MediaMath is restructuring internally and replacing its single product architecture with a new sales and engineering organization that's built around enterprise software and services, according to a
report in
AdExchanger. One big change is that the ad-tech firm will create product business units (PBUs) in which MediaMath employees are not only responsible for building the product, but
for implementing it. MediaMath began reorganizing a year ago, refocusing its engineering team around specific products. The company laid off an unspecified number of employees -- said to be in the
“low-to-mid single digits."
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