Tag results for "rtb"
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating PartiesWhen the standards are finalized, the supply-side platforms and exchanges will post ...
- IAB Europe Accused Of Breaking Privacy Rules In RTBThe IAB Europe is being accused of unlawfully processing and passing on ...
- Nine In Ten Ads This Year Will Be ProgrammaticAround nine in ten digital display ads will be placed programmatically this ...
- Study Shows 3% Of Sources Cause 68% Of Ad Fraud A new study by fraud detection company Fraudlogix finds that a majority ...
- AppNexus Launches Multimedia Auction Technology, Video Ad FormatAiming to help publishers improve monetization, AppNexus launched a multimedia auctions technology ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For FraudThe projection by eMarketer earlier this week that nearly four of every ...
- WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV CapabilitiesWideOrbit said it has expanded its programmatic solution to support programmatic-direct transactions ...
- IAB Group Releases New Features In Native Ad Spec For CommentThe Interactive Advertising Bureau has released the latest version of its OpenRTB ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?Google has quietly removed what's referred to as its "last-look" advantage in ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations With the goal of enabling media buyers to buy native video at ...
- Ad Management Firm Launches In-App Header Bidding Tool For Mobile PublishersAd management tech provider AerServ launched open call auction technology developed specifically ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology DirectCenterfield, an ad tech firm that identifies customer intent to implement real-time ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App AdvertisingAOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball ...
- Facebook Tests Real-Time Ads For Live VideosFacebook has bet the farm on Facebook Live, its live-streaming video capability. ...
- IAB Tech Lab Releases OpenRTB 2.5 With Updates For Programmatic TechThe Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time ...
- RTB House Expands To SingaporeAd-tech firm RTB House, which specializes in retargeting, on Tuesday said it ...
- Programmatic Media And The BlockchainIt may sound crazy, but using a secure, decentralized and fully electronic ...
- Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media Meredith Corp. announced a partnership with The Trade Desk, Inc. to launch ...
- Does WPP's Triad Acquisition Cross Marketing Church And State Line?Google and Facebook have been taking the heat for being walled gardens, ...
- ABC: Automate, But CoordinateWith apologies to "Glengarry Glen Ross," and its ABC ("always be closing") ...
- RTB Continues To Dominate Programmatic Market By Wide MarginThe programmatic media-buying marketplace is projected to expand 27% this year to ...
- New Formats, Standards Straining Bounds Of Cloud Infrastructure The advertising ecosystem has evolved rapidly in a really short period of ...
- RTB House Expands In The Middle East And AfricaRTB House expands in the Middle East and Africa with a new ...
- Beeswax Raises $11M For Customizable Ad TechStartup Beeswax, founded by three former Google ad executives, has raised $11 ...
- PubMatic Launches SEVEN, Revenue Management PlatformAd-tech firm PubMatic announced the launch of SEVEN, a revenue management platform ...
- A Chat With AppNexus Chief Economist Gabriel WeintraubChief Economist is a hefty title and one that ad tech/martech stakeholders ...
- Machine Learning Taking OverJuniper Research says machine learning algorithms are expected to generate around $42 ...
- Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech For its third acquisition this year, Dentsu Aegis Network announced it will ...
- Header Bidding Vs. Google's First Look The Drum takes a look at header bidding, which it says has ...
- AppNexus Launches Programmatic Marketplace Transparency ToolsAd-tech firm AppNexus has announced the launch of Advanced Deal Metrics and ...
