Zocdoc launched its 2025 brand
campaign "You’ve Got Options" to illustrate an easy way to take control of your health care — from primary care doctors to mental-health specialists to dentists.
72andSunny, the brand's AOR, created four spots to showcase the app's easy use. The focus is making sick patients feel better about booking doctors. In addition, Zocdoc supplies verified patients reviews, as well as a choice of providers suited to their specific needs.
The four spots include "Hockey Teeth," "Couples Therapy," "Siiiiick" and "Pink Eye." The 15- and 30-second cuts air across North America on linear, OTT and paid social. All are live on Zocdoc’s YouTube. "Siiiiick" and "Hockey Teeth" will run for the first half of the year. "Couples Therapy" and "Pink Eyes" kick off in July through the end of the year.
advertisement
advertisement
The spots are here.
The work also features Zocdoc’s new sonic logo created by Made Music Studio.
Horizon Next handled media buying for linear. Bliss Point Media handled OTT media, while Power Digital is Zocdoc’s paid social AOR.
"It feels pretty good to partner with great clients like Zocdoc to make some hilarious work, but it feels even better to let people know they have options when it comes to healthcare," said Ashton Rose, creative director, 72andSunny Los Angeles.