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Ad Blocking Will Lead To Native And Search Surge

  • The Drum, Wednesday, October 14, 2015 6:49 AM

Ad avoidance is on the rise, prompting major changes in how brands should engage with mobile audiences in particular, with speakers at yesterday's Ad:Tech London conference claiming advertisers will have to increase investment in native formats, as well as address their search strategies as a result. Apple recently issued its iOS9 update with ad blocking software integrated into it, and has led to an upsurge in ad blocking although media-buyers are not necessarily frightened by the trend. 

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