- Best Buy Ads Forms Partnership With LG Ad Solutions For CTV
Around the Net In Media, Ray Schultz - Wednesday, October 7, 2026
Best Buy Ads is expanding its advertising reach through a partnership wi ...
- September Baseball Ad Costs Spike 40%
Television News Daily, Wayne Friedman - Thursday, October 1, 2026
In September, overall CPMs spiked 40% vs. a year ago, according ...
- Specific Data Fuels Advanced Targeting Across Streaming TV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2026
A new platform designed for CTV and FAST environments can support b ...
- Best Buy Ads Pushes Further Into Commerce Media, CTV
MediaDailyNews, Laurie Sullivan - Wednesday, September 23, 2026
Best Buy will announce new CTV ad offerings Wednesday, significantly expanding i ...
- Microsoft Tracks AI Adoption, U.S. Stalls
MediaDailyNews, Laurie Sullivan - Monday, September 21, 2026
The report, released today, tracks how generative AI is spreading across 1 ...
- Tech Lab Proposes RFP-To-Buy Process For Agentic Ads, Seeks Comment
MediaDailyNews, Laurie Sullivan - Tuesday, September 22, 2026
"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framewo ...
- Taboola To Acquire Ad-Tech Company Targeting Affluent Consumers
MediaDailyNews, Laurie Sullivan - Friday, September 18, 2026
For advertisers, the acquisition consolidates contextually relevant native ad inventory in finan ...
- Linear Reach Beats CTV Frequency For Scaling Performance TV
Media Insider, Dave Morgan - Thursday, September 17, 2026
There's a reason so many CTV advertisers today - particularly those th ...
- Disney Isn't Late To The FAST Party - New Party Favors?
TV Watch, Wayne Friedman - Wednesday, August 12, 2026
Disney is beginning to look at starting up FAST channels - again ...
- Disney Wraps Upfront, Super Bowl Sells Out
Television News Daily, Wayne Friedman - Wednesday, August 5, 2026
Disney said Super Bowl ad sales came from one of the "broade ...
- Video Podcasts: Media Buyers Talking Up More Edgy Chat?
TV Watch, Wayne Friedman - Wednesday, August 5, 2026
Where are the budget shifts coming from for video podcasts? Most likel ...
- WPP Media Debuts 'Made Together,' First Episode Plugs Trade Desk
MAD, Steve McClellan - Wednesday, July 29, 2026
WPP Media CEO Brian Lesser asked Green whether he felt The Tra ...
- Comscore Offers Transcript-Level Podcast Advertising
Around the Net In Media, Ray Schultz - Wednesday, July 22, 2026
Comscore says its Proximic by Comscore platform has been integrated with Acas ...
- Stagwell Cleans Path To Media Buys
MediaDailyNews, Laurie Sullivan - Monday, July 20, 2026
Stagwell is preparing to launch a marketplace that centralizes curated inventory fr ...
- Performance TV Electrified - Finally - By CTV
Media Insider, Dave Morgan - Thursday, July 2, 2026
With the digital/TV divide collapsed by CTV, digitally driven linear will ...
- Programmatic Shift: Impact Of Agentic Media Buying
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2026
Data released this week examines agentic media buying in programmatic advertising a ...
- Comcast Splitting Again, Will Spin NBCU Into Its Own Public Company
MediaDailyNews, Joe Mandese - Monday, June 29, 2026
The move comes less than a year after splitting NBCU into t ...
- iHeartMedia Expands Ad Partnership With Amazon
MediaDailyNews, Laurie Sullivan - Friday, June 26, 2026
Buying platforms often do not include audio as a major part ...
- Publishers Tap 'Q&A Economy,' Deploy Ad-Supported Answer Engines
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
Five major publishers are participating in the rollout of an updated white-lab ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- Fox-Roku: What's Next - And For Fox One?
TV Watch, Wayne Friedman - Friday, June 19, 2026
Fox One may seem like a low-key effort to be in t ...
- Google Chatbot Troubleshoots Ad Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 18, 2026
Google released an AI assistant for publisher ad teams in beta ...
- Fox Wraps Upfront, Touts 'Strong' Results
Television News Daily, Wayne Friedman - Thursday, June 18, 2026
Media industry execs say the company delivered "single-digit' percentage volume growth f ...
- World Cup Branded 'Hydration' Breaks Feature Ads: Pricing, Demand?
TV Watch, Wayne Friedman - Monday, June 15, 2026
TV networks are now allowed to run ads during World Cup "hydratio ...
- Walmart Enables Offline Shopper Measurement In YouTube Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 11, 2026
The "closed proof of concept" launched Thursday, allowing select advertisers to measu ...
- Getting Double Checked Marked Up
Planning & Buying Insider, Joe Mandese - Wednesday, June 10, 2026
In the old days, Nielsen could make a new media supplier "currency ...
- Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Walmart Connect has expanded its offsite media strategy with additional demand-side platfor ...
- Samba TV Enters Identity Wars With Unbiased Data Engine
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2026
The platform allows AI to understand context, concepts and relationships - turni ...
- Digital-First Streamers Up Ad Spend, Prime Video At $52M
Television News Daily, Wayne Friedman - Monday, May 18, 2026
Legacy TV-owned streaming services including Paramount+; Peacock, Disney+, ESPN and Hulu benef ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...