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Google's UK Boss Tells Sorrell It Can't Clean Up Display On Its Own

Google’s new boss for the UK and Ireland Ronan Harris has defended the company’s record on ad viewability and transparency. Harris faced a direct challenge over ad safety from WPP CEO Sir Martin Sorrell during an IPA event last week. Sorrell claimed that Google was being evasive about how its algorithms and advertising tech works, despite concerns from the marketing community.

Read the whole story at Marketing Week »

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