Around the Net
EBay's Programmatic Chief Says Ad Blocking Is Inevitable, Time To Get More Relevant
Research by GlobalWebIndex shows that people using ad blockers are likely to spend a lot of time on the Internet, and therefore to be more inconvenienced by intrusive or poorly targeted ads and have greater awareness of how they can put a stop to this. However, research also shows they are more likely than others to be happy to pay for digital content if it's something they're interested -- or in other words, if it's relevant to them.
