Around the Net
1 In 7 Block Ads, IAB UK Study Finds
- Marketing Week, Wednesday, July 1, 2015 7:38 AM
Up to 15% of UK consumers are blocking online ads, according to a new IAB UK report, suggesting that marketers need to do more to ensure their ads aren't "disruptive" or "annoying." Men (22%) are more than twice as likely to block ads than women (9%) while there is evidence of a greater disdain for online ads among younger Internet users.
