- Harris Enters Race: Is Political Ad Spend Suddenly Accelerating?
TV Watch, Wayne Friedman - Wednesday, July 24, 2024
The campaign for Kamala Harris, the new Democrat Presidential candidate, raised ...
- NBCU: Upfront Sales Complete, With 'Modest Growth'
Television News Daily, Wayne Friedman - Friday, July 19, 2024
NBCU says it saw growth of 45% in prime-time program advertising a ...
- Did Google Performance Falter During A Surge Of Ad Requests?
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 17, 2024
Google appeared to use a backup plan to fulfill bid and ...
- Microsoft Charts Path With Criteo Integration To Strengthen Retail Media
MediaDailyNews, Laurie Sullivan - Thursday, July 11, 2024
The partnership integrates Microsoft Advertising Network, providing access to Criteo's retail-media supp ...
- Web Traffic Failure Hit 14% In Q1: Programmatic Report
Publishers Daily, Ray Schultz - Sunday, July 7, 2024
Invalid traffic, including some from ad fraud, fueled a double-digit failure ra ...
- Upfront TV Ad Prognosis? Slow-Moving, On A Questionable Front
TV Watch, Wayne Friedman - Tuesday, July 2, 2024
Streaming scatter revenue is expected to decline to $10.14 billion from $10. ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- Analyst Projects CPM Declines For Linear, Streaming Upfronts
Television News Daily, Wayne Friedman - Thursday, June 27, 2024
The total U.S. TV ad marketplace will inch up less than ...
- Netflix Extends Microsoft Partnership To Support CTV Ads, Campaigns
MediaDailyNews, Laurie Sullivan - Monday, June 24, 2024
The extended partnership will support CTV ads in its ad platform a ...
- Top TV Networks' Ad Revenue Flat At $10.4B In First-Half 2024, Airings 6% Higher
Television News Daily, Wayne Friedman - Wednesday, June 19, 2024
Two main reasons for the consistency are sports and more commercial airing ...
- Google's YouTube Pitches Advertisers On Unskippable Ads
MediaDailyNews, Laurie Sullivan - Friday, May 17, 2024
At its Brandcast event this week, YouTube introduced a feature tailored f ...
- DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
The new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
Television News Daily, Wayne Friedman - Thursday, May 16, 2024
The Netflix-Trade Desk deal "speaks to the increasing importance of Trade De ...
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
Search could become the next focus for Reddit, Steve Huffman, CEO ...
- The Trade Desk Q1: 28% Revenue Increase, CTV Strongest Channel
Television News Daily, Wayne Friedman - Thursday, May 9, 2024
The strong 28% quarterly year-over-year revenue increase was its sharpest rise sin ...
- New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Television News Daily, Wayne Friedman - Thursday, May 2, 2024
Adding NBCU into the NBA live, linear TV networks lineup could me ...
- Roblox Opens Up Video Ads To All Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
Brands advertising on Roblox can now publish video ads for users ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
Advanced TV Insider, Wayne Friedman - Thursday, April 25, 2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2024
The new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?
TV Watch, Wayne Friedman - Wednesday, April 17, 2024
Upfront TV media buyers expect a soft overall marketplace again, according ...
- Analysis Finds Linear Represents 85% Of CTV Inventory
Television News Daily, Wayne Friedman - Monday, April 15, 2024
"Linear is still the primary channel for mass marketing and a pivot ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- Fox's AdRise Expands To Cross-Media Inventory, On All Platforms
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
Fox Corp.'s AdRise, its ad-tech platform for CTV and linear TV ...
- Dentsu Unveils First Party Data-Driven Merkury For Media
MAD, Steve McClellan - Friday, March 29, 2024
With this launch, Dentsu said it will become the first agency holdi ...
- Wieser Revises '24 Upward, Again
Planning & Buying Insider, Joe Mandese - Monday, March 25, 2024
Wieser cites the continuing improvement of the U.S. economy, including an upwa ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- Disney Sells Out Oscar Spots
Television News Daily, Wayne Friedman - Thursday, March 7, 2024
Disney says it has sold out ad inventory with an average pri ...