Tag results for "display"
- Ad Price Inflation Continues To Decelerate, TV Remains Deflationary"Due to stubborn economic uncertainty and high costs, we expect many advertise ...
- AI Writes GoDaddy Services For EntrepreneursThe GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data OptionsSimilar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Omni Hotels Leaves Cookies Behind, Shows Market It Can Be DoneOmni Hotels worked with Google and LiveRamp to drive privacy-focused relevant a ...
- Marketing Reveal: What Brands Are Forecasting For 2024Executives are worried about macroeconomic issues and learning to cope with A ...
- Verizon Switches Off Drama In Latest Home Internet CampaignA post-holiday Verizon Home Internet ad switches off a drama queen ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24"Some advertisers may even be holding back spend at the end ...
- Microsoft Expands Its Retail Media NetworkMicrosoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- Digital Revenue Profitability Confusing For Local Media CompaniesA survey of financial execs shows the greatest challenge lies in accura ...
- Yahoo Finance Redesigns, Reduces Available Ad UnitsThe goal is to avoid clickbait, reduce display ads by 40% a ...
- CMS Off And Running: How Brands Are Creating And Delivering ContentEmail is one of many channels supported by advanced customer-management systems, Winterber ...
- Google AI, YouTube Exclude Topics To Deliver Ads ResponsiblyMarketers now have ways to exclude topics when advertising on YouTube a ...
- Speedy AI Spend: Firms Invested $40M On Product Pitches Through Q3IBM's Watson product was probably the most-advertised product in Q3. ...
- CTV Media Eyes Active Attention MetricsKERV Interactive is looking to measure attention in CTV media by usi ...
- 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New ReportAd fraud will leap 105%, from $84 billion in 2023 to $1 ...
- Talk To Me: Ad Industry Turns AI Strategies ConversationalVerbal conversation with a machine to plan ad strategies will soon beco ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B BuysThe new capability "really can change the way B2B marketers plan a ...
- Instagram Tests Multi-Advertiser Ads Display For ReelsInstagram is testing a new ad display for Reels, according to digit ...
- Nexxen Partners With Lumen On Omnichannel Attention MeasurementThe attention offering can be used across a campaign's lifecycle, from planni ...
- Google Display, Dynamic Search Ads Roll Into AI Performance MaxDynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- Sendlane Adds Review Feature To Email, SMS ToolsBrands can display reviews onsite and within the Sendlane platform, the fi ...
- Using Your Remote To Buy The Shirt Off This Guy's BackAs part of its next stage of commerce development, Roku has stru ...
- Bounce-off: Consumers Often Jump When Moving From Social To WebsitesConsumers largely prefer to buy from brand sites, not from social medi ...
- Meta, Ireland's Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, DisplaysSemiconductors have been an afterthought in the advertising industry. Now companies a ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle FindsA link between sustainable ad practices and positive attention metrics shows th ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr AcquisitionMicrosoft inventory will transition to in-house sales teams and technology with t ...
- CMOs To Decrease Investments In Paid Search: Gartner StudyMarketing budgets compose 9.1% of total company revenue this year -- sti ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023Marketers are expected to spend $110 billion in 2023 on paid sear ...
