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Problems To Look Out For, And Fix, With Email Automation

Marketing automation has emerged as a supposed panacea, yet despite years of propaganda from vendors promising the world, many who have bought marketing automation are finding that it is not the silver bullet they expected. Econsultancy's Email Marketing Industry census surfaced to show that only 7% of respondents deemed their in-house automated campaigns to be "very successful."

Read the whole story at Econsultancy »

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