- FCC Commissioner Questions AT&T And Verizon About Location Data
PolicyBlog, Wendy Davis - Thursday, August 6, 2020
FCC Commissioner Geoffrey Starks is asking AT&T and Verizon about their "practic ...
- Publishers, Tech Firms Call On Ad Industry To Disable Audience Data In The Programmatic Bidstream
MediaDailyNews, Joe Mandese - Tuesday, June 16, 2020
A group of publishers and tech firms are calling for a fundament ...
- Is GDPR On The Verge Of Failing?
London Blog, Sean Hargrave - Monday, April 27, 2020
If so, should the European Commission investigate whether member countries are putti ...
- IAB Outlines Responses To ICO Concerns Over RTB
Around the Net In MAD London, Sean Hargrave - Friday, January 10, 2020
The IAB has unveiled plans to answer the ICO's concerts with R ...
- EU Gives Airbnb And Facebook An Early Christmas Present
London Blog, Sean Hargrave - Friday, December 20, 2019
Uber will be wondering why it's a cab company but Airbnb isn ...
- ICO Warns Digital Advertising, No More Hiding Behind Opaque Technology
Around the Net In MAD London, Sean Hargrave - Wednesday, November 27, 2019
Today's warning from the ICO in Mediatel that the advertising industry c ...
- ICO Says RTB Ad Tech Firms Are Processing Sensitive Data Without Consent
Around the Net In MAD London, Sean Hargrave - Wednesday, November 20, 2019
"Campaign" is reporting that the ICO held a closed-door meeting yesterday ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?
London Blog, Sean Hargrave - Wednesday, November 20, 2019
It was a closed-door session, but it appears the ICO has decid ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evalua ...
- Google To Stop Including Information About Publishers' Content In Auctions
PolicyBlog, Wendy Davis - Thursday, November 14, 2019
In a move Google is framing as protective of privacy, the compa ...
- Ditching Personal Information Is The Only Way To Save RTB
London Blog, Sean Hargrave - Tuesday, September 17, 2019
Campaigners argue that the supply chain is too vast and databases a ...
- Johnny Ryan Speaks Out Against RTB At Dmexco
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
Johnny Ryan, the privacy campaigner who complaints against programmatic and RTB ha ...
- New Consent Guidelines From IAB Europe, But Will The ICO Be Happy?
Around the Net In MAD London, Sean Hargrave - Wednesday, August 21, 2019
"Campaign" is reporting on the newly launched second version of IAB Europe ...
- ICO Gives Ad Tech Industry Six Months To Get Its RTB House In Order
Around the Net In MAD London, Sean Hargrave - Monday, June 24, 2019
The ICO has given the ad tech industry six months to g ...
- ICO Gives Adland Six Months To Go Straight On RTB
London Blog, Sean Hargrave - Monday, June 24, 2019
The ICO has taken a look at RTB, and the industry h ...
- Twitter Says It Accidentally Disclosed Geolocation Data To Ad Company
Digital News Daily, Wendy Davis - Tuesday, May 14, 2019
"We had intended to remove location data from the fields sent ...
- New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating Parties
Digital News Daily, Laurie Sullivan - Thursday, April 11, 2019
When the standards are finalized, the supply-side platforms and exchanges will po ...
- IAB Europe Accused Of Breaking Privacy Rules In RTB
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
The IAB Europe is being accused of unlawfully processing and passing ...
- Nine In Ten Ads This Year Will Be Programmatic
Around the Net In MAD London, Sean Hargrave - Friday, January 11, 2019
Around nine in ten digital display ads will be placed programmatically th ...
- Study Shows 3% Of Sources Cause 68% Of Ad Fraud
Real-Time Daily, Tobi Elkin - Thursday, May 25, 2017
A new study by fraud detection company Fraudlogix finds that a majori ...
- AppNexus Launches Multimedia Auction Technology, Video Ad Format
Real-Time Daily, Tobi Elkin - Thursday, April 27, 2017
Aiming to help publishers improve monetization, AppNexus launched a multimedia auctions technolo ...
- Automated Media Buying Isn't Going Anywhere Despite Potential For Fraud
RTBlog, Tobi Elkin - Thursday, April 20, 2017
The projection by eMarketer earlier this week that nearly four of eve ...
- WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
WideOrbit said it has expanded its programmatic solution to support programmatic-direct transactio ...
- IAB Group Releases New Features In Native Ad Spec For Comment
Real-Time Daily, Tobi Elkin - Monday, April 17, 2017
The Interactive Advertising Bureau has released the latest version of its OpenR ...
- What Does Google's Removal Of 'Last-Look' Auction Advantage Mean?
RTBlog, Tobi Elkin - Tuesday, April 4, 2017
Google has quietly removed what's referred to as its "last-look" advantage ...
- Ad Tech Firms Seek Scale Via Programmatic Native Video Integrations
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
With the goal of enabling media buyers to buy native video ...
- Ad Management Firm Launches In-App Header Bidding Tool For Mobile Publishers
Real-Time Daily, Tobi Elkin - Thursday, March 2, 2017
Ad management tech provider AerServ launched open call auction technology developed specifical ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology Direct
Real-Time Daily, Tobi Elkin - Tuesday, January 31, 2017
Centerfield, an ad tech firm that identifies customer intent to implement real-ti ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App Advertising
RTBlog, Tobi Elkin - Tuesday, December 20, 2016
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ba ...
- Facebook Tests Real-Time Ads For Live Videos
RTBlog, Tobi Elkin - Wednesday, November 23, 2016
Facebook has bet the farm on Facebook Live, its live-streaming video capabilit ...