthru to personalize mobile, websi ...
- Valentine's Gifts Or Gifs -- More Women Than Men Give
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 14, 2020
Women seem to be more giving on Valentine's Day and the sear ...
- John Lewis Crowned Best Christmas Ad By 'The Drum'
Around the Net In MAD London, Sean Hargrave - Monday, December 9, 2019
"The Drum" has been taking a look at the Christmas ads f ...
- Just In Time For Christmas: Celebrities Acting Like Real People
TVBlog, Adam Buckman - Monday, December 9, 2019
In a three-night stunt, Ellen DeGeneres and other celebrities intend to surpri ...
- Study Finds Cash, Not 'Experiences,' Most Desired Holiday Gift -- Especially Among Gen Zers
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
A study using innovative "chat-based" research methodology finds that nearly three ...
- Is John Lewis Losing Its Christmas Magic?
London Blog, Sean Hargrave - Tuesday, November 19, 2019
Its last three Christmas campaigns have been its least emotionally engaging, resear ...
- Very Campaign Is More Engaging Than John Lewis
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has be ...
- Bumper Christmas Will See Ad Spend Rise 4.7%
Around the Net In MAD London, Sean Hargrave - Monday, November 4, 2019
Mediatel is reporting that AA/Warc figures suggest it will be a bump ...
- Emotion Is Key To Winning Christmas, Not Elton John
London Blog, Sean Hargrave - Friday, November 1, 2019
The stats show that emotional engagement is the key to a t ...
- Consumers' Holiday Focus Shifts To Experience, Entertaining
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2019
Deloitte reports consumers expect to spend $1,496 per household this year, wi ...
- Holiday Report Forecasts 5% Boost In Gift Spending, Optimism On The Economy
Research Intelligencer, Joe Mandese - Monday, September 23, 2019
Americans plan to spend $862 on gifts for others this holiday seaso ...
- Marketers Stuck On Mother's Day Traditions As Consumers Search For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
Reports suggest consumers are looking to create the ultimate experience for Mother ...
- Google Disables iPhone Version Of Data-Collecting App
Digital News Daily, Wendy Davis - Wednesday, January 30, 2019
Confronted with an apparent violation of Apple policies, Google said Wednesday ...
- Was A Product Focus The Right Strategy This Christmas?
Around the Net In MAD London, Sean Hargrave - Monday, January 14, 2019
"Marketing Week" is discussing whether advertisers got Christmas wrong last month. T ...
- H&M Adds Google Assistant Voice Payments
AI & IoT Daily, Chuck Martin - Monday, December 24, 2018
The H&M Home Gift Guide is available on Google Home smart speake ...
- John Lewis Pushes Products In New Spots
Around the Net In MAD London, Sean Hargrave - Monday, December 3, 2018
John Lewis & Partners is supplementing its big storytelling Christmas ad featuri ...
- Ever Re-Gifted A Company Holiday Gift? You're Not Alone
Mediapsssst, Richard Whitman - Monday, December 3, 2018
A recent survey found that 40% of employees have re-gifted or ev ...
- 'Digital Trends' Partners With HouseSpecial For 'Tiniest' Holiday Gift Guide
Publishers Daily, Melynda Fuller - Friday, November 30, 2018
The guide features stories told in handmade miniature detail, embedded with gi ...
- Black Friday Spending Up, But Still Did Not Meet Expectations
Around the Net In MAD London, Sean Hargrave - Thursday, November 29, 2018
IMRG figures show Black Friday spending online was up around 7% ...
- Holiday Email Gift Card Scheme Threatens Companies: Barracuda
Email Marketing Daily, Ray Schultz - Thursday, November 29, 2018
Attackers impersonate CEOs and use other tricks to get information from unsuspecti ...
- Storytelling Makes Sir Elton And 'Rang-Tan' Christmas Winners
London Blog, Sean Hargrave - Tuesday, November 20, 2018
Slick, festive stories, and a tour to sell out mean that S ...
- John Lewis Elton John Ad Pre-Launched By Staff Sharing On Social
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
The John Lewis ad has landed -- and "Marketing Week" reveals th ...