- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' Model
MediaDailyNews, Joe Mandese - Wednesday, January 27, 2021
Duration Media, which founded a marketplace based on trading only the mo ...
- OTT/CTV Ad Spend Up 60% In Early August Vs. Early April
Digital News Daily, Karlene Lukovitz - Wednesday, August 19, 2020
Ad inventory increased more than 80% during the period, reports SpotX. ...
- Advertising's Most Debatable, Overused Term: 'Premium'
MAD, James Moore - Monday, August 10, 2020
Labeling inventory as "premium" conveys a sense of additional value to med ...