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Automation And Segmentation Go Hand In Hand

  • CIO, Monday, December 5, 2016 11:11 AM

When an email specifically speaks to a customer’s preferences, that customer is more likely to take action. Many of today’s top email marketing tools offer the opportunity to direct email messages to certain audience segments. You can deploy one set of emails to customers who have purchased from you before, for instance, and another for customers who have shown an interest.

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