- Google Fights Attempt To Revive Battle Over Click Fraud
Digital News Daily, Wendy Davis - Thursday, May 30, 2019
A pay-per-click advertiser has no grounds to revive claims that Google misrepresent ...
- Friend Or Fraud? Can You Tell The Difference?
MAD London, Stefano Vegnaduzzo - Tuesday, May 21, 2019
Fraud is a lot more difficult to stop, without impacting proper traffi ...
- Malvertising Found In 1 In Every 100 Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, May 17, 2019
Memorial Day could be the date of the next online advertising att ...
- Advertiser Seeks To Revive Suit Against Google Over Alleged Click Fraud
Digital News Daily, Wendy Davis - Friday, April 5, 2019
A Google pay-per-click advertiser is asking a federal appellate court to revi ...
- Significant Rise In Digital Ad Fraud In Q4 2018
Digital News Daily, Alex Weprin - Monday, March 18, 2019
The U.S. had an average fraud rate of 21% in Q4, ...
- Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018
Digital News Daily, Laurie Sullivan - Thursday, March 14, 2019
Google blocked 2.3 billion ads in 2018 -- about 6 million ea ...
- Tim Berners-Lee Looks To Rid World Wide Web, At 30, Of Misinformation, Clickbait
Inside Performance, Laurie Sullivan - Tuesday, March 12, 2019
Berners-Lee calls on the global web community to work with the W ...
- More Than A Fifth Of App Downloads Feared To Be Fraudulent
Around the Net In MAD London, Sean Hargrave - Thursday, February 14, 2019
Research from mobile fraud detecting company Interceptd claims to show fraudulent a ...
- Adthena's Answer To Stop Brand-Keyword Hijacking In Search
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 9, 2019
About 98% of advertisers adopt a brand bidding search strategy, but bra ...
- Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 13, 2018
"It appears that most people can distinguish between paid and organic sear ...
- Sen. Warner Tells FTC: Google 'Enabled' Ad Fraud On Android Platform
Digital News Daily, Alex Weprin - Friday, October 26, 2018
The scheme siphoned millions from advertisers to the fraudsters, which used ...
- US Anti-Fraud Standard Means Third Party Auditing In The UK
Around the Net In MAD London, Sean Hargrave - Wednesday, October 24, 2018
As the British standards body, JICWEBS, adopts TAG's Certified Against Fraud standa ...
- Mobile Apps -- The New Frontier On Fraud?
London Blog, Sean Hargrave - Thursday, October 11, 2018
Mobile and desktop web show huge progress on fraud. Mobile apps? N ...
- Google Prevails In Suit Over 'Rampant' Click Fraud
Digital News Daily, Wendy Davis - Monday, October 1, 2018
A federal judge has closed the courthouse door on an advertiser w ...
- Google Hit With Fraudulent Takedown Requests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 7, 2018
Anonymous search engine fraudsters are posing as legitimate rights holders to conte ...
- 25% Of Marketers Lack Skills To Measure Success Of Data
Data & Programmatic Insider, Laurie Sullivan - Monday, July 30, 2018
Implementing transparency, consistency and universal standards are the top three actions th ...
- Amazon -- Once Again- - Fights Fake Reviews, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
Scams to outsmart Amazon's algorithms, intended to serve the most relevant resul ...
- Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Publishing Insider, Sara Guaglione - Friday, July 6, 2018
Many publishers and advertisers alike cite ad fraud as a big probl ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are Unsecured
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 17, 2018
Google announced Thursday that it will require all AdWords advertisers to u ...
- Google Maps Being Abused By Scammers To Redirect Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 2, 2018
Scammers have been abusing a feature in the Google Maps API, t ...
- Google Reaches $11 Million Settlement With AdSense Publishers
Digital News Daily, Wendy Davis - Monday, March 5, 2018
The proposed settlement stems from a 2014 class-action complaint brought by sma ...
- Google Defeats Suit Over 'Rampant' Click Fraud
Digital News Daily, Wendy Davis - Thursday, February 22, 2018
An advertiser who sued Google for click fraud failed to address wheth ...
- Email Fraud Continues To Inundate Inboxes
Email Marketing Daily, Jess Nelson - Monday, February 19, 2018
Business organizations were more heavily impacted by email fraud in 2017 th ...
- Federal Agencies Adopt Email Authentication Measures
Email Marketing Daily, Jess Nelson - Monday, January 15, 2018
All agency domains are required to have valid SPF and DMARC recor ...
- Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 4, 2018
An ad-verification company has uncovered multiple hacker networks involved in auto-redirect attac ...
- TAG Says Certification Program Reduces Fraud
Digital News Daily, Wendy Davis - Thursday, December 7, 2017
The industry's Trustworthy Accountability Group anti-fraud initiative is effective at reducing traff ...
- Google, TUNE Create Technology To Stop App Install Click Fraud
Digital News Daily, Laurie Sullivan - Monday, November 20, 2017
In collaboration, the data shows marketers exactly when an app was download ...
- Ad Fraud To Increase With End-Of-Year Budget Dumps, Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2017
The end-of-year budget dump in spending will prompt ad fraud to rea ...
- Forensiq Exposes New Sports Bot, Releases Machine-Learning Algorithm To Detect Fraud
Digital News Daily, Laurie Sullivan - Thursday, October 19, 2017
Companies providing ads to publishers will be able to detect suspicious sourc ...
- Barometric Search Tool Monitors Invalid Website Traffic For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 10, 2017
The tool enables publishers to monitor the levels of invalid traffic ...