Tag results for "click fraud"
- Adthena's Answer To Stop Brand-Keyword Hijacking In SearchAbout 98% of advertisers adopt a brand bidding search strategy, but brand ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads"It appears that most people can distinguish between paid and organic search ...
- Sen. Warner Tells FTC: Google 'Enabled' Ad Fraud On Android PlatformThe scheme siphoned millions from advertisers to the fraudsters, which used a ...
- US Anti-Fraud Standard Means Third Party Auditing In The UKAs the British standards body, JICWEBS, adopts TAG's Certified Against Fraud standard ...
- Mobile Apps -- The New Frontier On Fraud?Mobile and desktop web show huge progress on fraud. Mobile apps? Not ...
- Google Prevails In Suit Over 'Rampant' Click FraudA federal judge has closed the courthouse door on an advertiser who ...
- Google Hit With Fraudulent Takedown RequestsAnonymous search engine fraudsters are posing as legitimate rights holders to content ...
- 25% Of Marketers Lack Skills To Measure Success Of DataImplementing transparency, consistency and universal standards are the top three actions that ...
- Amazon -- Once Again- - Fights Fake Reviews, Click FraudScams to outsmart Amazon's algorithms, intended to serve the most relevant results ...
- Protecting Advertisers, Publishers From Bot Clicks In CampaignsMany publishers and advertisers alike cite ad fraud as a big problem ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are UnsecuredGoogle announced Thursday that it will require all AdWords advertisers to use ...
- Google Maps Being Abused By Scammers To Redirect LinksScammers have been abusing a feature in the Google Maps API, the ...
- Google Reaches $11 Million Settlement With AdSense PublishersThe proposed settlement stems from a 2014 class-action complaint brought by small ...
- Google Defeats Suit Over 'Rampant' Click FraudAn advertiser who sued Google for click fraud failed to address whether ...
- Email Fraud Continues To Inundate InboxesBusiness organizations were more heavily impacted by email fraud in 2017 than ...
- Federal Agencies Adopt Email Authentication MeasuresAll agency domains are required to have valid SPF and DMARC records ...
- Brands, Publishers Losing $1.1B To Redirected Links, Click FraudAn ad-verification company has uncovered multiple hacker networks involved in auto-redirect attacks ...
- TAG Says Certification Program Reduces FraudThe industry's Trustworthy Accountability Group anti-fraud initiative is effective at reducing traffic ...
- Google, TUNE Create Technology To Stop App Install Click FraudIn collaboration, the data shows marketers exactly when an app was downloaded ...
- Ad Fraud To Increase With End-Of-Year Budget Dumps, Data ShowsThe end-of-year budget dump in spending will prompt ad fraud to reach ...
- Forensiq Exposes New Sports Bot, Releases Machine-Learning Algorithm To Detect FraudCompanies providing ads to publishers will be able to detect suspicious sources ...
- Barometric Search Tool Monitors Invalid Website Traffic For PublishersThe tool enables publishers to monitor the levels of invalid traffic to ...
- The Day Of Reckoning For Ad Tech? It Has ArrivedNews that Uber is suing its mobile media buyer Fetch Media for ...
- Lightning Does Strike Twice: Email Phishing Scam Targets Netflix UsersIf you find yourself binging on a Netflix show like "Orange Is ...
- JICWEBS To Start Certifying For Anti-FraudThe digital marketing industry's standards body, JICWEBS, has launched a scheme to ...
- Click-Fraud Trial Results in Both Conviction and AcquittalA federal jury convicted Fabio Gasperini of some charges, but acquitted of ...
- Pixalate Receives MRC Accreditation For Sophisticated Invalid Traffic DetectionPixalate said it has received accreditation from the Media Rating Council for ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17The findings of a new report revealed that mobile video click fraud ...
- Bot Fraud Estimated At $6.5B Globally In 2017, ANA SaysAd spending should increase by 10% or more this year, but a ...
- WHOA! Facebook Declares WAR (On Clickbait)! Click To Get All The Grisly Details!To better detect different kinds of clickbait headlines, Facebook is now separately ...
