FreeWheel, Comcast’s ad marketplace
for local and regional connected TV and OTT advertisers, is making the FastPay media-payments platform available to the 1,100-plus agencies that use its Strata platform.
FastPay
lets media buyers automate and directly transfer funds to their media vendors digitally, rather than rely on manual payment methods, which can be time-consuming and mistake-prone, according to the
companies, who say the system also enhances security.
“Financial accountability and business continuity have always been critical for agencies and media sellers, but this is especially
true in 2020 as many companies adapt to tighter budgets and new work styles,” stated Mark McKee, FreeWheel chief revenue officer.