- Study Shows 3% Of Sources Cause 68% Of Ad Fraud
Real-Time Daily, Tobi Elkin - Thursday, May 25, 2017
A new study by fraud detection company Fraudlogix finds that a majority ...
- AppNexus Launches Multimedia Auction Technology, Video Ad Format
Real-Time Daily, Tobi Elkin - Thursday, April 27, 2017
Aiming to help publishers improve monetization, AppNexus launched a multimedia auctions technology ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For Fraud
RTBlog, Tobi Elkin - Thursday, April 20, 2017
The projection by eMarketer earlier this week that nearly four of every ...
- WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
WideOrbit said it has expanded its programmatic solution to support programmatic-direct transactions ...
- IAB Group Releases New Features In Native Ad Spec For Comment
Real-Time Daily, Tobi Elkin - Monday, April 17, 2017
The Interactive Advertising Bureau has released the latest version of its OpenRTB ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
RTBlog, Tobi Elkin - Tuesday, April 4, 2017
Google has quietly removed what's referred to as its "last-look" advantage in ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
With the goal of enabling media buyers to buy native video at ...
- Ad Management Firm Launches In-App Header Bidding Tool For Mobile Publishers
Real-Time Daily, Tobi Elkin - Thursday, March 2, 2017
Ad management tech provider AerServ launched open call auction technology developed specifically ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology Direct
Real-Time Daily, Tobi Elkin - Tuesday, January 31, 2017
Centerfield, an ad tech firm that identifies customer intent to implement real-time ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App Advertising
RTBlog, Tobi Elkin - Tuesday, December 20, 2016
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ball ...
- Facebook Tests Real-Time Ads For Live Videos
RTBlog, Tobi Elkin - Wednesday, November 23, 2016
Facebook has bet the farm on Facebook Live, its live-streaming video capability. ...
- IAB Tech Lab Releases OpenRTB 2.5 With Updates For Programmatic Tech
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
The Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time ...
- RTB House Expands To Singapore
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Ad-tech firm RTB House, which specializes in retargeting, on Tuesday said it ...
- Programmatic Media And The Blockchain
Online Spin, Josh Engroff - Friday, November 11, 2016
It may sound crazy, but using a secure, decentralized and fully electronic ...
- Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media
Real-Time Daily, Tobi Elkin - Thursday, November 3, 2016
Meredith Corp. announced a partnership with The Trade Desk, Inc. to launch ...
- Does WPP's Triad Acquisition Cross Marketing Church And State Line?
Real-Time Daily, Jay Friedman - Wednesday, November 2, 2016
Google and Facebook have been taking the heat for being walled gardens, ...
- ABC: Automate, But Coordinate
Real-Time Daily, Scott Bender - Thursday, October 27, 2016
With apologies to "Glengarry Glen Ross," and its ABC ("always be closing") ...
- RTB Continues To Dominate Programmatic Market By Wide Margin
Real-Time Daily, Joe Mandese - Monday, October 10, 2016
The programmatic media-buying marketplace is projected to expand 27% this year to ...
- New Formats, Standards Straining Bounds Of Cloud Infrastructure
Real-Time Daily, Dwight Ringdahl - Wednesday, September 28, 2016
The advertising ecosystem has evolved rapidly in a really short period of ...
- RTB House Expands In The Middle East And Africa
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
RTB House expands in the Middle East and Africa with a new ...
- Beeswax Raises $11M For Customizable Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, September 12, 2016
Startup Beeswax, founded by three former Google ad executives, has raised $11 ...
- PubMatic Launches SEVEN, Revenue Management Platform
Real-Time Daily, Tobi Elkin - Monday, September 12, 2016
Ad-tech firm PubMatic announced the launch of SEVEN, a revenue management platform ...
- A Chat With AppNexus Chief Economist Gabriel Weintraub
RTBlog, Tobi Elkin - Friday, September 9, 2016
Chief Economist is a hefty title and one that ad tech/martech stakeholders ...
- Machine Learning Taking Over
Programmatic Insider, John Motavalli - Wednesday, September 7, 2016
Juniper Research says machine learning algorithms are expected to generate around $42 ...
- Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech
Real-Time Daily, Tobi Elkin - Thursday, September 1, 2016
For its third acquisition this year, Dentsu Aegis Network announced it will ...
- Header Bidding Vs. Google's First Look
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
The Drum takes a look at header bidding, which it says has ...
- AppNexus Launches Programmatic Marketplace Transparency Tools
Real-Time Daily, Tobi Elkin - Monday, August 22, 2016
Ad-tech firm AppNexus has announced the launch of Advanced Deal Metrics and ...
- Programmatic Maintains Momentum In Q2, Improves Transparency
Around the Net in Real-Time, Tobi Elkin - Friday, August 12, 2016
The programmatic marketplace continues to grow, a new study on global automated ...
- Google Taps A.I. To Help You Bid For Digital Ads
Around the Net in Real-Time, Tobi Elkin - Friday, July 29, 2016
Artificial intelligence has rentered the world of real-time bidding. This week, Google ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make it ...