Tag results for "ad inventory"
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?Upfront TV media buyers expect a soft overall marketplace again, according ...
- Analysis Finds Linear Represents 85% Of CTV Inventory"Linear is still the primary channel for mass marketing and a pivot ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To DateNBCU Prime Pods intended to slim down the ad glut on NB ...
- Fox's AdRise Expands To Cross-Media Inventory, On All PlatformsFox Corp.'s AdRise, its ad-tech platform for CTV and linear TV ...
- Dentsu Unveils First Party Data-Driven Merkury For MediaWith this launch, Dentsu said it will become the first agency holdi ...
- Wieser Revises '24 Upward, AgainWieser cites the continuing improvement of the U.S. economy, including an upwa ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade DeskFor the first time, Disney is allowing direct access of its programmat ...
- Disney Sells Out Oscar SpotsDisney says it has sold out ad inventory with an average pri ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad DealInfillion will purchase ad inventory across the company's three main platforms Redbo ...
- Comscore Integrates Campaign Ratings With YouTubeComscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- CPMs On Cookieless Ad Inventory Rise As Competition IncreasesQuantcast CTO Peter Day shared preliminary data around cookieless ad inventory testi ...
- Why The Future Of Google Privacy Sandbox Relies On UK's CMAThe test is limited with a 1% sample equal to millions ...
- Walmart Buys Vizio For $2.3BThe deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will PersistWieser's insights are from a new report commissioned as part of ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Despite The Hype, Conversions Are A Poor Ad-Currency ChoiceThe reality is that publishers and TV networks cannot guarantee sales ...
- Amazon Streaming Ad-Dollar Drive, 'TNF' Moving Yardsticks?Amazon wants your money -- so much so they are offering n ...
- Disney Self-Serve Platform Onboards 4,200 Brands, 1,000 AgenciesSignificantly, 85% of agencies using the self-service campaign manager are new-to-Disney. Disne ...
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic BuysThe just-released study, fielded late last year by the ANA, shows whe ...
- Total November TV Ad Volume Sinks, But Streaming GrowsTotal linear/CTV ad inventory was down 5% in November vs. a ye ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- Separating Good CTV Ad Inventory From Bad?Competitive legacy TV brands looking to gain the reach they are losi ...
- How This CEO At A Streaming Ad Platform Helps Pope FrancisBrightLine CEO Jacqueline Corbelli is quite humble when talking about how s ...
- Strike A Chord: The Connection Between Music And SearchAmy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- More Ad-Supported Streaming? CTV CPMs Continue To FallAs consumer options for ad-supported streaming premium services and FAST networks gro ...
- Will Other Media Sellers Tell Clients To 'F-' Off?After Elon Musk told major brand advertisers to "go f-" themselves, wh ...
- Q3 National TV, Video Ads Sink 3.2%: Madison And WallOverall Q3 national TV/video advertising, including that of streaming TV, dipped 3.2 ...
- AI-Powered Analytics Changing The Game For The NFL, In Real-TimeAmazon is looking to fuel its ecommerce business from the brand's websi ...
- A Data Frenzy At Microsoft AdvertisingIt seems Microsoft Advertising is providing more ways for publishers and advertise ...
- OpenX Rebrand Gives New Meaning To 'TV+,' Simulmedia Says It Violates Trademark"I'm totally surprised, because when you're going to rename your platform y ...
