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Havas Launches Quality Tool To Tackle Fraud

  • Campaign, Tuesday, June 9, 2015 6:34 AM

Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach. The barometer will look at how compliant an ad is against the campaign directives, the user experience and interaction, viewability, brand safety, and traffic. Dominique Delport, the global managing director at Havas Media Group, said the tool will "provide an unprecedented level of brand safety."

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