Commentary

The Choice Is Clear For This Wisp Marketing VP

Wisp's Jennifer Dwork talks leaning into the humor, a difficult realization, and being a problem solver.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way. 

“There's always ways of kind of doing something or not doing something, but I think you really have to stay true to yourself in business.” Staying true to herself wasn’t always easy for Jenny Dwork. Wisp’s VP of marketing admits she had to sometimes make compromises early in her career in order to please the higher ups. She’s since learned to trust her intuition and stand up for herself. In this episode of Brand Insider: BTS Jenny goes on to advise those just starting out to respectfully assert their own opinion because that’s why they were hired. She also talks about her eye-opening TV news training ground, embracing her competitiveness, and why working in women’s health is one of the most collaborative environments she’s ever been in. You can watch the entire conversation here:

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