Tag results for "display"
- CMOs To Decrease Investments In Paid Search: Gartner StudyMarketing budgets compose 9.1% of total company revenue this year -- sti ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023Marketers are expected to spend $110 billion in 2023 on paid sear ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsIntent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One PlaceAdRoll has launched what it calls an automation builder -- a to ...
- Ruling Confirms Google Must Face DOJ's Digital Advertising Antitrust LawsuitSiding against Google, a judge refused to dismiss the Department of Justice ...
- Google Expands Media Buying With Real-Time Bidding IntegrationsAppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- Most Marketers Planned To Increase Ad Budgets For 2023Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Alphabet Slows, But Search Shows Resilience"Google's ad business is under threat," said Insider Intelligence senior analyst M ...
- Generative AI Most Transformative Technology On Par With The InternetMoves by Google and Microsoft to integrate generative AI into their respecti ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 MetricsThe study examined how ad creative impacts 61 metrics including lift, sear ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party CookiesDevelopers of Google Ads and Display & Video 360 have been experimenti ...
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar GainSocial media growth slowed, while mobile and programmatic saw strong gains. ...
- CPG Company Uses AI To Optimize Ad CampaignsAlbert.AI proved out an AI-based social and search ad solution aimed ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022CHEQ research shows that more than 40% of all traffic online ...
- Criteo Digs Deeper Into Retail Through Partnership, AcquisitionCriteo on Tuesday announced a retail media advertising agreement to become t ...
- Criteo Acquires Australian Retail Media-Buying Platform BrandcrushCriteo provides retail media solutions including sponsored ads, on-site display, and off-si ...
- Sam's Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open WebSam's Club has released a real-time display ad service available across thousan ...
- Blockthrough, Publisher Collective Partner To Recover Revenue Lost To Ad BlockingSites featuring video and computer-game content have some of the highest ad-blo ...
- Criteo, Magnite Create Strategy To Connect Retail Media With CTVCTV and retail media, two of the fastest-growing ad channels, continue ...
- Google 'Corrupted' Ad-Tech Competition, Feds Claim In New LawsuitThe DOJ alleges Google used anticompetitive tactics to monopolize digital display advertisi ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC AccreditationAs marketers increasingly turn to attention metrics to improve outcomes in med ...
- Twitter Adds Stock And Crypto Display Feature In Search BarTwitter has rolled out a feature on Thursday that allows users ...
- SEO Tips To Offset Inflation In 2023As traditional and paid-media costs rise, SEO in particular has become t ...
- Marin Reintroduces Company Platform, Announces Budget OptimizerMarin Software recently reintroduced the company and its platform as MarinOne ...
- Google Develops Data-Driven Simulation Tool To Measure Automated BiddingGoogle announced on Tuesday it will launch a simulation tool for eligib ...
- Most B2B Firms Will Be Investing In ABM In 2023, Study FindsEmail is one of the main channels used, and email addresses a ...
- U.S.-Based Journey Further CEO Duncan Smith On How To Keep Consumers With The BrandExpanding ad agency Journey Further from the U.K. to the U.S. ...
- Senate Candidates Fought For Seats Primarily Through Negative Campaign MessagesAd messaging skewed heavily negative this election cycle, emphasizing what voters cou ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- AdRoll And Shopify Partner On Rewards Program For MerchantsShopify merchants will get 10% back for anything spent on AdRoll's w ...
