- Google Hit With Fraudulent Takedown Requests
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 7, 2018
Anonymous search engine fraudsters are posing as legitimate rights holders to conte ...
- 25% Of Marketers Lack Skills To Measure Success Of Data
Data & Programmatic Insider, Laurie Sullivan - Monday, July 30, 2018
Implementing transparency, consistency and universal standards are the top three actions th ...
- Amazon -- Once Again- - Fights Fake Reviews, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
Scams to outsmart Amazon's algorithms, intended to serve the most relevant resul ...
- Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Publishing Insider, Sara Guaglione - Friday, July 6, 2018
Many publishers and advertisers alike cite ad fraud as a big probl ...
- Google Requires Parallel Tracking In AdWords, Warns When Web Pages Are Unsecured
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 17, 2018
Google announced Thursday that it will require all AdWords advertisers to u ...
- Google Maps Being Abused By Scammers To Redirect Links
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 2, 2018
Scammers have been abusing a feature in the Google Maps API, t ...
- Google Reaches $11 Million Settlement With AdSense Publishers
Digital News Daily, Wendy Davis - Monday, March 5, 2018
The proposed settlement stems from a 2014 class-action complaint brought by sma ...
- Google Defeats Suit Over 'Rampant' Click Fraud
Digital News Daily, Wendy Davis - Thursday, February 22, 2018
An advertiser who sued Google for click fraud failed to address wheth ...
- Email Fraud Continues To Inundate Inboxes
Email Marketing Daily, Jess Nelson - Monday, February 19, 2018
Business organizations were more heavily impacted by email fraud in 2017 th ...
- Federal Agencies Adopt Email Authentication Measures
Email Marketing Daily, Jess Nelson - Monday, January 15, 2018
All agency domains are required to have valid SPF and DMARC recor ...
- Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 4, 2018
An ad-verification company has uncovered multiple hacker networks involved in auto-redirect attac ...
- TAG Says Certification Program Reduces Fraud
Digital News Daily, Wendy Davis - Thursday, December 7, 2017
The industry's Trustworthy Accountability Group anti-fraud initiative is effective at reducing traff ...
- Google, TUNE Create Technology To Stop App Install Click Fraud
Digital News Daily, Laurie Sullivan - Monday, November 20, 2017
In collaboration, the data shows marketers exactly when an app was download ...
- Ad Fraud To Increase With End-Of-Year Budget Dumps, Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, October 30, 2017
The end-of-year budget dump in spending will prompt ad fraud to rea ...
- Forensiq Exposes New Sports Bot, Releases Machine-Learning Algorithm To Detect Fraud
Digital News Daily, Laurie Sullivan - Thursday, October 19, 2017
Companies providing ads to publishers will be able to detect suspicious sourc ...
- Barometric Search Tool Monitors Invalid Website Traffic For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 10, 2017
The tool enables publishers to monitor the levels of invalid traffic ...
- The Day Of Reckoning For Ad Tech? It Has Arrived
Search & Performance Marketing Daily, Marco Ricci - Monday, October 2, 2017
News that Uber is suing its mobile media buyer Fetch Media f ...
- Lightning Does Strike Twice: Email Phishing Scam Targets Netflix Users
Email Marketing Daily, Jess Nelson - Friday, September 29, 2017
If you find yourself binging on a Netflix show like "Orange ...
- JICWEBS To Start Certifying For Anti-Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, September 26, 2017
The digital marketing industry's standards body, JICWEBS, has launched a scheme ...
- Click-Fraud Trial Results in Both Conviction and Acquittal
Around the Net in Email, Ray Schultz - Monday, August 7, 2017
A federal jury convicted Fabio Gasperini of some charges, but acquitted ...
- Pixalate Receives MRC Accreditation For Sophisticated Invalid Traffic Detection
Digital News Daily, Tobi Elkin - Wednesday, July 5, 2017
Pixalate said it has received accreditation from the Media Rating Council f ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17
Digital News Daily, Tobi Elkin - Tuesday, June 20, 2017
The findings of a new report revealed that mobile video click fra ...
- Bot Fraud Estimated At $6.5B Globally In 2017, ANA Says
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 24, 2017
Ad spending should increase by 10% or more this year, but ...
- WHOA! Facebook Declares WAR (On Clickbait)! Click To Get All The Grisly Details!
MoBlog, Gavin O'Malley - Thursday, May 18, 2017
To better detect different kinds of clickbait headlines, Facebook is now separate ...
- Google's UK Boss Tells Sorrell It Can't Clean Up Display On Its Own
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
Google's new boss for the UK and Ireland Ronan Harris has defend ...
- UK And US Bodies Unite To Tackle Fraud And Transparency
Around the Net In MAD London, Sean Hargrave - Monday, March 13, 2017
The Trustworthy Accountability Group (TAG) and the Joint Industry Committee for W ...
- Major Brands Decide To Not Fund Jihad
Around the Net in Video, P.J. Bednarski - Wednesday, February 15, 2017
Advertising for major brands programmed automatically showed up on jihadist and neo-Na ...
- iOS More Prone To Ad Fraud Attempts Than Android
Real-Time Daily, Tobi Elkin - Wednesday, February 8, 2017
A new report finds Apple's iOS platform is 50% more prone ...
- First Fraud Certificates Help Brands Tackle Media's 'Murky' Waters
London Blog, Sean Hargrave - Tuesday, February 7, 2017
JICWEBS has issued its first fraud detection certificates just as brands su ...
- Did P&G Just Call Out The Ad Industry? Transparency Or We Hit The Highway?
London Blog, Sean Hargrave - Tuesday, January 31, 2017
"Murky" or "fraudulent" are strong terms that show how the media agency-and-clie ...