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Rubicon Project Announces Guaranteed Private Marketplaces

  • The Drum, Friday, September 2, 2016 6:21 AM

Rubicon Project has used its UK Automation Summit to announce the launch of Guaranteed PMPs (private marketplaces) – its latest offering, which it hopes will tear down the barriers between traditional direct buying, and programmatic media trading. The ad tech outfit is dubbing the move as a major step in how direct deals will be executed.

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