- Google Expands Media Buying With Real-Time Bidding Integrations
Inside Performance, Laurie Sullivan - Monday, May 1, 2023
AppLovin MAX (Mobile Ad eXchange), Chartboost Mediation, Digital Turbine FairBid, and Uni ...
- Google Users Can Proceed With Privacy Suit Over Real-Time Bidding
Digital News Daily, Wendy Davis - Tuesday, June 14, 2022
Siding against Google, a federal judge ruled that a group of accou ...
- Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 6, 2022
A recent report from the Irish Council for Civil Liberties calls o ...
- Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Yahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...
- IAB Europe's Consent Framework Violates Privacy Law, Regulator Says
Digital News Daily, Wendy Davis - Wednesday, February 2, 2022
IAB Europe's transparency and consent framework "fails to comply with a numb ...
- Tech Lab Unveils CTV Bidding Standard, Includes New Types Of Commercial Pods And Positions
MediaDailyNews, Joe Mandese - Thursday, December 9, 2021
Adoption could change the way advertisers think about how they buy a ...
- Watchdog Brings Complaint In Europe Against IAB TechLab Over Privacy
Digital News Daily, Wendy Davis - Wednesday, June 16, 2021
The watchdog Irish Council for Civil Liberties alleges in a complaint fil ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Publishers are betting on the rise of automated deals offering the sca ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court
Digital News Daily, Wendy Davis - Friday, April 9, 2021
"The government intervention sought by plaintiffs would do significant harm to t ...
- Google Hit With Privacy Suit Over Real-Time Bidding
Digital News Daily, Wendy Davis - Monday, March 29, 2021
"Google actively sells and shares consumers' personal information with thousands of entitie ...
- UK Information Commissioner's Office Resumes Investigation On Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The UK's data watchdog says the biggest culprit is consent -- a ...
- Google Hit With New Antitrust Lawsuits By Genius, Sweepstakes Today, Other Publishers
Digital News Daily, Wendy Davis - Sunday, December 20, 2020
Genius Media Group -- which unsuccessfully sued Google for allegedly scraping lyri ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing med ...
- FCC Commissioner Questions AT&T And Verizon About Location Data
PolicyBlog, Wendy Davis - Thursday, August 6, 2020
FCC Commissioner Geoffrey Starks is asking AT&T and Verizon about their "practic ...
- Publishers, Tech Firms Call On Ad Industry To Disable Audience Data In The Programmatic Bidstream
MediaDailyNews, Joe Mandese - Tuesday, June 16, 2020
A group of publishers and tech firms are calling for a fundament ...
- Is GDPR On The Verge Of Failing?
London Blog, Sean Hargrave - Monday, April 27, 2020
If so, should the European Commission investigate whether member countries are putti ...
- IAB Outlines Responses To ICO Concerns Over RTB
Around the Net In MAD London, Sean Hargrave - Friday, January 10, 2020
The IAB has unveiled plans to answer the ICO's concerts with R ...
- EU Gives Airbnb And Facebook An Early Christmas Present
London Blog, Sean Hargrave - Friday, December 20, 2019
Uber will be wondering why it's a cab company but Airbnb isn ...
- ICO Warns Digital Advertising, No More Hiding Behind Opaque Technology
Around the Net In MAD London, Sean Hargrave - Wednesday, November 27, 2019
Today's warning from the ICO in Mediatel that the advertising industry c ...
- ICO Says RTB Ad Tech Firms Are Processing Sensitive Data Without Consent
Around the Net In MAD London, Sean Hargrave - Wednesday, November 20, 2019
"Campaign" is reporting that the ICO held a closed-door meeting yesterday ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?
London Blog, Sean Hargrave - Wednesday, November 20, 2019
It was a closed-door session, but it appears the ICO has decid ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evalua ...
- Google To Stop Including Information About Publishers' Content In Auctions
PolicyBlog, Wendy Davis - Thursday, November 14, 2019
In a move Google is framing as protective of privacy, the compa ...
- Ditching Personal Information Is The Only Way To Save RTB
London Blog, Sean Hargrave - Tuesday, September 17, 2019
Campaigners argue that the supply chain is too vast and databases a ...
- Johnny Ryan Speaks Out Against RTB At Dmexco
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
Johnny Ryan, the privacy campaigner who complaints against programmatic and RTB ha ...
- New Consent Guidelines From IAB Europe, But Will The ICO Be Happy?
Around the Net In MAD London, Sean Hargrave - Wednesday, August 21, 2019
"Campaign" is reporting on the newly launched second version of IAB Europe ...
- ICO Gives Ad Tech Industry Six Months To Get Its RTB House In Order
Around the Net In MAD London, Sean Hargrave - Monday, June 24, 2019
The ICO has given the ad tech industry six months to g ...
- ICO Gives Adland Six Months To Go Straight On RTB
London Blog, Sean Hargrave - Monday, June 24, 2019
The ICO has taken a look at RTB, and the industry h ...
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company
Digital News Daily, Wendy Davis - Tuesday, May 14, 2019
"We had intended to remove location data from the fields sent ...
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating Parties
Digital News Daily, Laurie Sullivan - Thursday, April 11, 2019
When the standards are finalized, the supply-side platforms and exchanges will po ...