Taboola and Gannett have expanded their long-standing partnership
to offer performance advertisers access to display inventory on Gannett properties via Taboola’s Realize platform.
Realize allows advertisers to tap into display and
other elements of Taboola’s network of publishers, apps and OEMs. The goal is to provide “performance advertisers with greater access to drive results on trusted sites, using
Realize,” says Adam Singolda, CEO of Taboola.
Unveiled in February, Realize is powered by an AI performance engine that finds opportunities for campaigns across Taboola’s network
of publishers and apps. The performance engine is based on Taboola’s code-on-page integrations with publishers.
Taboola and Gannett have partnered since 2013 to drive recommendations
across Gannett’s digital properties.
advertisement
advertisement
“We’re proud to work closely with Taboola and look forward to expanding our relationship further through
Realize,” says Tim Wolfe, senior vice president of revenue operations at Gannett. “Our long-standing collaboration has shown them to be a strategic partner across the board, driving
audience development, engagement, and monetization.“
Singolda adds that the deepened partnership shows how Taboola is “combining the best first-party data, AI, and distribution
capabilities that performance advertisers need.”