• by Fern Siegel , December 23, 2024

“By Food Allergy Moms, for Food Allergy Moms” is a new campaign launched by Latitude Food Allergy Care.

The impetus was the journey of founder Kim Yates and her daughter Tessa. Its focus is mothers who navigate food allergies for their kids.

The creative, by Kiosk, will continue into 2025 with placements across digital, print and OOH. The in-store OOH targets the San Francisco area and New York.

"We wanted to bring this message to the place where they would be thinking the most about their food choices," Munir Haddad, founder-CEO, Kiosk, told Out to Launch. "Using shopping carts and in-venue placements at grocery stores near Latitude facilities in the Bay Area and New York is a great way to marry Latitude’s campaign messaging with our prospect’s frame of mind."

Paylocity, University of Virginia and Bank of Marin are among Kiosk's clients.

Latitude's care model includes testing and treatment, including oral immunotherapy.