- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- Walmart Retail Media Network Receives First Accreditation From MRC For Search
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
Walmart's retail media network "Walmart Connect" received its first accreditation from t ...
- Taboola Builds On Publishing Partnerships To Deliver Inventory To Performance Advertisers
Publishers Daily, Ray Schultz - Thursday, October 16, 2025
The company aexpects to pay over $1.5 billion to publishers and OE ...
- Albertsons Media Collective Partnership Links DOOH Campaign To In-Store Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, October 13, 2025
A recent partnership between Perion and Albertsons Media Collective combined purchase-based audien ...
- Amazon Ads Presses Vinyl, Coffee Too, For Nespresso Campaign
MediaDailyNews, Laurie Sullivan - Monday, September 15, 2025
Nespresso and Abel Tesfaye (The Weeknd) unveiled a first-of-its-kind collaboration celebrating t ...
- IAB Launches In-Game Ad Measurement Framework
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
The IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- Criteo Debuts Programmatic Bidding For Retail Media
Publishers Daily, Ray Schultz - Thursday, June 19, 2025
Global ecommerce platform Criteo has launched technology for bringing programmatic buying ...
- CPM Freefall: Display Prospecting Prices Declined In Q1
Publishing Insider, Ray Schultz - Wednesday, June 11, 2025
Marketers are leaning into upper-funnel audiences, AdRoll reports. ...
- FuboTV Offers Pause Ads For Programmatic, Biddable Platforms
Television News Daily, Wayne Friedman - Thursday, May 29, 2025
Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- Local Digital Ad Revenue Search Top Contributor, Projected To Grow 13% By 2028
Performance Marketing Insider, Laurie Sullivan - Thursday, May 15, 2025
Search, display banners, streaming and CTV dominated local digital budgets last yea ...
- Google Brings Channel Reporting To PMax
MediaDailyNews, Laurie Sullivan - Wednesday, April 30, 2025
Channel performance reporting will enable advertisers to gain visibility into how individu ...
- Gannett And Taboola Offer Display Inventory Via New Realize Platform
Publishers Daily, Ray Schultz - Wednesday, April 23, 2025
The firms have worked together since 2013 to power recommendations across Gannett ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad Spend
MediaDailyNews, Laurie Sullivan - Thursday, April 17, 2025
Digital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Google Calculates Ad Emissions, Rolls Out Plan
MediaDailyNews, Laurie Sullivan - Tuesday, March 11, 2025
Google released a project called Carbon Footprint for Google Ads, available beginni ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...
- New Tech Platform Will Help Advertisers Use Display, Firm Says
Publishers Daily, Ray Schultz - Wednesday, February 26, 2025
Taboola's new product, Realize, extends the company's reach beyond native advertising, t ...
- Amazon Q4 Ad Sales Jump 18% To $17.3B
MediaDailyNews, Laurie Sullivan - Friday, February 7, 2025
Amazon's online ad business generated $17.29 billion in Q4 2024, with $ ...
- Advertisers' Antitrust Claims Against Google Sent To Arbitration
MediaDailyNews, Wendy Davis - Monday, January 27, 2025
U.S. District Court Judge Kevin Castel ruled that the advertisers -- Clif ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Digital Bounce: Local Media Did Well In 2024, Expect Better In 2025
Publishing Insider, Ray Schultz - Tuesday, January 14, 2025
But there were challenges in 2024, including advertising declines, the Local Med ...
- Horizon Affiliate Blue Hour Augments Influencer Content, Makes It 'Shoppable'
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2024
The new tool, dubbed Swell.AI, was developed in partnership with KERV, a ...
- Google Searches, Android Have Become Bigger Targets For Malvertising
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2024
Tech support scammers last month targeted eBay customers through fraudulent Google ad ...
- Field Of View: Digital Ads Are Being Seen More Often
Publishing Insider, Ray Schultz - Wednesday, November 20, 2024
Viewability rates have gone up both for video and display, DoubleVerify repo ...
- Meta Rolls Out Display Option, Automates Media Across Ad Placements
MediaDailyNews, Colin Kirkland - Wednesday, November 6, 2024
The new display option automatically selects and places ad media across differe ...
- Upping Programmatic: Publishers And Advertisers Report Display Growth
Publishing Insider, Ray Schultz - Wednesday, November 6, 2024
More publishers now use programmatic to sell their inventory in Europe, I ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
The joint study released today by TAG along with the 4As, AN ...
- Google Trial Ends, Execs Emboldened To Speak Outside Courtroom
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
The Google-DOJ trial wrapped up this week as both sides tried ...
- Google: DOJ Missed The Forest Through The Trees
Performance Marketing Insider, Laurie Sullivan - Monday, September 30, 2024
Google owns the most powerful ad-serving business publishers use to sell ad ...
- Google CEO: Antitrust Trials May Continue For Years
MediaDailyNews, Laurie Sullivan - Thursday, September 26, 2024
Alphabet CEO Sundar Pichai said it could take many years to resol ...