- Google Releases New PMax Features, Maximizes Ad Assets
MediaDailyNews, Laurie Sullivan - Tuesday, July 30, 2024
Google's latest features to boost tools supporting creative, performance and transparency ...
- 60% Of Ad Execs Plan Big Hikes In CTV Ad Spend, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, July 25, 2024
A majority of advertisers plan to increase CTV ad spend this ye ...
- Did Google Performance Falter During A Surge Of Ad Requests?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2024
Google appeared to use a backup plan to fulfill bid and ...
- Firm Debuts Display Ad Platform For B2B Brands
Publishers Daily, Ray Schultz - Tuesday, July 16, 2024
Pipeline360 says the platform will help users navigate privacy regulations and t ...
- Amazon Ads Offering Expands To Non-Marketplace Sellers
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
Amazon Ads' beta for businesses rolled out this week allowing companies th ...
- Microsoft AI-Powered CTV Asset Ad Recommendations On The Way
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 9, 2024
Microsoft Advertising on Tuesday announced AI-powered asset recommendations for video and displa ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
MediaDailyNews, Laurie Sullivan - Wednesday, May 22, 2024
LG Ad Solutions launched the first 3D native digital display on i ...
- Google Seeks To Duck Jury Trial In Antitrust Battle Over Display Ads
MediaDailyNews, Wendy Davis - Friday, May 17, 2024
In an effort to avoid trial by jury, Google says it h ...
- Next Steps For Google After NewFronts
MediaDailyNews, Laurie Sullivan - Sunday, May 5, 2024
If the DOJ finds Google violated antitrust laws, it will schedule ...
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...
- Instacart Reaches Milestone, MRC Accreditation
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Instacart has earned what it believes to be one of the mo ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...
- Ad Price Inflation Continues To Decelerate, TV Remains Deflationary
Planning & Buying Insider, Joe Mandese - Thursday, February 29, 2024
"Due to stubborn economic uncertainty and high costs, we expect many advertise ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Similar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Omni Hotels Leaves Cookies Behind, Shows Market It Can Be Done
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Omni Hotels worked with Google and LiveRamp to drive privacy-focused relevant a ...
- Marketing Reveal: What Brands Are Forecasting For 2024
Email Insider, Ray Schultz - Tuesday, January 23, 2024
Executives are worried about macroeconomic issues and learning to cope with A ...
- Verizon Switches Off Drama In Latest Home Internet Campaign
MediaDailyNews, Laurie Sullivan - Monday, January 8, 2024
A post-holiday Verizon Home Internet ad switches off a drama queen ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Microsoft Expands Its Retail Media Network
Data & Programmatic Insider, Laurie Sullivan - Monday, November 27, 2023
Microsoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Digital Revenue Profitability Confusing For Local Media Companies
MediaDailyNews, Laurie Sullivan - Friday, November 17, 2023
A survey of financial execs shows the greatest challenge lies in accura ...
- Yahoo Finance Redesigns, Reduces Available Ad Units
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The goal is to avoid clickbait, reduce display ads by 40% a ...
- CMS Off And Running: How Brands Are Creating And Delivering Content
Email Insider, Ray Schultz - Monday, November 6, 2023
Email is one of many channels supported by advanced customer-management systems, Winterber ...
- Google AI, YouTube Exclude Topics To Deliver Ads Responsibly
MediaDailyNews, Laurie Sullivan - Thursday, November 2, 2023
Marketers now have ways to exclude topics when advertising on YouTube a ...
- Speedy AI Spend: Firms Invested $40M On Product Pitches Through Q3
Email Insider, Ray Schultz - Monday, October 30, 2023
IBM's Watson product was probably the most-advertised product in Q3. ...