• by Ray Schultz , Columnist, November 11, 2024

B2B brands can improve their corporate gifting with a new service from Gipht, the company says. 

All they have to do is enter the recipient’s email address or phone number. No physical address is required.

The giver can select a gift from hundreds of options, and enter the required information. The recipient will receive a personalized message and can input their delivery address, adding a layer of response. 

Businesses using HubSpot can upload hundreds of emails for instant campaigns, Gipht says. 

“Too often the gifting experience is soured by impersonal and costly solutions that make sending gifts a hassle and receiving gifts lackluster,” says Jean Ginzburg, CEO of Gipht. “That’s why we created Gipht, to give businesses an affordable and convenient gifting solution that puts the joy back into gifting,” 

Gipht is used by brands such as Capital One, Google, Nationwide Insurance, Oracle, and Salesforce.

One of the things that separates it is the fact that it does not require an expensive, long-term subscription -- the kind that can cost six figures. 

“Gipht has partnered with more than 100 local merchants to enable senders to send gift boxes and artisanal gifts, cookies and candy, coffee and tea, and so much more,” Ginzburg says. 

These gifts can be sent quickly to clients, customers, employees and partner, Gipht says.