With the use the ad blocking software on the rise, it is set to cost publishers in excess of $40bn by the end of next year according to a report from Adobe and anti-ad blocking firm PageFair,
with European audiences more likely to block commercial content, compared to their US counterparts. The pair estimate that $5.8bn in lost revenue in 2014, with the amount
projected to reach $10.7bn this year and $20.3bn in 2016. Globally, this number will climb to $41.4bn by the end of next year.
- The Drum, Tuesday, August 11, 2015 9:25 AM
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