Tag results for "display"
- CTV Media Eyes Active Attention MetricsKERV Interactive is looking to measure attention in CTV media by usi ...
- 22% Of All Digital Ad Spend, 30% Of Mobile Lost To Ad Fraud In 2023, Claims New ReportAd fraud will leap 105%, from $84 billion in 2023 to $1 ...
- Talk To Me: Ad Industry Turns AI Strategies ConversationalVerbal conversation with a machine to plan ad strategies will soon beco ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B BuysThe new capability "really can change the way B2B marketers plan a ...
- Instagram Tests Multi-Advertiser Ads Display For ReelsInstagram is testing a new ad display for Reels, according to digit ...
- Nexxen Partners With Lumen On Omnichannel Attention MeasurementThe attention offering can be used across a campaign's lifecycle, from planni ...
- Google Display, Dynamic Search Ads Roll Into AI Performance MaxDynamic Search Ads and Google Display Ads campaign upgrades are open ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- Sendlane Adds Review Feature To Email, SMS ToolsBrands can display reviews onsite and within the Sendlane platform, the fi ...
- Using Your Remote To Buy The Shirt Off This Guy's BackAs part of its next stage of commerce development, Roku has stru ...
- Bounce-off: Consumers Often Jump When Moving From Social To WebsitesConsumers largely prefer to buy from brand sites, not from social medi ...
- Meta, Ireland's Tyndall Institute Start $5.4M Semiconductor Project To Advance AR, DisplaysSemiconductors have been an afterthought in the advertising industry. Now companies a ...
- Longer Ad View Times Emit Less Emissions, Study By Magna And Oracle FindsA link between sustainable ad practices and positive attention metrics shows th ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr AcquisitionMicrosoft inventory will transition to in-house sales teams and technology with t ...
- CMOs To Decrease Investments In Paid Search: Gartner StudyMarketing budgets compose 9.1% of total company revenue this year -- sti ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023Marketers are expected to spend $110 billion in 2023 on paid sear ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsIntent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- AdRoll Unveils Tool To Help Brands Launch Email, Social, Display Ads From One PlaceAdRoll has launched what it calls an automation builder -- a to ...
- Ruling Confirms Google Must Face DOJ's Digital Advertising Antitrust LawsuitSiding against Google, a judge refused to dismiss the Department of Justice ...
- Google Expands Media Buying With Real-Time Bidding IntegrationsAppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- Most Marketers Planned To Increase Ad Budgets For 2023Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- Alphabet Slows, But Search Shows Resilience"Google's ad business is under threat," said Insider Intelligence senior analyst M ...
- Generative AI Most Transformative Technology On Par With The InternetMoves by Google and Microsoft to integrate generative AI into their respecti ...
- Magna, Yahoo Analyze How Ad Creative Impacts 61 MetricsThe study examined how ad creative impacts 61 metrics including lift, sear ...
- Google Tests AI To Optimize Ad Targeting Without Third-Party CookiesDevelopers of Google Ads and Display & Video 360 have been experimenti ...
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar GainSocial media growth slowed, while mobile and programmatic saw strong gains. ...
- CPG Company Uses AI To Optimize Ad CampaignsAlbert.AI proved out an AI-based social and search ad solution aimed ...
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022CHEQ research shows that more than 40% of all traffic online ...
- Criteo Digs Deeper Into Retail Through Partnership, AcquisitionCriteo on Tuesday announced a retail media advertising agreement to become t ...
- Criteo Acquires Australian Retail Media-Buying Platform BrandcrushCriteo provides retail media solutions including sponsored ads, on-site display, and off-si ...
