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86% Of UK Media Agencies Incorporate Ad Tech

Some interesting bits from the UK: Rebecca Muir, ExchangeWire, head of research and analysis, notes in ExchangeWire that 86% of UK media agencies are incorporating ad tech into their businesses; 41% of financial institutions spend less than 20% on programmatic media; 25% of Brits plan to purchase on Black Friday; and 75% of them use  smartphones to access social media. More data points in the story.

Read the whole story at ExchangeWire »

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