Tag results for "rtb"
- IAB Tech Lab Releases OpenRTB 2.5 With Updates For Programmatic TechThe Interactive Advertising Bureau (IAB) has released updates to its OpenRTB (real-time ...
- RTB House Expands To SingaporeAd-tech firm RTB House, which specializes in retargeting, on Tuesday said it ...
- Programmatic Media And The BlockchainIt may sound crazy, but using a secure, decentralized and fully electronic ...
- Meredith Digital Partners With The Trade Desk On Programmatic Shopper Marketing Media Meredith Corp. announced a partnership with The Trade Desk, Inc. to launch ...
- Does WPP's Triad Acquisition Cross Marketing Church And State Line?Google and Facebook have been taking the heat for being walled gardens, ...
- ABC: Automate, But CoordinateWith apologies to "Glengarry Glen Ross," and its ABC ("always be closing") ...
- RTB Continues To Dominate Programmatic Market By Wide MarginThe programmatic media-buying marketplace is projected to expand 27% this year to ...
- New Formats, Standards Straining Bounds Of Cloud Infrastructure The advertising ecosystem has evolved rapidly in a really short period of ...
- RTB House Expands In The Middle East And AfricaRTB House expands in the Middle East and Africa with a new ...
- Beeswax Raises $11M For Customizable Ad TechStartup Beeswax, founded by three former Google ad executives, has raised $11 ...
- PubMatic Launches SEVEN, Revenue Management PlatformAd-tech firm PubMatic announced the launch of SEVEN, a revenue management platform ...
- A Chat With AppNexus Chief Economist Gabriel WeintraubChief Economist is a hefty title and one that ad tech/martech stakeholders ...
- Machine Learning Taking OverJuniper Research says machine learning algorithms are expected to generate around $42 ...
- Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech For its third acquisition this year, Dentsu Aegis Network announced it will ...
- Header Bidding Vs. Google's First Look The Drum takes a look at header bidding, which it says has ...
- AppNexus Launches Programmatic Marketplace Transparency ToolsAd-tech firm AppNexus has announced the launch of Advanced Deal Metrics and ...
- Programmatic Maintains Momentum In Q2, Improves Transparency The programmatic marketplace continues to grow, a new study on global automated ...
- Google Taps A.I. To Help You Bid For Digital Ads Artificial intelligence has rentered the world of real-time bidding. This week, Google ...
- LinkedIn Launches Programmatic BuyingLinkedIn on Tuesday announced the launch of programmatic buying to make it ...
- Political Dollars Will Be Directed To PMPs Vs. Programmatic GuaranteedMichelle DeVine, programmatic sales manager at Vox Media, told Portada that that ...
- Rising Q1 Programmatic Video Inventory; Higher PricingMore programmatic digital video inventory was made available, with cost per thousands ...
- Taboola Partners With AppNexus To Integrate Real-Time Bidding On Native AdvertisingContent discovery platform Taboola on Wednesday announced a native advertising real-time bidding ...
- Shift of Real-Time Bidding Ads To Mobile Web Will Drive U.S. RTB Market Till 2020 A study by tech researcher Technavio projects that the real-time bidding (RTB) ...
- A World Of Walled Gardens: The Demise of Facebook ExchangeWhy do Facebook and other media giants choose to become "walled"? ...
- Real-Time Optimization: Major Disrupter In Advertising WorldThe advent of digital advertising technologies, including real-time bidding and programmatic buying, ...
- Standards For Auction Pricing Are Needed. What's The Answer?Programmatic approaches to media are quickly becoming the norm. Yet auction pricing ...
- RTB House Opens Office In Taiwan, Expanding APAC Footprint RTB House, a global tech company specializing in retargeting, on Tuesday announced ...
- Bye-Bye, Middlemen -- Header Bidding Is Here to Stay When the same publishers that are being crushed by the current ad-tech ...
- How IAB Standard Gave Native Mobile WingsLast year, the IAB updated its open real-time bidding standard in an ...
- Is An RTB Supply Crisis Looming?Marketing Land reports: "As programmatic has become the buying method of choice ...
