The company resurrected its 1990s tagline — “Love Your Toad” — to appeal to both loyal fans and new customers.
Someoddpilot developed the 30-second spot and 15-second social videos. The campaign runs across CTV, paid and organic social.
The creative features a quirky love triangle between a woman, a real toad and her Toad&Co jacket. By the ad's end, it's clear the lasting allure is the clothing.
Social videos position Toady McToad as a star, while a "Day in the Life" vlog, forged IMDB page, a Letterboxd interview and a blooper reel hope to build and sustain online interest.
"We aren’t just selling a jacket — we are telling a 30-year love story between people and the clothes they refuse to part with. The idea was to grab attention fast — yes, with a literal toad — but to keep it focused on an emotional truth: durability, sustainability, and personality matter. It’s weird, it’s warm, it’s a little wild — and that’s what makes it great,” said Anton Jeludkov, creative director at Someoddpilot.
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