Tag results for "click fraud"
- Pixalate Receives MRC Accreditation For Sophisticated Invalid Traffic DetectionPixalate said it has received accreditation from the Media Rating Council for ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17The findings of a new report revealed that mobile video click fraud ...
- Bot Fraud Estimated At $6.5B Globally In 2017, ANA SaysAd spending should increase by 10% or more this year, but a ...
- WHOA! Facebook Declares WAR (On Clickbait)! Click To Get All The Grisly Details!To better detect different kinds of clickbait headlines, Facebook is now separately ...
- Google's UK Boss Tells Sorrell It Can't Clean Up Display On Its OwnGoogle's new boss for the UK and Ireland Ronan Harris has defended ...
- UK And US Bodies Unite To Tackle Fraud And TransparencyThe Trustworthy Accountability Group (TAG) and the Joint Industry Committee for Web ...
- Major Brands Decide To Not Fund JihadAdvertising for major brands programmed automatically showed up on jihadist and neo-Nazi ...
- iOS More Prone To Ad Fraud Attempts Than AndroidA new report finds Apple's iOS platform is 50% more prone to ...
- First Fraud Certificates Help Brands Tackle Media's 'Murky' WatersJICWEBS has issued its first fraud detection certificates just as brands such ...
- Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?"Murky" or "fraudulent" are strong terms that show how the media agency-and-client ...
- Do Ad Blockers Have A Good Point? Are Digital Ads Just Too Untrustworthy?Google blocked twice as many bad ads last year as in 2015, ...
- Mobile Fake Clicks (Click Injection) Forecast To Take Spotlight In 2017Click-injection fraud, also known as fake clicks that can appear as "legitimate ...
- Mobile 'Click Injection' Fraud Projected To Rise This YearAnother form of ad fraud is on the scene. Adjust, a mobile ...
- Mobile Fake Clicks (Click Injection) Forecast To Take Spotlight In 2017Click-injection fraud, also known as fake clicks that can appear as "legitimate ...
- London-Based Anti-Fraud Outfit Shuts DownTelemetry, an ad-tech outfit that specialized in detecting fraudulent traffic and was ...
- Why The IAB Shouldn't Worry -- Brands Love Digital And Will Renew Their VowsThe new IAB UK CEO wants brands to fall back in love ...
- Fraud Hits Us Where We LiveInternational fraud is a huge problem and is threatening to seriously harm ...
- Judge Denies Criteo's Request To Serve Injunction Against SteelHouse A judge dismissed a request from France-based ad-tech company Criteo to have a preliminary injunction ...
- ISBA Launches New Programmatic Guide Amid Transparency ConcernsISBA has launched a new guide to programmatic advertising in response to ...
- Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?ISBA is helping advertisers to gain a better understanding of programmatic, but ...
- Criteo Finds Brand Support In Lawsuit Against SteelHouse Click Fraud CaseOngoing civil litigation between Criteo and SteelHouse has brought a few clients ...
- How Injected Ads Contribute To The Fraud ProblemDoubleVerify CEO Wayne Gattinella explains how injected ads are harming the digital ...
- Criteo Says Rival SteelHouse Ran A 'Counterfeit Click Fraud Scheme'"Criteo, the France-based ad tech company, filed a lawsuit on Monday that ...
- Brands Warned They Are The Main Victims Of Growing Ad FraudIn a new report commissioned by the WFA and Advertising Fraud Council, ...
- Brands Need Tougher Contracts To Combat FraudThe World Federation of Advertisers has urged members to demand tougher contracts ...
- Brands Can Waste Billions Or Push Partners On Fraud And ViewabilityWhen billions are wasted on fraud, shouldn't we have gotten further than ...
- Click Fraud Hijacks Bing, Google, Yahoo SearchesMalware created to take control of search queries by allowing third parties ...
- Ad Industry Bodies Unite To Fight Ad FraudThe marketing industry has taken the next step to cut down on ...
- Does UK Lead In Programmatic And Unviewable Connected Ads?The UK leads Europe for programmatic adoption but also for unviewable ads ...
- How Do You Get Better At Targeting People Who Ignore You?You'd be surprised how many "gurus" are out there saying the key ...
