Tag results for "ad inventory"
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'"We are more relevant and vital than ever as a platform," sa ...
- U.S. TV Station Syndication Outlook: Cheaper Shows To Come Amid Rising CTV?What is the outlook for the U.S. syndication business in this massi ...
- Data Reveals Programmatic Cookie Alternative Pricing, ImpressionsData shows how cookie alternatives can generate additional revenue for publishers outsi ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 MarketsNBCU says it will transact with local advertisers using Comscore across ...
- Fox Cable Ad Sales Sink 6%, Takes $50M Loss From DominionFox News Media witnessed an "elevated supply in the direct response marketplac ...
- NewFronts: Disney To Report Always-On Ad Performance Insights, Starting With HuluDisney has teamed with Innovid to enable actionable insights in digital a ...
- Teads Expands CTV Programmatic InternationallyThe CTV offering is now available in Canada, the U.K., Brazil a ...
- NBA Scores Strong Ratings, Ad Deals Vs. Year AgoViewing for early rounds of the NBA playoffs is up 12% v ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply ChainPublishers and advertisers working to launch ad inventory that emits less carb ...
- How Teads Reduced Carbon Emissions For Ad Media When Working With Scope3Global media platform Teads shared the key carbon benefits of working wi ...
- TV Networks Getting Dropped: What Are The Real Business Issues?Cable TV networks might want to spell out exactly what the moneta ...
- Apple Privacy Changes Lead to Unsold iOS InventoryConnatix says the problem of unsold iOS can be turned around wi ...
- The Drama Behind Upfront Price And Volume: Make Your Bets Now - Or Later?The downside when you want to lift or increase pricing more th ...
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTVThe new accreditations follow renewals of previous ones granted to Mediaocean ad-servi ...
- Google Adds Performance Max Features, Automates Campaigns To Work Across All Ad InventoryGoogle will soon roll out four features for Performance Max, from exclusio ...
- In The Imperfect Upfront Race, Time To Move To Front Of The PackEven with ever more scarce linear impressions, brand marketers are still focus ...
- Checkout These Items Still Left In My NBCU23 CartOne of the stories buried in the deluge of announcements unveiled ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)"For the price of [an in-game] Super Bowl spot, you could ha ...
- Fox Sells Out Super Bowl, Peak :30s Go For $7M+The cryptocurrency "implosion" and advertisers' concerns about the global economy slowed t ...
- 'Where's Disney?'That's what a veteran source asked when we reported that OpenAP form ...
- Netflix: Now At 600,000 'Monthly Active Users' For Its Ad OptionNetflix has told media agencies it now has 600,000 "monthly active user ...
- SoundCloud And Pandora Extend Advertising Relationship With SXM MediaThe exclusive deal will continue into 2024, enabling advertisers and brands ...
- DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions MonthlyBeatSting is costing advertisers up to $1 million per month by creati ...
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To UseJamie Stevenson, senior visual strategist at Kreps Creative, began using the platfo ...
- Brightcove, Magnite Partner To Enhance Ad MonetizationIntegrating with Magnite's SpringServe ad server will give customers a transparent vi ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic ConcernsAmidst looming economic concerns, total TV advertising for 2023 is expected ...
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad PerformanceIAS aims to to provide greater transparency for in-game ad performance ...
- Against The TV Ad Grain: Trade Desk's Q3 Revenue Soars A Strong 31%Although other TV and CTV ad platforms have had challenges, The Tra ...
