- Google Makes Gifting A Game Show, Teaches Users To Talk Gemini
MediaDailyNews, Laurie Sullivan - Tuesday, November 26, 2024
Google launched a series of ad campaigns this week. One showcases Goog ...
- Survey Reveals TikTok's Influence Over Holiday Shopping Habits
MediaDailyNews, Colin Kirkland - Friday, November 22, 2024
A new survey by marketing agency MGH showcases TikTok's influence over user ...
- You've Got A Gift: New B2B Gifting Service Requires Only An Email Address
Email Insider, Ray Schultz - Monday, November 11, 2024
The new program for B2B corporate gifting eliminates the need for ...
- Snapchat Expands Paid Subscription Gift Cards To Target, Walmart
MediaDailyNews, Colin Kirkland - Monday, November 4, 2024
Snapchat is looking to further boost its premium in-app subscription service, Snapcha ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- Amazon Dethrones Google As Top Destination For Holiday Inspiration
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2024
Forget chatbots when it comes to researching and buying holiday gifts. Da ...
- Sailing Across Holiday Shopping Channels
Performance Marketing Insider, Laurie Sullivan - Monday, October 7, 2024
Holiday shopping is projected to rise 7%, although 57% of respondents ...
- Hot Holidays: Consumers Are Shopping Early And Plan To Spend More
Email Insider, Ray Schultz - Tuesday, July 30, 2024
High prices may be driving consumers to purchase gift cards, Finserv repor ...
- Hitting The Gift Mark: A Way To Measure B2B Campaigns
Email Insider, Ray Schultz - Monday, May 20, 2024
Tracking and reporting features are added to the Giftsenda platform. ...
- Mother's Day: Data Shows Ads Have An Impact On Consumer Purchases
Performance Marketing Insider, Laurie Sullivan - Friday, April 26, 2024
Advertising influences Mother's Day gift purchases. In a recent study, 44% ...
- AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 13, 2024
One Super Bowl ad used AI to poke fun of the conce ...
- Ecommerce Numbers Rise - Thank Marketplaces
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 12, 2023
One in five shoppers say they are buying gifts from smaller business ...
- Google AI Delivers What's On Your Mind
Performance Marketing Insider, Laurie Sullivan - Thursday, November 16, 2023
The technology generates shoppable products by describing an image, with a sear ...
- Instagram To Expand 'Gifts' Feature To Reels Creators In 33 More Countries
MediaDailyNews, Colin Kirkland - Monday, September 18, 2023
Instagram will roll out expanded access to its "Gifts" feature to creato ...
- AI To Become 2023 Holiday Shopping Guide
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 30, 2023
How will AI influence what and when consumers buy? Aki Technologies, t ...
- Buried Gold: Yahoo Mail Uses AI To Help Shoppers Find Savings In Their Inbox
Email Insider, Ray Schultz - Monday, August 28, 2023
Long-forgotten discounts, gift cards and store credits can be pulled up a ...
- Holiday Shoppers Are Budgeting $500 For Gifts, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 24, 2023
Those who are receiving gifts want cash or gift cards, Aki Technologi ...
- Most Consumers Will Buy Holiday Gift Cards This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2023
Almost half of recipients would expect a value of $25, Fiserv repo ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- New Edible CMO Shifts To Brand Storytelling
D2C Insider, Sarah Mahoney - Monday, June 12, 2023
The fruit-gifting brand has high awareness but falling sales. Kevin Keith, i ...
- Reddit To Launch Karma Kash, Reduce Marketing Swag By Half
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 5, 2023
Reddit's initiative to help minimize the impact of marketing giveaways and promotion ...
- Consumers Holding Gift Cards Worth Billions Of Dollars
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, February 26, 2023
Consumers are holding onto gift cards worth billions of dollars. "Almost two-thir ...
- Perks, Please: Brands That Fulfill Giveaways In Real-Time Do Better, Study Claims
Email Insider, Ray Schultz - Thursday, February 16, 2023
Positive sentiment rises when prizes and gifts are delivered quickly -- showi ...
- Consumers Are Anxious This Holiday Season, And Are Spending Less, Study Finds
Email Marketing Daily, Ray Schultz - Monday, December 19, 2022
Many consumers will be working or at least checking work emails, Afl ...
- Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach
Email Marketing Daily, Ray Schultz - Tuesday, December 6, 2022
Most consumers believe the U.S. is headed for a recession, Jungle Sco ...
- Moody Cyber Monday: Sales Were Higher YoY, But Not For All Categories
Email Insider, Ray Schultz - Thursday, December 1, 2022
Footwear saw a 5% decline in average order value on Cyber Mond ...
- Instacart Promotions In Ad Manager Expand Campaign Options For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 30, 2022
About 5,500 brands now have access to Coupons, and Stock Up &am ...
- Inflation-Related Articles Take Backseat To Gift Giving, Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 25, 2022
Taboola is tracking Black Friday search data through its ecommerce network, whi ...
- Many Happy Returns - Or Not, Per PayPal Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 22, 2022
Nearly one in four consumers have returned a greater percentage of the ...
- Gift Cards Are Less Popular This Holiday Season, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, November 17, 2022
Most holiday shoppers are going for physical objects such as clothing a ...