Tag results for "ad:tech"
- Ad Agencies Trashing Flash Easily The demise of the Flash ad isn’t exactly taking Madison Avenue by surpris ...
- Programmatic Platform Scoota Backed By Innocent Founders In GBP3.7m Funding RoundAd technology company Scoota (formerly Rockabox) has raised £3.7m from the founde ...
- WPP And Adobe Form Cloud Data CoalitionWPP has built upon its Adobe partnership to form a new agen ...
- Brands Looking To Bring Functions In-HouseBrands are planning to take more capabilities in-house, according to a surve ...
- Brands And Agencies Must Be More 'Thoughtful' On Mobile Ads, Apple's Ad Block Creator SaysBrands and publishers need to "be thoughtful" with ads on the mobi ...
- Mobile Ad Blocking Will See 'Spray And Pray' Replaced By 'Engage And Empower'Ad blocking is moving on from Android devices and on to i ...
- Google Switches Off Flash AdsGoogle's decision to switch off Flash ads in its Chrome browser appea ...
- Ad Blocking Set To Cost $41bn Next YearWith the use the ad-blocking software on the rise, it is s ...
- Do Huge Ad-Blocking Numbers Matter In A Mobile World?The numbers around ad blocking are massive and scary for the industr ...
- AdBlock Plus Warns Industry To Deal With Ad Fraud Or See Blocking Spread To Mobile DevicesMarketers need to come to grips with growing mobile ad fraud ...
- Unlimited Leave And A Free Massage -- Evidence Of A Tech Crash Coming?Unlimited maternity and paternity leave. A $70,000 a year minimum salary. ...
- Very.co.uk Set To Launch Shoppable Instagram AdsHaving just launched a shoppable YouTube ad, Very.co.uk plans to become o ...
- Should Brands Invest In Digital Advertising Or Digital Tech?Both Starbucks and Domino's have highlighted the benefits of investing in digit ...
- Some Digital Publishers Are Wary Of Ad TechBut why? Some of the publishers in question say they are learni ...
- If 49% Viewability Doesn't Prompt Brands To Ask Media Agencies Searching Questions, Nothing WillThat's right -- the majority of display is now not viewable, leadi ...
- Cinema6/Moat Partner For A New Viewability MeasureCinema6, a relatively new video content distribution ad platform, will announce wh ...
- Piriteze Targets High Pollen Areas With Sky AdSmartPiriteze is using Sky AdSmart technology to carry out a highly target ...
- 1 In 7 Block Ads, IAB UK Study FindsUp to 15% of UK consumers are blocking online ads, according ...
- No Ads? Then No Content!With IAB UK research showing that one in seven block ads (o ...
- Four In Ten UK Internet Users Are Blocking AdsFour in ten (39%) of UK Internet users use ad-blocking technology ...
- With Ad-Blocking Rife, Native Can't Afford More MistakesNative is under trial as four in ten people use ad-blocking technolo ...
- If Media Costs Are Down, How Come Agency Fees Are Up?Agencies claim to be more transparent than ever as they slice t ...
- AdBlock Plus Launches Company-Wide Blocking TechnologyAdblock Plus, the supposed scourge of the online advertising industry, has announc ...
- 5 Steps Programmatic Must Take To Fully Deliver Its Promise To BrandsBrand advertising is going through its biggest shakeup in years, thanks ...
- Havas Launches Quality Tool To Tackle FraudHavas Media Group has launched a Meta Quality Barometer to tackle ...
- IAB Takes Over Viewability Initiative Started By Ad Tech FirmsThe Interactive Advertising Bureau today said its Tech Lab will take ov ...
- Why Ad Blockers Have Mobile In The SightsAdvertisers have put more effort into attacking ad-blocking technology than addressing t ...
- Wiggle Launches Ads Optimised Through Facial RecognitionCycling equipment e-tailer Wiggle is set to make its online ads smart ...
- Blinkx Losses Sound Warning Bell On Online Video AdvertisingNews that Blinkx, the video advertising company, posted a pre-tax loss ...
- Mobile Service Providers Move To Block AdvertisingSeveral mobile operators plan to block advertising on their networks, setting t ...
