Around the Net
Rubicon Project Announces Guaranteed Private Marketplaces
- The Drum, Friday, September 2, 2016 6:21 AM
Rubicon Project has used its UK Automation Summit to announce the launch of Guaranteed PMPs (private marketplaces) – its latest offering, which it hopes will tear down the barriers between traditional direct buying, and programmatic media trading. The ad tech outfit is dubbing the move as a major step in how direct deals will be executed.
