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Facebook Atlas Group Head Says Ad Blocking Down To Poor Experiences
- The Drum, Tuesday, February 9, 2016 8 AM
Ad blocking is set to cost advertisers $41bn in paid-for ads that are ultimately never seen by their intended audiences, primarily due to the growing popularity of ad blockers, according to reports. However, this is primarily the result of advertisers' bungling attempts to win over audiences, especially as user behaviours go multi-screen, says Facebook Atlas' group head, and judge of The Drum's Digital Trading Awards (DTA) this year, Andy Mihalop.
