Tag results for "ad inventory"
- IAS Launches Pre-Bid Video Exclusion Lists On TikTokBy leveraging IAS's AI-powered brand suitability technology, advertisers are now able ...
- Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPsIn the U.S., advertisers now have access to over 35 demand-side platfor ...
- Lower Costs For CTV, AI Are Attracting SMBsAmazon opened the door for SMBs to explore CTV and AI ...
- Microsoft Quietly Changes Video Placement, Bid ReportingChanges for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- Do You Know What Crimes Your Media Buys Are Funding?That's what a London-based anti-ad-fraud advocacy group wants you to understand, a ...
- Roku CPM Cuts To Yield Major Ad Gains, Analyst SaysRoku is projected to hit $3.02 billion in ad revenue in 202 ...
- Disney Sells Out The Oscars With Average $2M Ad PriceThirty-second ad messages went for an average $2 million, according to media-buyi ...
- X Adds Magnite As A Programmatic Ad SellerMagnite will be a third-party seller of X ad inventory, reports st ...
- Yahoo DSP Has Live Sports, Collaboration In MindGeneral Manager for Yahoo DSP Adam Roodman highlighted three things he wan ...
- Advertisers Offered Interactive Video Capabilities In Premium InventoryThe strategic partnership will enable advertisers to access KERV's interactive and shoppab ...
- Xumo Expands Google TV/FAST Deal With Advertising AccessThe deal allows advertisers to buy ad inventory on more than 1 ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency LabelsPALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- 'Not Enough' Ad Pie: New TV, CTV Advertisers' Small SlicesDisney's Deborah Armstrong says "too much money is not coming to ...
- Roku Expands Deal With FreeWheel For Ad Inventory AvailabilityThe deal will work through the Roku Exchange, where advertisers can purcha ...
- 21% Of Ad-Option Streaming Is Programmatic, Up 15% Year-Over-YearFor all premium video inventory including premium streaming, linear and others, arou ...
- NBCU, Walmart Make Thanksgiving 'Shoppable'Brands can benefit from Walmart Connect - the retail media network ...
- Trade Desk's 'Ventura': Puzzle - Or Path - For CTV Ad Marketplace?Extending the Trade Desk's efforts to the sell-side - with the creati ...
- Apple Selling Own Ad Inventory For Apple NewsApple has started selling its own ad inventory for Apple News, pitchi ...
- Programmatic Audio, Advertising Next Mountain To ClimbPodcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- Trade Desk Q3 CTV Ad Revenue Rises 36%Advertising deal-making for CTV and video platforms via The Trade Desk continu ...
- New Measurement Tool Helps Publishers Assess Inventory, Firm SaysDoubleVerify offers a tool to measure more than 15 metrics. ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner ProgramAd-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Netflix's Modest Content Costs: Legacy Media Still A Working 'Frenemy'?Over the five-year period from 2019-24, Netflix revenues have grown on avera ...
- Inside Home Depot's And Walmart's Retail Media BuyingA shakeup in retail media networks is underway as Home Depot a ...
- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?TV news networks' powerful video messages can speak volumes for consumers a ...
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions DeclineWarner Bros. Discovery's Max was largely responsible for the decline in airin ...
- Amazon Cranking Up More Commercial Time On Prime Video: Good News?Amazon pulled in $1.8 billion at an upfront event in September f ...
- It's Not Your Father's Media-Buying MarketplaceFirst-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%Although Netflix continues to see strong global subscriber growth, total viewing hou ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
