Tag results for "click fraud"
- White Noise Apps Could Be Stealing From AdvertisersDoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressio ...
- Google Improves Data Privacy Via 'Confidential Matching'Advanced technology connects first-party data for audience targeting and campaign measurement ...
- DoubleVerify: Generative AI Driving 'Significant' Increase In Ad FraudDoubleVerify research reveals a surge in new fraud schemes and variants ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- Shark Tank's Cuban Triggered Change In Google's Ad Fraud PolicyGoogle Ads will update the Unacceptable business practices of the Misrepresentation poli ...
- 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New ReportAd fraud will leap 105%, from $84 billion in 2023 to $1 ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'Google disputes reports that it issued refunds to some advertisers to f ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022CHEQ research shows that more than 40% of all traffic online ...
- Why It's Time To Listen To Mobile's First Anti-Fraud EvangelistMobile marketing platform AppsFlyer this week named Andreas Naumann its -- a ...
- Google Ads Served Malware, Draining An NFT Influencer's Crypto WalletMalware delivered in Google Ads is said to have drained an influencer ...
- Higher-Education Marketers Lose $94.6M In Annual Ad Spend To Invalid Paid ClicksCHEQ examined the prevalence of fraud in higher-education marketing and found o ...
- Twitter Bots, Fake Traffic Rise During Political Events, CHEQ Data ShowsPolitical events could be driving up the number of fake bots a ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online TrafficFood, Home & Garden, and Travel are the categories less likely ...
- Lunio Raises $15 Million, Senior Leaders At Google Invest In RoundLunio, a company focused on click-fraud prevention, announced closing $15 million ...
- Search, Affiliate Marketing Fraud To Cost Industry BillionsFraudulent search -- direct and organic -- non-paid traffic contributes about 2 ...
- Edgemesh Uses Technology, Ad Retargeting To Weed Out Fraudulent ActivityJake Loveless, CEO at Edgemesh, created a feature for his new compa ...
- Click Arbitrage Is Alive And Well, Thanks To AutomationAffiliates and click arbitrage can cause trouble. While some problematic behaviors d ...
- 83.4 Million U.S. Smartphone Users Will Scan QR Codes This YearQR codes made news after a viewing surge to Coinbase's QR co ...
- Judge Denies Class-Action Status To Advertiser Battling Google Over 'Invalid' ClicksIn a victory for Google, a judge denied class-action status to ...
- Google Acquires Security Firm Siemplify, Plans To Roll It Into Cloud ServicesGoogle has acquired Israel-based cybersecurity firm Siemplify, and plans to roll t ...
- Google Project Zero Security Analysts Warn Against NSO Zero-Click Surveillance Of SmartphonesThe zero-click attack is the biggest challenge to marketers and businesses. N ...
- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings ReportDoubleVerify has received Cookieless Certification, an independent verification that data sellers ...
- Facebook Prevails In Battle With Advertiser Over Phony AccountsThere is "absolutely nothing in the record suggesting that Facebook charged plainti ...
- Advertisers Beef Up Claims Against LinkedIn Over Inflated Metrics"Rampant bot and other fraudulent activity on LinkedIn's platform mean that advertise ...
- Judge Denies Class-Action Status To Advertiser Battling Facebook Over Fake ClicksdotStrategy, which operates the ".buzz" domain registry, isn't entitled to class-action stat ...
- White Ops Takes On Human RebrandThe company, now owned by Goldman Sachs in partnership with ClearSky Securi ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand ValuesAd Fontes Media is releasing a premium version of its media-bias cha ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, FraudOne-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On MondayAdvertisers will be able to measure in-game ad campaigns in real-time a ...
- Facebook Must Face Lawsuit Over Ad Clicks From Fake AccountsSiding against Facebook, a federal judge has ruled that the Arkansas compa ...
