Neutronian, a data certification company, announced Wednesday that DoubleVerify, which develops online media verification and compliance software, has received Cookieless Certification, an independent verification that data sellers in the digital advertising space are prepared to navigate the loss of third-party cookies.
DoubleVerify sells contextual segments in data marketplaces, so the company needs certification for cookieless and non-personally identifiable- information-based (PII) data.
Neutronian has certified DoubleVerify’s data-collection and methodology processes. “It signifies to our clients and customers our commitment to privacy-safe transparent data,” said Mark Zagorski, CEO of DoubleVerify.
Certification demonstrates to brands and agencies that DoubleVerify’s contextual audiences are independently verified and do not rely on cookies in any of its data production or processing.
DoubleVerify helps global brands authenticate quality and increase performance with fraud, viewability, brand safety and suitability and contextual targeting solutions. The company enables custom hyper-relevant contextual targeting solutions to maximize campaign relevance and reach.
Neutronian today also debuted its initial published NQI Transparency Ratings Report, an analysis of the public transparency and data quality of roughly 150 data providers such as Affinity Answers, Comscore, Bombora, DoubleVerify, Google, Facebook, TikTok, and Pinterest. These well-known companies, among many others, sell audience segments, data feeds or data analytics solutions to marketers.
DoubleVerify sits at No. 5 on the list as of December 2021.
The list, which also includes scores for names like Kantar, Neustar, Epsilon, LinkedIn, Twitter, Tremor Video, 84.51, and TransUnion, is based on a review of publicly available data to gives marketers a summary view of potential high-or-low quality indicators that may guide their purchase investment before actually spending to test the data.
Timur Yarnall, Neutronian CEO and co-founder, said the company "launched the Neutronian 150 as a public beta," and that the "ratings are weighted toward compliance metrics, but as we roll out more, we will include more performance testing, too."