Tag results for "rtb"
- Publishers, Tech Firms Call On Ad Industry To Disable Audience Data In The Programmatic BidstreamA group of publishers and tech firms are calling for a fundamental ...
- Is GDPR On The Verge Of Failing?If so, should the European Commission investigate whether member countries are putting ...
- IAB Outlines Responses To ICO Concerns Over RTBThe IAB has unveiled plans to answer the ICO's concerts with RTB ...
- EU Gives Airbnb And Facebook An Early Christmas PresentUber will be wondering why it's a cab company but Airbnb isn't ...
- ICO Warns Digital Advertising, No More Hiding Behind Opaque TechnologyToday's warning from the ICO in Mediatel that the advertising industry can ...
- ICO Says RTB Ad Tech Firms Are Processing Sensitive Data Without Consent"Campaign" is reporting that the ICO held a closed-door meeting yesterday to ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?It was a closed-door session, but it appears the ICO has decided ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer PrivacyAdvertisers will still have the page URL and AppNames/App ID to evaluate ...
- Google To Stop Including Information About Publishers' Content In AuctionsIn a move Google is framing as protective of privacy, the company ...
- Ditching Personal Information Is The Only Way To Save RTBCampaigners argue that the supply chain is too vast and databases are ...
- Johnny Ryan Speaks Out Against RTB At DmexcoJohnny Ryan, the privacy campaigner who complaints against programmatic and RTB have ...
- New Consent Guidelines From IAB Europe, But Will The ICO Be Happy?"Campaign" is reporting on the newly launched second version of IAB Europe's ...
- ICO Gives Ad Tech Industry Six Months To Get Its RTB House In OrderThe ICO has given the ad tech industry six months to get ...
- ICO Gives Adland Six Months To Go Straight On RTBThe ICO has taken a look at RTB, and the industry has ...
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company"We had intended to remove location data from the fields sent to ...
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating PartiesWhen the standards are finalized, the supply-side platforms and exchanges will post ...
- IAB Europe Accused Of Breaking Privacy Rules In RTBThe IAB Europe is being accused of unlawfully processing and passing on ...
- Nine In Ten Ads This Year Will Be ProgrammaticAround nine in ten digital display ads will be placed programmatically this ...
- Study Shows 3% Of Sources Cause 68% Of Ad Fraud A new study by fraud detection company Fraudlogix finds that a majority ...
- AppNexus Launches Multimedia Auction Technology, Video Ad FormatAiming to help publishers improve monetization, AppNexus launched a multimedia auctions technology ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For FraudThe projection by eMarketer earlier this week that nearly four of every ...
- WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV CapabilitiesWideOrbit said it has expanded its programmatic solution to support programmatic-direct transactions ...
- IAB Group Releases New Features In Native Ad Spec For CommentThe Interactive Advertising Bureau has released the latest version of its OpenRTB ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?Google has quietly removed what's referred to as its "last-look" advantage in ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations With the goal of enabling media buyers to buy native video at ...
- Ad Management Firm Launches In-App Header Bidding Tool For Mobile PublishersAd management tech provider AerServ launched open call auction technology developed specifically ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology DirectCenterfield, an ad tech firm that identifies customer intent to implement real-time ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App AdvertisingAOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball ...
- Facebook Tests Real-Time Ads For Live VideosFacebook has bet the farm on Facebook Live, its live-streaming video capability. ...
- IAB Tech Lab Releases OpenRTB 2.5 With Updates For Programmatic TechThe Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time ...
