Tag results for "ad inventory"
- NBCU, Walmart Make Thanksgiving 'Shoppable'Brands can benefit from Walmart Connect - the retail media network ...
- Trade Desk's 'Ventura': Puzzle - Or Path - For CTV Ad Marketplace?Extending the Trade Desk's efforts to the sell-side - with the creati ...
- Apple Selling Own Ad Inventory For Apple NewsApple has started selling its own ad inventory for Apple News, pitchi ...
- Programmatic Audio, Advertising Next Mountain To ClimbPodcast ads are difficult to buy, although brand-suitability tools are attracting n ...
- Trade Desk Q3 CTV Ad Revenue Rises 36%Advertising deal-making for CTV and video platforms via The Trade Desk continu ...
- New Measurement Tool Helps Publishers Assess Inventory, Firm SaysDoubleVerify offers a tool to measure more than 15 metrics. ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner ProgramAd-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Netflix's Modest Content Costs: Legacy Media Still A Working 'Frenemy'?Over the five-year period from 2019-24, Netflix revenues have grown on avera ...
- Inside Home Depot's And Walmart's Retail Media BuyingA shakeup in retail media networks is underway as Home Depot a ...
- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?TV news networks' powerful video messages can speak volumes for consumers a ...
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions DeclineWarner Bros. Discovery's Max was largely responsible for the decline in airin ...
- Amazon Cranking Up More Commercial Time On Prime Video: Good News?Amazon pulled in $1.8 billion at an upfront event in September f ...
- It's Not Your Father's Media-Buying MarketplaceFirst-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Netflix Viewing Slows Globally, Total U.S. Viewing Up 15%Although Netflix continues to see strong global subscriber growth, total viewing hou ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- TV Ad Viewing Time Slips 1% In August, Analyst FindsTotal ad time viewed was 4.5 billion hours - at 13% ...
- Roku Starts Ad Manager 'Democratizing' CTV AccessRoku says advertisers can buy and optimize ads not just on Ro ...
- An Off-Platform Solution For In-Game Advertising"We're the gamers' companions, allowing them to play better, win and bett ...
- Analyst Outlines Google Future Post-Antitrust TrialAn analyst group at Wedbush published a research note describing the anticipat ...
- DoubleClick Pitch Deck Shows Importance Of Google's AcquisitionA leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals?Amazon reportedly pulls in $46.9 billion a year in overall global advertisin ...
- Dems Outspend GOP More Than 2-to-1 In Future Presidential Ad BookingsOn average, Democrats have booked $27.6 million per week in presidential spendi ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target ConsumersDentsu is taking the field with Sports Innovation Lab to create ne ...
- A Tale Of 2 Upfronts: Linear -4%, Streaming +35%It was the best of streaming sales, it was the worst ...
- Google: Interoperability Or Signs Of MonopolyDismantling years of investments and reinvestments of profit to build what so ...
- Q2 U.S. Streaming Consumer Spending Soars 27%U.S. streaming video consumer subscription spending was $11 billion in Q2 ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning ProcessAudiences are built and questions are asked, with answers showing how ...
- CTV Demand Pushes Trade Desk Q2 Up 26%With Q2 revenues at $585 million vs. analysts' estimates of $578 millio ...
- Axis Teams Up With House Of Pubs To Drive Programmatic BuyingThe network of independent publishers, which drives direct traffic for in-app, CT ...
- 'Beetlejuice' Roblox Experience Invites Fans To Buy Real Movie TicketsIn a first for Roblox as it "tests and invests in commerce ...
