- 'War,' Then Peace - Time To Shut Out Ad-Blocking Digital Shoplifters
London Blog, Sean Hargrave - Monday, September 21, 2015
Even the executive behind the best-selling iOS 9 ad blocker realises ...
- Ad Blockers Race Up App Charts As iOS 9 Is Launched
Around the Net In MAD London, Sean Hargrave - Friday, September 18, 2015
Less than a day after the launch of iOS 9, Apple's late ...
- IOS 9 Signals Mobile Display Is A Dead Man Walking -- Long Live Native And Social
London Blog, Sean Hargrave - Friday, September 18, 2015
Ad-blocking apps are topping the paid app download charts signalling doom f ...
- Trick People Into Watching Ads: Fewer, Better, Relevant
VidBlog, P.J. Bednarski - Thursday, September 17, 2015
I saw a bunch of commercials all in a row last Tuesda ...
- Ad Agencies Trashing Flash Easily
Around the Net in Video, P.J. Bednarski - Tuesday, September 15, 2015
The demise of the Flash ad isn’t exactly taking Madison Avenue by surpris ...
- Brands Looking To Bring Functions In-House
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Brands are planning to take more capabilities in-house, according to a surve ...
- WPP And Adobe Form Cloud Data Coalition
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
WPP has built upon its Adobe partnership to form a new agen ...
- Programmatic Platform Scoota Backed By Innocent Founders In GBP3.7m Funding Round
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
Ad technology company Scoota (formerly Rockabox) has raised £3.7m from
the founde ... - Brands And Agencies Must Be More 'Thoughtful' On Mobile Ads, Apple's Ad Block Creator Says
Around the Net In MAD London, Sean Hargrave - Friday, September 4, 2015
Brands and publishers need to "be thoughtful" with ads on the mobi ...
- Mobile Ad Blocking Will See 'Spray And Pray' Replaced By 'Engage And Empower'
London Blog, Sean Hargrave - Friday, September 4, 2015
Ad blocking is moving on from Android devices and on to i ...
- Google Switches Off Flash Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, September 2, 2015
Google's decision to switch off Flash ads in its Chrome browser appea ...
- Ad Blocking Set To Cost $41bn Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, August 11, 2015
With the use the ad-blocking software on the rise, it is s ...
- Do Huge Ad-Blocking Numbers Matter In A Mobile World?
London Blog, Sean Hargrave - Tuesday, August 11, 2015
The numbers around ad blocking are massive and scary for the industr ...
- AdBlock Plus Warns Industry To Deal With Ad Fraud Or See Blocking Spread To Mobile Devices
Around the Net In MAD London, Sean Hargrave - Monday, August 10, 2015
Marketers need to come to grips with growing mobile ad fraud ...
- Unlimited Leave And A Free Massage -- Evidence Of A Tech Crash Coming?
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Unlimited maternity and paternity leave. A $70,000 a year minimum salary. ...
- Very.co.uk Set To Launch Shoppable Instagram Ads
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Having just launched a shoppable YouTube ad, Very.co.uk plans to become o ...
- Should Brands Invest In Digital Advertising Or Digital Tech?
Around the Net In MAD London, Sean Hargrave - Wednesday, July 29, 2015
Both Starbucks and Domino's have highlighted the benefits of investing in digit ...
- Some Digital Publishers Are Wary Of Ad Tech
Around the Net in Video, P.J. Bednarski - Tuesday, July 28, 2015
But why? Some of the publishers in question say they are learni ...
- If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing Will
London Blog, Sean Hargrave - Wednesday, July 22, 2015
That's right -- the majority of display is now not viewable, leadi ...
- Cinema6/Moat Partner For A New Viewability Measure
VidBlog, P.J. Bednarski - Tuesday, July 21, 2015
Cinema6, a relatively new video content distribution ad platform, will announce wh ...
- Piriteze Targets High Pollen Areas With Sky AdSmart
Around the Net In MAD London, Sean Hargrave - Friday, July 10, 2015
Piriteze is using Sky AdSmart technology to carry out a highly target ...
- 1 In 7 Block Ads, IAB UK Study Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, July 1, 2015
Up to 15% of UK consumers are blocking online ads, according ...
- No Ads? Then No Content!
London Blog, Sean Hargrave - Wednesday, July 1, 2015
With IAB UK research showing that one in seven block ads (o ...
- Four In Ten UK Internet Users Are Blocking Ads
Around the Net In MAD London, Sean Hargrave - Monday, June 22, 2015
Four in ten (39%) of UK Internet users use ad-blocking technology ...
- With Ad-Blocking Rife, Native Can't Afford More Mistakes
London Blog, Sean Hargrave - Monday, June 22, 2015
Native is under trial as four in ten people use ad-blocking technolo ...
- If Media Costs Are Down, How Come Agency Fees Are Up?
London Blog, Sean Hargrave - Friday, June 19, 2015
Agencies claim to be more transparent than ever as they slice t ...
- AdBlock Plus Launches Company-Wide Blocking Technology
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
Adblock Plus, the supposed scourge of the online advertising industry, has announc ...
- 5 Steps Programmatic Must Take To Fully Deliver Its Promise To Brands
MAD London, Steve Filler - Thursday, June 18, 2015
Brand advertising is going through its biggest shakeup in years, thanks ...
- Havas Launches Quality Tool To Tackle Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
Havas Media Group has launched a Meta Quality Barometer to tackle ...
- IAB Takes Over Viewability Initiative Started By Ad Tech Firms
Online Video Daily, P.J. Bednarski - Monday, June 8, 2015
The Interactive Advertising Bureau today said its Tech Lab will take ov ...