Around the Net

One-To-One Programmatic Technology To Revolutionise Email As It Did Display

Every day, our email inboxes are flooded with hundreds of new emails we'll never open. Yet email remains one of the highest-performing online media channels for marketers. Advertising technology is taking what it's done with display (delivering one-to-one digital advertising) and applying the approach to email marketing communications.

Read the whole story at MarTechAdvisor.com »

Next story loading loading..